Tim Patterson, aka The Tradeshow Guy, created a quick video tutorial on Exhibit Design Search. He covers the major EDS points in just 7:34 min., something I couldn’t do under any circumstance. You’ll learn how to do a quick search, review details about a design, save them in a gallery, see exhibit photos, and share trade show marketing tips. Frankly, it’s hard not to be a little jealous of Tim’s video and audio panache.
We started the year on an upswing with a record-breaking Q1 across all divisions at Classic, including ENW, ClassicMODUL, and Rentals. There were several promising trends — some new, others cultivated in 2012-2014 but coming to fruition in 2015.
Tim Patterson, aka The Tradeshow Guy, has released an excellent video series which highlights chapters in his new book — 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level. The digital version is available free or you can purchase it at Amazon for $19.95.
Trade shows often make up about a third of B2B marketing budgets, representing huge costs to wholesale distributors, manufacturers, and other B2B organizations. So how can you save money on your trade show exhibitions without sacrificing marketing impact? In this detailed webinar, trade show expert Mel White will provide 25 great strategies to get more from your trade show budget.
We love it when distributors re-purpose Classic’s marketing materials. This week, Atlantic Exhibits sent an email broadcast promoting Perfect 10 Portable Hybrid Displays. Not only is the P10 on sale thorough 11/27, but it also carries the 100-Day Return Guarantee. It’s the PERFECT One-two punch product as you head into the holiday season.
Once or twice a week, we get a request for a printable handout for Sacagawea, Perfect, 10, Visionary Designs, etc. Most of the time, the distributor wants a simple one-page product summary to leave with their customer or as an email attachment. Rarely does the distributor ask for a large, multi-page brochure.