Distributor Open House
I attended a Distributor Open House recently, where the distributor invited customers to see the latest trends in trade show marketing (ExhibiTrends 2011). Over 20 exhibit-related companies participated, ranging from portable manufacturers to lead generating companies, and from flooring suppliers to graphic providers. The event was well-organized and extremely successful. About 300 current and potential customers walked the event.
Several weeks ago, a Classic Distributor asked me to create Jeopardy questions for his weekly sales meeting. He planned to test his Account Executive and Project Managers on their knowledge of Classic products and services. Since I enjoyed writing the answers/questions, I thought I’d put you to the test as well.
Below are all the answers and then the corresponding questions. So grab your buzzer and discover how well you know Classic?
In an article in Successful Meetings, although smartphones and iPads are shaping the meetings of tomorrow, traditional promotional products continue to impact the meetings of today according to a recent survey from the Advertising Specialty Institute (ASI). More
Buy Value – Not Price. Too often we focus on the price rather than the value. It’s human nature, especially when budgets are constrained. However, we all know the difference between a good value for the price and a low price on a shoddy product.
Mistakes happen whether you’re a newbie or a seasoned trade show veteran, but you can avoid the 13 Most Common Trade Show Mistakes by following this advice. So, let’s take a few minutes, while your competitors are reading about Lindsey Lohan or watching reruns of Jersey Shore, to super-size your trade show marketing skills.
1. Going to Big