I’m back from EXHIBITOR, jazzed about the trade show industry and excited about what 2012 brings . . . then I stumble into this story in BusinessWeek.com. Joe Stein, the author, agreed to go to seven conventions in three days in Las Vegas. That’s just plain crazy. Heck, I can’t even go to seven fast food joints in three days without suffering from intestinal rumba.
Nevertheless, it’s a good read . . . even if he takes the easy path with some very, very broad generalizations.
Wanted to give you a heads-up on an exciting online event happening in the trade show world this month! We’ve been invited to participate in a special promotion — along with other exhibit industry vendors — to celebrate the 10th anniversary of the book, Build a Better Trade Show Image, by Marlys Arnold.
Are You (or Your Customers) Making These Mistakes?
Here’s the second in a series of 3 videos outlining the “7 Mistakes Exhibitors Make.” In Part 2, trade show consultant and author Marlys Arnold covers three mistakes exhibitors make regarding booth staff and how to avoid them. Click here to view this 6-minute video on YouTube.
I get asked this a lot. I explain the importance of selecting the right show, meticulous pre-show planning, careful graphic messaging, and booth sales training. They nod and say “Yes,” “Uh huh,” “OK,” and “Of course!” But I’m no fool. I can hear their disappointment and reluctance. All that takes time, energy, planning, and a dash of creativity. In other words, it’s too much work.
I’m about to become a heretic. Get those $6 bottles of convention hall Aquafina and Dasani ready. It’s the closest thing we have to holy water.
Since the mid-90s when I fell into the trade show biz, I’ve been conditioned to believe that every organization benefits from a well-planned trade show marketing program. It doesn’t matter whether it’s a Fortune 500 Goliath operating on seven continents or a three person non-profit in Elizabethtown, KY.
Recently, Reid Sherwood, the National Sales Manager for Classic Exhibits and ClassicMODUL, spent an afternoon with Jeff Abramson at Max Your Image. Jeff, who is very proficient with video editing and blogging, interviewed Reid about exhibit display trends and the...
