Here’s a shocker friends. I’m on a modeling website . . . and no money was exchanged. Margaret Colebeck from Vantage Advertising conducted an interview with me about displays, design trends and the exhibit industry which they posted on their blog. I’m usually not “chatty” (quit laughing Kevin), but this time I made an exception. They had to post it in four installments.
Today begins three weeks of education and inspiration to spur your exhibit marketing plans forward for this fall’s shows and beyond. Each week during the Challenge, you’ll receive an e-mail with links to the expert interviews as they’re available (scheduled for Tuesdays and Thursdays).
Everyone knows the trade show biz is cyclical. It’s busy in August, September, and October. November is a snoozer. December is always a gamble. Then comes January, February, March, and April when all hell breaks loose. And just when you can’t possibly work any harder or sleep any less, it’s late May.
I challenge you to search Google for “Hybrid Displays” or “Hybrid Exhibits.” Five years ago, your search would turn up a handful of links. Now . . . Yikes a Momma! Hybrid Exhibits have gone from curiosity to mainstream for trade show exhibitors. But why?
Our compliments to Smash Hit Displays for producing this graphic about waste from tradeshows and some smart solutions for reducing the overall volume. It can be as simple as recycling the waste, using recycled products, and making smarter decisions about your marketing materials. One additional “green option” is rental displays. Rental displays are ideal for exhibitors who are still deciding about how to optimize their trade show marketing or for those situations when a show requires a unique display solution.
Admittedly, I read a lot of trade show blog posts. Partially, because it’s my job, but also because I enjoy seeing how Classic Distributors, industry suppliers, and competitors tackle familiar topics. As you can imagine, there’s a fair amount of repetition. There’s only so many ways to list “critical” trade show supplies or how to handle leads. But, there’s also a lot of creativity.