In general, first generation (new) products are introduced with mid-level quality. Meaning, while the materials may be of a higher quality, there are always bugs, features, etc. that lessen the “perceived” value. Those are remedied quickly, and the quality improves. Think first generation smartphones, cars, or footwear.
The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.
What do customers want? It’s not complicated. They expect you’ll be good to them. How you respond makes all the difference, and saying and showing them that I’ll be good to you sets the right tone. However, even when you are paying attention and putting customers first, unexpected things can and will happen. Being human means that errors will occur.
Last year, TS Crew created 28 Strangers That Touch Your Trade Show Exhibit. It’s an excellent infographic because it shows graphically how many people “touch” your exhibit from the moment it leaves your exhibit builder’s dock. Simply start in the upper right-hand corner.
Tim Patterson, aka The Tradeshow Guy, created a quick video tutorial on Exhibit Design Search. He covers the major EDS points in just 7:34 min., something I couldn’t do under any circumstance. You’ll learn how to do a quick search, review details about a design, save them in a gallery, see exhibit photos, and share trade show marketing tips. Frankly, it’s hard not to be a little jealous of Tim’s video and audio panache.
I’m a sucker for a clever, creative, well-designed Infographic. It reminds me of my childhood browsing through over-sized books about history, science, or sports where the graphics engage and educate.
I don’t have the patience or the talent to create infographics so when I find one that hits a bulls-eye about trade show marketing, I feel compelled to share. This week, I hit the jackpot and discovered three, all created by Megan Lemmons at Mostre Design/Advent Exhibits. My thanks to Megan for sharing with the Classic Exhibits Network.