This week, I’m working from my home office and preparing for another trip on Sunday
The past few days have been interesting. Typically we begin to slow down dramatically in mid-May, but it isn’t slowing down like past years.
This week I feel like Willie Nelson — I am “On the Road Again.” Yesterday, I had one of the most memorable and rewarding experiences I’ve had with a new customer in a long time.
Starting this week, you will see a weekly blog posting from me, typically not more than a paragraph or two (or three). Look for it on Wednesday or Thursday.
This Tuesday (March 16), Classic Exhibits will host our EXHIBITOR Show Hospitality Suite at Mandalay Bay in Las Vegas. There will be no awards, but there will be a bunch of very nice Classic friends and employees.
There are really two primary reasons to entertain for business: to reward or thank customers for their existing business, or to attract new business from prospective customers. Ultimately, the goal is not all that complicated. We want to make new friends or to strengthen existing friendships. I know that selling is often seen as a cold and calculating transaction, but that’s not my style. The goal for me is create new friends and lasting friendships with our customers.
For the last 24 years, I have been employed by manufacturers selling primarily to distributors. Currently, I serve as the National Sales Manager for Classic Exhibits and ClassicMODUL. My job takes me on the road . . . a lot. Typically, I travel anywhere from 30-50 percent of the time, often leaving on a Sunday afternoon and not returning until Friday evening.