Shooting from the Hip — 1.10

Trade Show Blog

Shooting from the Hip (trade show tips)

Shooting from the Hip

Starting this week, you will see a weekly blog posting from me, typically not more than a paragraph or two (or three). Look for it on Wednesday or Thursday.

I intend to write about the ups and downs (hopefully more ups) of our customers and share their success stories. Since failure is not an option, I won’t give credence (not Clearwater Revival) to anyone’s misfortune. And yes, there will be things blogged here that have no relevance to the exhibit industry. There will be travel tips. There will be hunting and fishing updates. But mostly, it will be about the trade show life we have chosen for our careers.

Interestingly enough, for late April almost May, there is a fair amount of business activity.  It seems like companies have neglected their trade show marketing long enough, and we’re seeing more orders and quotes. I am not talking about fantasyland 20 x 20 islands with a $4500 budget and a lot of backlit graphics. I am talking about 10 x 20 inlines with $35k budgets. Hugh Baldus from The Baldus Company actually closed one of those last week with a SIX WEEK LEAD TIME.  I’m hearing about an order for multiple Perfect 10 Displays. Portable hybrids being sung in any tune has a nice ring to it, and Scott Lindsay from The Lindsay Exhibit Group is singing that song. Conversations with distributors are happy for a change. It isn’t all doom and gloom.

The steelhead are still in the river.  The grouse are drumming in the evening.  Spring is in the air.  Until next week . . .

–Reid Sherwood
reid@classicmodul.com

Filter by Category

Filter by Year

Recent Posts

Trade Show Sponsorship Ideas That Deliver Better Brand Visibility

For many companies, trade show sponsorships can elevate a brand’s visibility by creating touchpoints at the event and visibility beyond their physical exhibit footprint. In this article, we’ll discuss how trade show and event sponsorships can improve awareness, booth traffic, engagement, and lead generation.

Trade Show Logistics Checklist: Shipping, Storage, and Installation

When it comes to trade show logistics, ego and ignorance are expensive. Yes, you’ll learn from your mistakes over time, but you’ll waste considerable time and money along the way. An experienced exhibit partner can assist with design, production, packaging, and shipping.

How to Design a Trade Show Booth to Attract Attendees

Every trade show booth starts the same way: a room full of stakeholders with opinions. Someone loves a certain color. Someone wants the logo bigger. Someone saw a competitor’s booth last year and wants “something like that, but better.”

Why You Should Buy a High-Quality Banner Stand

Not everyone is looking for the lowest price. Some exhibitors want a high-quality banner stand that’s easy to use, reliable and built to last. BannerBug banner stands are made in the USA and backed by an unconditional lifetime warranty.

Trade Show Tips to the Beat of the 2010s

The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.

Symphony Portable Modular PERFECTION!

Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.

Trade Show Tips to the Beat of the 2000s

It’s exhilarating and tiring, and by the end of the trade show, you are ready to escape. Your own bed, your family, your car, your pets, your routine — everything you want is at home. But before you take off, be sure to wrap things up right. Check all the small things before heading out.

Trade Show Tips to the Beat of the 1990s

As a smart marketer, you attend as many trade shows as you can, all while managing the day-to-day operations of your business. Eventually, you may feel as if you’ve been everywhere. You may question if another one is worth it.