Shooting from the Hip — 2.10 (Customer Assembly Experience)

Trade Show Blog

Shooting from the Hip (trade show tips)

Shooting from the Hip

This week I feel like Willie Nelson — I am “On the Road Again.”

Yesterday, I had one of the most memorable and rewarding experiences I’ve had with a new customer in a long time.

I arrived at the distributor’s office/showroom a couple of minutes early for my appointment, only to find out they were re-packaging a client’s brand new Magellan MOR Hybrid Display (VK-1078). The client was there as well. I introduced myself and was thanked profusely for the great job Classic Exhibits did. They had assembled it without looking at the instructions, and the re-pack was a dream. We loaded the display in his car and sent him on his way, but not before he told us that he needed an identical unit for his European office by June 1.  I was feeling so lucky I wanted to run out and buy a lottery ticket, but we went for sushi instead (which is just another form of gambling in my book).

The business climate is still decent although we all know that June and July are coming.  Remember, the slow times of the year are great times to contact customers just for the heck of it.

Last week the steelhead were hitting on the river. On Friday, I had a great vacation day reeling my heart out.

Special thoughts go out to the Tom Ciemiega family. Tom was a long-time customer and friend of mine from Detroit who passed away from cancer last weekend. Rest in peace my friend!  Until next week . . .

–Reid Sherwood
reid@classicmodul.com

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