When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck.
Few trade show tasks are as fun and frustrating as selecting the appropriate giveaway. Gone are the days when the options were limited to pens, mugs, stress balls, and calculators. There are thousands of promotional products from thousands of vendors. So how do you choose?
At nearly half a cent per impression, promotional products are a proven, cost-effective way of marketing your company and increasing your brand awareness. They have a lower cost per impression than nearly every other form of advertising. In addition, they have staying power with an average of just over seven months. If you’re not using promotional items, here are some reasons you should be.