We all know that floor space is limited in most of your showrooms. Yet, you need a way to show the clean, uncluttered look of Silicone Edge Graphics (SEG). Here’s a solution. Chances are you have wall space available, or you’ve finally decided to replace that motel art you bought at the State Fair back in 1983. Exhibits Northwest Portland, a division of Classic Exhibits Inc., faced the same dilemma. They were getting requests for SEG displays and frames, but only had a 1 ft x 1 ft frame to show how SEG slotted into the ClassicMODUL aluminum extrusion frame. Clients kind of understood the concept, but only vaguely.
Under the Heading of “Are you friggin’ kidding me?!”
This week, we received a booth for storage, which is a service we offer through our Exhibits Northwest division. Like normal, we assembled it to determine if there were any issues. Now, here’s where it gets really interesting.
The display was built by ‘Blue” (and you know who I mean). Frankly, we have a great deal of respect for “Blue.” They have been market leaders for over 20 years in design, marketing, and product innovation. They know trade show marketing, and they know how to sell design. As a leader, you expect them to be trendsetters, not imitators. Certainly, you don’t expect them to copy iconic designs from other manufacturers. That wouldn’t make sense. They are “Blue,” and “Blue” doesn’t even acknowledge that there are other system manufacturers. But . . . I digress.
Aluminum Extrusions Offer Few Limitations
Written by Exhibit City News
Thursday, June 30 2011
Not all aluminum extrusions are equal. Some have limited uses, flexibility and structural weight tolerance. But no matter what vision an exhibit designer has for the layout of the booth, there is an engineered aluminum extrusion that can help bring it to life.
Exhibit City News recently interviewed three trusted sources in the extrusion industry to get a comprehensive look at the benefits, trends, and technology that make up this growing segment of exhibit design.
The Summer of Love: Booths with Benefits Promotion
It wouldn’t be summer unless there was a kooky Classic Exhibits promotion. This year, we’re combining the late 60’s Summer of Love vibe with the more recent Friends with Benefits concept. OK, it’s a little odd. Actually, it’s a lot odd, but either way, someone is going to get lucky this summer.
Here are the details:
The promotion runs from 7/1/11 to 8/30/11.
Receive (1) FREE 22″ Monitor with the Purchase of a Sacagawea Portable Hybrid Display with the Workstation/Monitor option. Basically, we’ll give your customer a free monitor (a $165 value) just for ordering a Sacagawea display. Heck, they were probably going to order it anyway but now they’ll feel some extra love from you and Classic.
I don’t know how many of you receive Event Design Magazine (www.eventdesignmag.com), but there is an excellent interview with Sue Huff, Director of Global Conventions for Medtronic, in the June/July 2011 issue, Best Practices column.
Normally, I’d simply link to the article, but it’s not on the Event Design website yet. Instead, I’ll encourage you to read the interview if you have the print copy (pg. 16-17), and for those who do not have the issue, I’ve retyped several of her responses below. If I get in trouble with the folks from Event Design, . . . well I’m sure they’ll let me know.
Beginning in mid-July, Classic Exhibits and ClassicMODUL will run a series of banner ads in the ExhibitorOnline weekly e-broadcast. Most of you receive this email every Thursday or Friday from EXHIBITOR Magazine.
We’ll showcase a new banner ad each week (for 18 weeks). We decided to mimic the Urban Dictionary, but with exhibit industry terms and definitions. We call it the Urban Exhibitionary. To prime the pump, we reached out to some industry friends for ideas, and some of their clever definitions are listed below, but this is merely the first step to creating a comprehensive exhibit dictionary. We want your witty ideas and would love to use the best ones in the ads.
