Why EXHIBITOR Matters (But Should It?)

Why EXHIBITOR Matters (But Should It?)

Each year, I have to remind myself why participating in EXHIBITOR matters. That may seem odd. After all, EXHIBITOR spends a mountain of cash listing all the reasons to attend. Who am I to argue with them. They know their audience. But, I still have to ask myself why should I attend? I’ve gone at least fifteen times.

Even For Ladies

Even For Ladies

A product description sign at EuroShop. Honestly, I half expected to see Ron Burgundy standing in the booth pitching the product.

“You know I love the ladies, but when it comes to most lightboxes . . . ”

Reflections on EuroShop 2014

Reflections on EuroShop 2014

As I write this, I’m 3 hours into a 10 hour flight back to Portland after an 8 day trip to Dusseldorf for EuroShop and meetings with MODUL International. Yes, I’m tired (and sick with a head cold), but that’s a fair trade for the wonderful, educational experience of the past week.

EuroShop 2014 Update: Day 5 Video and Photos

Don’t you just love the last day of a show? The crowds have thinned, and the conversations are more casual and informative. We took a break yesterday and spent the day in Cologne, a thirty minute train ride from Dusseldorf. Today, we were back at EuroShop with more detail photos. Katina went a little camera crazy today in a last ditch effort to capture as much design information as possible.

We hope you enjoyed our EuroShop blogging as much as we enjoyed sharing it with you.

EuroShop 2014 Update: Day 3 Video and Photos

Even without cell phone service, we heard you say, “Show me more creative, elegant, and bizarre exhibits from Europe.” Well, we are delighted to be your trade show mules of images from EuroShop. We toured the remaining exhibit halls on Day 3, and then had time to revisit some of our favorites and discover many new exhibits (which we still can’t believe we missed the first time).