Hold onto your dentures Grandma, we just made the Perfect 10 — More Perfect! The Perfect 10 and Perfect 20 feature the exclusive 100-Day Return Guarantee. If for any reason your client doesn’t like the Perfect 10 within the first 100 days, they can return it for a refund, minus graphics and shipping.
Wait… There’s MORE! ALL Perfect 10 Portable Hybrid Displays are ON SALE through November 27. Every. Single. One. There’s never been a portable display like the P10. No tools. Distinctive shape. Options galore. Download the literature below or in the Perfect 10 gallery in Exhibit Design Search.
Sales are funny that way. We are so conditioned by “sales success” that we tend to ignore “sales failure.” So we congratulate ourselves on what we did right to land the order. Not on what we did wrong that kept us from getting it. It’s easier to create excuses. To blame the situation or a person.
28 Design Terms Marketers Should Know. This one should be printed, framed, and hung on the wall next to every graphic designer and marketing manager. No more misunderstandings about leading and kerning.
Some infographics can be confusing… But not this one! An outstanding infographic from Bag of Ideas, a promotional products company in the UK. This is one worth printing or forwarding to your tradeshow clients. Bag of Ideas — A pat on the back for this clever and practical message. Well done!
I receive Seth Godin’s daily blog post. To say “I receive” his posts doesn’t do them justice. They’re always the first or second email I read in the morning. This one was especially relevant.
Here’s a simple marketing strategy for a smaller company trying to compete in a big-company world:
Choose your customers, trust them, treat them well.
Say yes. Bend the rules. Show up on time. Keep your promises.
Don’t exert power merely because you can.
Be human, be kind, pay attention, smile.
Not everyone deserves this sort of treatment, not everyone will do their part to be the kind of customer you can delight and serve. But that’s okay, you don’t need everyone.
I attended the E2MA Red Diamond Congress in Boston last week — my third time at this annual two-day conference. The RDC is a small, but growing, group of stakeholders in the event and tradeshow industry which includes show organizers, general contractors, associations, distributors, tradeshow managers, suppliers, and labor.
