In general, first generation (new) products are introduced with mid-level quality. Meaning, while the materials may be of a higher quality, there are always bugs, features, etc. that lessen the “perceived” value. Those are remedied quickly, and the quality improves. Think first generation smartphones, cars, or footwear.
Perhaps it’s time to start a new tradition — Mid-Year Resolutions. Now, you’re probably saying to yourself, “I never keep my resolutions, so why should I make more in July.” Think back for a second. Did you make those 2016 resolutions around 11 pm December 31st? With a drink in your hand?
Many exhibit houses and distributors devote nearly all their resources to low budget exhibitors (under $3000) or multi-national corporations. There’s nothing wrong with this approach, but it ignores the true sweet spot in our industry – The Middle.
These customers want value, quality, and most importantly, personalization in design and accessories. They
appreciate value-added resources such as consultation, reusable packaging, detailed setup instructions, and show services.
Summer 2016 wouldn’t be “Classic” without new products and promotions. See all the new charging station options, including a 60″ conference table. The On the Move Portable Furniture line now includes curve, comfortable backs for white and black chairs. There’s two new Rental Furniture Galleries including soft seating, chairs, and bistro tables. Finally, you can’t go wrong with specials on 12 rental designs.
There’s not much you can’t return or exchange these days… except a trade show display. Not anymore. Classic Exhibits announces the only 100-Day “Love It” Guarantee in the exhibit industry. Within the first 100 days after receiving your Sacagawea, Perfect 10/20, Quadro, or Quadro FGS Display, you can return it for a refund if you’re not completely satisfied (minus graphics and shipping).
It’s common to express remorse after a big ticket purchase. Typically when the purchase is infrequent, such as a home, car, or expensive equipment. Buying a trade show exhibit is that type of purchase, especially a corporate inline or island exhibit.