This shouldn’t surprise you. You know your staff sucks. They are lazy. They don’t know the products. They look like hell after Day 1. And, worst of all, they don’t have a clue why they’re there. Yet, you tolerate it show after show. Why? There shouldn’t be any reason why your staff isn’t spectacular. It’s time to put on your adult pants and do it right.
Even if you majored in marketing, you probably learned diddly squat about trade show marketing in your classes. Which is sad since trial and error is very, very expensive at a trade show or event.
Test Your 2015 NCAA Men’s Basketball IQ by Picking the Final Four. Each Correct Team Earns You a Bigger Bonus.
Event Marketer announced their 2015 Fab 50 Fabricators serving the North American event and exhibit industry. For the third year in a row (drum roll please . . .), Classic Exhibits was honored by the editors of Event Marketer and the analysts at the Event Marketing Institute.
Classic Exhibits Inc. announces the addition of John Zipay to the Classic Exhibits Executive Team. John will serve as the General Manager for Exhibits Northwest.
John has an extensive background in operations, sales, and marketing within the trade show industry. Over the past ten years, John progressed rapidly from I&D to account manager and then from VP of Operations to General Manager.
We Love All Our Children But Some More Than Others. We shouldn’t have favorites when it comes to exhibit designs. But we do. And, of course, everyone has those designs they hold “near and dear.”