The middle is the sweet spot in trade show displays. I offers customers value, quality, and personalization through design and customization. Classic Exhibits understands the middle market better than any other manufacturer. We design and build mid-priced displays with features, shapes, and quality not found in lesser displays.
Over the years, I’ve learned a humbling lesson. There’s safety in numbers when it comes to 10 ft. inline trade show displays. Most exhibitors choose the predictable over the bold, the safe over the dramatic. And while I understand, I also don’t understand. Yes, budget is a factor. Fear too. No one wants to make the wrong decision when purchasing a display.
I enjoy creating new concepts! It’s what I live for to be honest. All the trips I’ve taken as a representative of Classic Exhibits in 2014 have reinforced that passion: from Dusseldorf for EuroShop in February, to Vegas for EXHIBITOR in March, and now NYC for the FIT Exhibition Design thesis presentations.
In my last blog post, “Exhibit Designs that Sell,” I offered some tips on how to achieve a nearly 100% success rate. This time, I want to delve into a design element that connects to a deep-rooted preference in many people — graceful, mesmerizing curves!
I am often asked to design custom booths, and the #1 requirement I hear is — “Make a design that will SELL!” So I’d like to share with you one tip that is tried and true, that has had a nearly 100% success rate for turning a job prospect into a sale.