| January 2020

Trade Show Blog

January 2020 Up Your Game Newsletter from Classic Exhibits

EXHIBITORLIVE 2020 (Code #4044)

EXHIBITORLIVE 2020

If you are attending EXHIBITOR LIVE and want a FREE exhibit hall pass, go to this page and enter Classic’s code 4044 . There’s no limit on the number of free passes so share (and share) away.


To reserve your seat for the Women in Exhibition Breakfast on March 31, contact Katina Rigall Zipay .

Now & Then with Harold Mintz

Harold Mintz Blog Post

A lot has changed in the exhibit industry over the past ten years. And Harold Mintz, a Classic Regional Sales Manager, has a unique perspective on those changes.


As many know, Harold took a trade show hiatus for ten years. What was common “back in the day” isn’t quite as common today, such as dedicated territories, show rooms, and modular wall systems. 

Read Harold’s thoughts about “What’s Different” in 2020 in the Trade Show Tales blog. 

Eco-Systems Sustainable by Classic Exhibits

Eco-systems Sustainable Designs Press Release

We’ve all seen the phrase, “New Look, Same Great Taste!” whenever companies refresh their packaging.  Effective January 1, Eco-Systems Sustainable has joined the Classic Exhibits Family. Same ECO products, designs, and people, just with new Classic packaging.


All the ECO kits are in Exhibit Design Search, and you now have access to the full Classic Design Team. See the press release in EXHIBITOR along with quotes from Kevin Carty and Colleen Crawford.

Shared Knowledge University

Shared Knowledge University June 2020

There’s no substitute for hands-on training and one-on-one interaction with your industry colleagues. Just ask the over 600 Classic Distributors who have attended Shared Knowledge University in Portland.

This year, the two-day training will be on June 15-16 (Monday and Tuesday). SKU includes morning sessions with Classic and our Strategic Partners and afternoon sessions at the Classic facility where you work with products like Gravitee, SuperNova, InCharg Charging Solutions, and Symphony. Plus amazing meals and entertainment.


For more information and to reserve a seat, contact Jen LaBruzza, Harold Mintz, or Tom Beard. See the video below for SKU highlights.

Click Here for More Information & to Register

Our Annual State of the Company Letter

Classic Exhibits, Annual State of the Company Letter

In case you didn’t see Kevin’s 2019/2020 State of the Company letter, here’s a link to download a PDF version. Topics included the 2019 sales roller coaster, custom projects, new additions to the sales team, and changes to Classic’s Customer Service Department, including the addition of Eco-System Sustainable into the Classic Family.

And while 2019 was exciting, we expect 2020 to be even more eventful as we continue to expand our rental offerings, launch the Symphony Portable line, and work on even more interesting projects ( although building the Millennium Falcon may be hard to top ).

Shared Knowledge University Video

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.” ― Martin Luther King Jr.

Recent Posts

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The (3) Types of Portable Trade Show Displays

No category of displays is more perplexing than portables. Prices, capabilities, and quality vary considerably, and the differences are often opaque. As a result, buyers sometimes make hasty decisions based on attractive renderings, professional websites, and low prices.

Trade Show & Event Rental Furniture Trends

Kevin Dana from CORT Events shared trade show and event Rental Furniture Trends during an online webinar. His slide deck was the PERFECT example of the expression, “A picture is worth a thousand words.”

Trade Show Product Displays: Stands, Shelves, & Setup Ideas

For companies with physical products, the ability for clients to see, touch, taste, or smell their products is crucial to their trade show success. For them, “show and tell” isn’t standing in front of a monitor. It’s handing the product to an attendee, inviting them to participate in a demo, and giving them the opportunity to test it right then and there.

Island Booth Solutions for 360° Trade Show Impact

At most trade shows, island booths are the rock stars, attracting more foot traffic than inlines. Thankfully, it’s possible to mingle with the “stars” without blowing your marketing budget. In this article, we’ll review the basics of an island booth, the advantages, island design trends, and showcase affordable examples of island booths, both for purchase and to rent.