Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Classic Exhibits: EXHIBITOR 2012 Video — Part 2

From Tim Patterson (a.k.a. the Tradeshow Guy):

“Still on the track of what the heck Classic Exhibits is up to for EXHIBITOR 2012 (March 4-8, 2012 at Mandalay Bay, Las Vegas). I made another quick visit to their manufacturing facility this week. The result? A disagreement among the bigwigs, a rescue by a new designer, and the ‘inside scoop’ (perhaps!) from a Russian . . . “

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Three GREAT Articles and One Video: Word on the Street — Feb. 20th thru Feb. 24th

EXHIBITOR 2012 Classic Video: Word on the Street — Feb 13th thru Feb. 17th

EXHIBITOR 2012 Video

Here’s a video about our booth, the first in a series leading up to the EXHIBITOR 2012 Show. We’re working with Tim Patterson, otherwise known as “The Tradeshow Guy.” You’ve probably read his wonderful blog, www.tradeshowguy.com. This video reveals two concepts, one proposed by me and the other by Mel White, our VP of Marketing and Business Development.

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Smarter, Faster, Cheaper Solutions for your Trade Show Program

Smarter, Faster, Cheaper Solutions for your Trade Show Program

Earlier this month, I attended a Distributor Open House where over 200 customers came to see the latest exhibit trends and services. I was fortunate to participate in a 45 minute panel session entitled Smarter, Faster, Cheaper Solutions for your Trade Show Program. I thought I’d share those trends with you. The first five (Show Floor Trends) came from an Independent Labor Contractor. The next five or so (Design and Manufacturing Trends) came from Classic Exhibits. The last five (Smarter, Strategic Behaviors) came from the Distributor.

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Three GREAT Articles and One Video: Word on the Street — Feb. 20th thru Feb. 24th

Open Letter to Custom Houses: Word on the Street — Feb 6th thru Feb. 10th

n Open Letter

This week I want to address a particular group in our industry: Custom Houses.

Classic Exhibits has been in business since 1993. Over those years, Custom Houses have been some of our best customers, not only for Classic Exhibits, but also for ClassicMODUL and Classic Rentals. For that we are very thankful. But I have a question for this group — How do you view “system sales” and manufacturing as we roll into 2012? Whether it’s simple systems like a pop-up, modular systems like the Euro LT Laminate, or more complex systems like custom hybrids?

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The Great “Classic” Tradeshow Wall

The Great “Classic” Tradeshow Wall

Classic’s Great Tradeshow Wall

Sometime you just gotta take a flyer and throw it out there. If it sticks, it sticks. Jeffrey D. Brown has created an intriguing concept called The Tradeshow Wall, based on his success with The Guitar Wall. It’s part advertising, part resource center, part artwork. And, of course, it’s 100 percent unique.

We agreed to participate in the original free wall. Then after seeing it, we took the next step and had Jeff create a Classic Great Tradeshow Wall that includes images from Classic Exhibits, ClassicMODUL, and Classic Rentals.

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Three GREAT Articles and One Video: Word on the Street — Feb. 20th thru Feb. 24th

This, That, and The Other: Word on the Street — Jan. 23rd thru Jan. 27th

It’s Mel. This week, I’m filling in for Kevin who is at Disneyland entertaining his five-year old twins at the Magic Kingdom. For those on the East Coast and South, yes there’s still a Disney Park on the West Coast. I know. It seems weird with DisneyWorld a mere 3000 miles away, but five-year olds don’t know the difference . . . yet.

This week we’ll share some odds and ends . . .

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