Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

The Great “Classic” Tradeshow Wall

The Great “Classic” Tradeshow Wall

Classic’s Great Tradeshow Wall

Sometime you just gotta take a flyer and throw it out there. If it sticks, it sticks. Jeffrey D. Brown has created an intriguing concept called The Tradeshow Wall, based on his success with The Guitar Wall. It’s part advertising, part resource center, part artwork. And, of course, it’s 100 percent unique.

We agreed to participate in the original free wall. Then after seeing it, we took the next step and had Jeff create a Classic Great Tradeshow Wall that includes images from Classic Exhibits, ClassicMODUL, and Classic Rentals.

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Back from the Magic Kingdom: Word on the Street — Jan. 30th thru Feb. 3rd

This, That, and The Other: Word on the Street — Jan. 23rd thru Jan. 27th

It’s Mel. This week, I’m filling in for Kevin who is at Disneyland entertaining his five-year old twins at the Magic Kingdom. For those on the East Coast and South, yes there’s still a Disney Park on the West Coast. I know. It seems weird with DisneyWorld a mere 3000 miles away, but five-year olds don’t know the difference . . . yet.

This week we’ll share some odds and ends . . .

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‘s Sage Advice: Trade Shows Work

‘s Sage Advice: Trade Shows Work

If you’ve ever visited us in Portland, you know that we always treat you to lunch at Bob’ Red Mill. Bob’s Red Mill packages whole grain products, such as oatmeal, beans, bread mixes, etc., for supermarkets in North America and around the world. You may not recognize the name, but the next time you visit your local supermarket, head to the “healthy foods” section and you’ll see Bob’s Red Mill products in clear cellophane bags. They also happen to have a restaurant and company store on International Way.

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Back from the Magic Kingdom: Word on the Street — Jan. 30th thru Feb. 3rd

Meet Katina Rigall, Designer: Word on the Street — Jan. 16th thru Jan. 20th

Our Newest Design Addition — Katina Rigall

We are excited to welcome Katina Rigall to Classic Exhibits. Katina has an extensive custom design background, along with a solid knowledge of portable, modular, and hybrid displays. She is going through our training program this week, otherwise known as “15 Years of Facts Crammed into 7 Brutal Days.” Rather than give you a high-highfalutin, PR-spin bio of Katina, we thought we’d let her introduce herself.

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100 Global Trends in 2012

100 Global Trends in 2012

100 Things to Watch in 2012 JTW Intelligence released their seventh annual year-end forecast of key trends that will shape or significantly impact consumer behavior in the near future. Continued economic uncertainty is at the center of or driving several of these trends; another theme is the rising idea of shared responsibility. As always, new technology is a key factor as well. To view the full...

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2011 “State of the Company” Letter from Kevin Carty

2011 “State of the Company” Letter from Kevin Carty

Happy New Year! Hope you had a great Holiday Season.

Classic Exhibits Inc. and its divisions continued to rebound in 2011, after showing solid increases in 2010. Across the board, volume grew from 22 to 33 percent, depending on the division. Most refreshing, we saw no single trends, meaning our sales volume came from kits and custom, rentals and extrusions, and trade shows and retail. Nearly every week we were surprised by interesting projects that challenged and stimulated us.

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Pedestals and Workstations and Counters! Oh My!

Pedestals and Workstations and Counters! Oh My!

Do you remember last year’s trade show debacle? The booth staff complained about the lack of storage. The marketing manager wondered where and how to demo your company’s product. Especially embarrassing was the aimless wandering of potential clients.

This year is different. You included, at the suggestion of your exhibit designer, pedestals, workstations and a reception area. They are the unsung workhorses of any exhibit, easy to overlook during planning, but always missed during a show.

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