Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

SKU & You: Word on the Street

SKU & You: Word on the Street

Shared Knowledge University & You

About this time of year, we normally send the Classic Distributor Network a survey with 15-18 questions. Not this time. We have cleared our schedule on June 12, 13, and 14 to connect with you. We’ll talk, we’ll listen, we’ll learn, and we’ll find answers together.

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SKU & You: Word on the Street

The Dirtiest Word in the RFP Process: Word on the Street — April 30th thru May 4th

Earmuffs Kids . . .

“BUDGET!” There I said it! The dirty word that none of us like to discuss when starting a new design. But it doesn’t have to be that way.

Let me be so cavalier as to suggest that we rip the band-aid off when we first start the design. Don’t get me wrong, make sure you introduce yourself and show the client around your place a little or let them show you around theirs . . . whichever applies.

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In the “Old Days” . . . .

In the “Old Days” . . . .

It was Better Back When (Except When It Wasn’t)

The trade show market seems to be back, maybe not with a vengeance, but certainly with a nice steady fire. (Yes I know all the fire comments are coming — but hey, I asked for it.) Classic Distributors haven’t complained recently about business, but they have all said, “It’s good, but still not like the old days.”

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SKU & You: Word on the Street

SKU…What a Pisser: Word on the Street — April 23rd thru April 27th

What a Pisser

If you attended Shared Knowledge University, you know what I am talking about. 🙂

This past week we held Shared Knowledge University (SKU) training at Classic. Based on the early feedback, I think it was a success. We had 24 wonderful distributors from as far east as Albany, New York, as far south as New Orleans, and as close as Las Vegas and Orange County.

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From “8 Core Beliefs of Extraordinary Bosses”

From “8 Core Beliefs of Extraordinary Bosses”

I thought I’d share a great article in www.inc.com. in case you didn’t see it. Be sure to read the comments for differing opinions. Steve Jobs? — an extraordinary boss or just “a bully with a vision”?

According to Geoffrey James in Inc.com, “The best managers have a fundamentally different understanding of workplace, company, and team dynamics.”

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Excellent Posts on www.tradeshowguyblog.com

Excellent Posts on www.tradeshowguyblog.com

Social Media and Trade Show Marketing

Our friend Tim Patterson at www.tradeshowguyblog.com continues to amaze me. If you are fascinated about the intersection of Social Media and Trade Show Marketing, there’s no better source than his site. Here are some recent posts including one where he reviews his work with Classic Exhibits and EXHIBITOR.

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