iPad Kiosks and Summer Specials: Word on the Street — May 28th thru June 1st
June, July, (and August) Specials
Table Top Savings
Save 10% on select Table Top Displays including Sacagawea, Perfect 10, SEGUE, and Intro. These are some of our most innovative table tops, which we’ve never discounted before. But, it’s summer in Portland, OR, and we’re apt to lose our sanity after not seeing the sun for nine months. 20 kits total. Be sure to check out the quick, easy, and inexpensive iPad option for Intro Fabric Table Tops. So very, very simple. So very smart.
Sacagawea Video from Evo Exhibits
Kevin Fett, one of the owners of Evo Exhibits in Chicago, passed along this video of the Sacagawea Portable Hybrid Display. We liked it so much, we wanted to give you a chance to see it too. It’s a good mix of time lapse assembly and a soft sales pitch on the features and benefits of this portable system.
According to Kevin, “Thought I’d share a video of Susan Johnson putting up a Sacagawea in time lapse. Susan is 5’0″ — so we thought it would be cool to see her put one up by herself.”
Well done Kevin, Susan, and the entire Evo Exhibits team. Enjoy everyone!
Happy Memorial Day: Word on the Street — May 21st thru May 25th
While we are all enjoying a long weekend, I hope that we do not forget the reason behind this Memorial Day Weekend: Remembering those who have served and or lost their lives serving our country.
How to Win a Gold Medal at Your Next Trade Show
The Sochi Winter Olympics is just around the corner. We love watching the competition — who wins, who loses, and the inspiring stories about athletes who participate but do not win a gold, silver, or bronze medal. Athletes want to win, even if they know it’s a long shot, so they plan, prepare, and train for a chance to stand on the podium. No one prepares for the Olympics just to win a participation trophy.
Trade shows are no different. For anyone new to trade show marketing, here’s a tip no one’s ever going to share with you. You can waste A TON of MONEY participating in trade shows if you don’t know what you are doing.
‘s: Word on the Street — May 14th thru May 18th
Getting it Done in 75 Days
It’s that time of year –mid-May– when at home or at the office, you find yourself tackling projects that have been accumulating in that “to-do” list. You know the ones! They start accumulating in mid-January when it’s too cold, but we’ll get to them when we have a little more time.
SKU & You: Word on the Street
Shared Knowledge University & You
About this time of year, we normally send the Classic Distributor Network a survey with 15-18 questions. Not this time. We have cleared our schedule on June 12, 13, and 14 to connect with you. We’ll talk, we’ll listen, we’ll learn, and we’ll find answers together.
“New and Improved” Peek-a-Booth — More Webcams!
The New and Improved Peek-a-Booth
Peeking just got better. We added another camera in the Purchase Set-up Area for a total of three. Plus, we added two to the Rental Set-up Area. The Purchase and Rental areas are on opposite ends of the Classic Exhibits facility.
The Dirtiest Word in the RFP Process: Word on the Street — April 30th thru May 4th
Earmuffs Kids . . .
“BUDGET!” There I said it! The dirty word that none of us like to discuss when starting a new design. But it doesn’t have to be that way.
Let me be so cavalier as to suggest that we rip the band-aid off when we first start the design. Don’t get me wrong, make sure you introduce yourself and show the client around your place a little or let them show you around theirs . . . whichever applies.
In the “Old Days” . . . .
It was Better Back When (Except When It Wasn’t)
The trade show market seems to be back, maybe not with a vengeance, but certainly with a nice steady fire. (Yes I know all the fire comments are coming — but hey, I asked for it.) Classic Distributors haven’t complained recently about business, but they have all said, “It’s good, but still not like the old days.”
SKU…What a Pisser: Word on the Street — April 23rd thru April 27th
What a Pisser
If you attended Shared Knowledge University, you know what I am talking about. 🙂
This past week we held Shared Knowledge University (SKU) training at Classic. Based on the early feedback, I think it was a success. We had 24 wonderful distributors from as far east as Albany, New York, as far south as New Orleans, and as close as Las Vegas and Orange County.
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