SKU & You: Word on the Street
Shared Knowledge University & You
About this time of year, we normally send the Classic Distributor Network a survey with 15-18 questions. Not this time. We have cleared our schedule on June 12, 13, and 14 to connect with you. We’ll talk, we’ll listen, we’ll learn, and we’ll find answers together.
“New and Improved” Peek-a-Booth — More Webcams!
The New and Improved Peek-a-Booth
Peeking just got better. We added another camera in the Purchase Set-up Area for a total of three. Plus, we added two to the Rental Set-up Area. The Purchase and Rental areas are on opposite ends of the Classic Exhibits facility.
The Dirtiest Word in the RFP Process: Word on the Street — April 30th thru May 4th
Earmuffs Kids . . .
“BUDGET!” There I said it! The dirty word that none of us like to discuss when starting a new design. But it doesn’t have to be that way.
Let me be so cavalier as to suggest that we rip the band-aid off when we first start the design. Don’t get me wrong, make sure you introduce yourself and show the client around your place a little or let them show you around theirs . . . whichever applies.
In the “Old Days” . . . .
It was Better Back When (Except When It Wasn’t)
The trade show market seems to be back, maybe not with a vengeance, but certainly with a nice steady fire. (Yes I know all the fire comments are coming — but hey, I asked for it.) Classic Distributors haven’t complained recently about business, but they have all said, “It’s good, but still not like the old days.”
SKU…What a Pisser: Word on the Street — April 23rd thru April 27th
What a Pisser
If you attended Shared Knowledge University, you know what I am talking about. 🙂
This past week we held Shared Knowledge University (SKU) training at Classic. Based on the early feedback, I think it was a success. We had 24 wonderful distributors from as far east as Albany, New York, as far south as New Orleans, and as close as Las Vegas and Orange County.
From “8 Core Beliefs of Extraordinary Bosses”
I thought I’d share a great article in www.inc.com. in case you didn’t see it. Be sure to read the comments for differing opinions. Steve Jobs? — an extraordinary boss or just “a bully with a vision”?
According to Geoffrey James in Inc.com, “The best managers have a fundamentally different understanding of workplace, company, and team dynamics.”
Shared Knowledge University (SKU): Word on the Street — April 16th thru April 20th
Class is in Session
For seven years, we have been committed to “Shared Success”! The concept is simple: What can we do to make our distributors better and to help them be more successful. Their success, in turn, makes us more successful. It requires listening, sharing, and implementing ideas to serve you and your customers.
What Sasquatch Can Teach Us about Trade Show Marketing
Trade Show Tips from Bigfoot
[Bigfoot-1]
Bigfoot Action Figure — Smart Marketing!
Sasquatch is no seven foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest. Here’s what our “ancestral brother from another mother” can teach us about trade show marketing.
Why Small Businesses Fail to Grow
Excerpt from the “Art of Running a Small Business”
Many, if not most, Classic Exhibits distributors fall into the small business classification as defined by the Small Business Administration. Small businesses have challenges that larger businesses do not. I can’t tell you the number of times I’ve seen a Fortune 500 executive waltz into a small display company, sometimes as an investment or a “retirement” job, only to stumble badly. They simply did not understand how to manage and grow a small business.
Trade Show Marketing Insights from Marlys Arnold, the ImageSpecialist
If you visited our booth at EXHIBITOR 2012, you probably met Marlys Arnold. Known as the ImageSpecialist, Marlys travels the country consulting and training both exhibitors and show managers, and is the author of Build a Better Trade Show Image (2002), host of the Trade Show Insights blog-cast, and creator of the ExhibitorEd Success System.
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