Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Something is Not Adding Up!: Word on the Street — Oct. 8th thru Oct. 12th

Something is Not Adding Up!: Word on the Street — Oct. 8th thru Oct. 12th

I am a Marriott Man. And proud of it. I love the hotels, the way it’s run, the options it provides, the generous rewards program. I Love Marriott!

So this is going to be really weird, because I am going to throw them squarely under the bus. And, not just under the bus but pull forward and backwards multiple times kind of running over with the bus.

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What I’ve Learned (or The Tao of Jen)

What I’ve Learned (or The Tao of Jen)

Lesson #43: Understand Your Customer’s World, then See How Your Product and Your Company Fits.

If Willie Nelson can have a Tao, well, then so can I.

I’ve been on the job as Classic’s Western Regional Manager for a few months. Let me just say . . . working four hours a day is exhausting. 😉 Over the past 60 plus days, I’ve learned a few things, made some mistakes, and grown not only as a professional, but also as a person.

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SKU …. Part Deux: Word on the Street — October 1st thru October 5th

SKU …. Part Deux: Word on the Street — October 1st thru October 5th

Teacher’s Pets

Two weeks ago, we hosted our second Shared Knowledge University training. It was a very successful educational and networking event with an outstanding group of new and veteran distributors. To the attendees, we loved having you here. The give and take, your humor, and your insights made it truly special. If there was an award for Teacher’s Pets, you would have all won.

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Bread Crumb Orders

Bread Crumb Orders

Sandwiches, French Toast, and Bread Pudding

Recently, we conducted Shared Knowledge University (SKU), our two day distributor training program. On the first day, we started the meeting by discussing “Shared Success” and “Shared Knowledge.” These philosophies serve as the foundation for our business, not only with distributors, but also with Classic employees and our suppliers. Shared Success and Shared Knowledge depend on honesty, trust, and respect. That starts with us. We do our best to work within those guidelines, but it would be naive to assume that every distributor views our business relationship as a partnership.

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Something is Not Adding Up!: Word on the Street — Oct. 8th thru Oct. 12th

Upcoming Events for The Classic Exhibits Family: Word on the Street — Sept. 10th thru Sept. 14th

Not only is this “the busy” season, but this is also a busy time for events at Classic.

First, Club 815 Fundraiser

The time is finally here. “The Fundraiser Ride for Mike and Janet Swartout” is this Saturday, September 22. Yes, it’s the culmination of a lot of training, but more importantly, the culmination of your tremendous support for Classic’s Design Director, Mike Swartout who is battling cancer. Thanks to those who have been so very generous by contributing to the team that includes Joel Roy from Creative Dimension, Greg Garrett from Greg Garrett Designs, David Brown from Optima Graphics, Tony Ricci from Optima Graphics and his lovely wife Betsy, Mel White, Charlie Shivel and me from Classic, and my step-father Grant Murrell.

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“The Importance of Exhibitor Education” by Marlys Arnold

“The Importance of Exhibitor Education” by Marlys Arnold

Marlys Arnold, from Trade Show Insights, wrote a terrific blog this week about The Importance of Exhibitor Education. She based her comments on the recent CEIR Report, “How the Exhibit Dollar is Spent.”

I encourage you to read (or listen to) her post. Here’s a snippet:

“Earlier this month, the Center for Exhibition Industry Research (CEIR) released their report, “How the Exhibit Dollar is Spent.”

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