Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Be a Student of the People Around You

Be a Student of the People Around You

Lesson #1 — Listen

I’m the new kid at Classic Exhibits, which means I’ve been welcomed and gawked at, and then placed in situations where I feel instantly stupid. That’s what happens when you’re the new kid. No one’s been mean, except for Mel, but I’ve know him for over ten years so I expect it. Fortunately, as former teacher by profession, I am student at heart, whether I’m working with rambunctious 3rd graders or a cranky 42 year old.

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‘s Town Call Meeting

‘s Town Call Meeting

Please Join Us and Voice Your Opinion

Join us on Thursday, July 26 at 10 am PST / 1 pm EST for an old fashion Town Hall Meeting. Kevin, Mel, Jim, and Reid will report on changes at Classic, industry trends, and product updates. You’ll hear what’s new and what to expect this fall.

Whatever questions you have, we’ll be there to answer them. This is your chance to voice your concerns or find answers to life’s most pressing issues. Well kinda. Click on image below to register:

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‘s Your Brand?: Word on the Street — July 9th thru July 13th

‘s Your Brand?: Word on the Street — July 9th thru July 13th

Feeling Inspired

I’m back from the inaugural E2MA Association / The Red Diamond Congress in Chicago. And, despite my initial misgivings, I am inspired.

Let me back up a little and explain. On Monday, I was in Chicago for the EDPA Board Meeting (Exhibit Designers and Producers Association). Like all EDPA Board meetings, it was productive — planning, industry discussion, and talks related to the growth and betterment of EDPA and the industry as whole. For anyone considering attending ACCESS 2012 in Palm Springs, it’s primed to be a stellar networking and educational event.

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‘t Always Follow the Rules

‘t Always Follow the Rules

Perhaps we should be more corporate, more dignified. But that’s not our style. Heck, we’re the folks with the ongoing Urban Exhibitionary ads in EXHIBITOR Online. A few of those ads have stuck a exposed nerve, like Showgasm and Bundling. Ouch!

Here’s our tongue in cheek “Help Wanted” ad in Exhibit City News for ClassicMODUL. This is for everyone who has worked with a temperamental co-worker, supplier, or customer.

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‘s Your Brand?: Word on the Street — July 9th thru July 13th

My Predictions for Late Summer and Fall: Word on the Street — July 2nd thru July 6th

Gaze into My Crystal Ball

For the past four weeks, while we have been very busy with lots of traditional trade show work, we have also been working a lot on alternative markets we service through some of traditional and non-traditional distribution channels.

And while that is great! I have been looking at the activity over the past four weeks to try and get an idea of what the next busy season will bring from a trade show-only perspective.

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The Right Questions to Ask When Hiring

The Right Questions to Ask When Hiring

A Good Interview is More about Conversation

Ordinarily, I dismiss articles about hiring tips, mainly because they are either simplistic, silly, impractical, or inane. This one by The New York Times contributing writer Adriana Gardella makes perfect sense. Adriana’s post appears in the The NY Times “Your the Boss” section, The Art of Running a Small Business. At Classic Exhibits, for administrative, sales, and management positions, we always conduct the first interview over the phone. It’s usually a short interview, typically about 20 minutes. Phone interviews save us time and allow us to focus on the person and personality.

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Double Deck Extrusion Article in Exhibit City News

Double Deck Extrusion Article in Exhibit City News

Double Deck Extrusion Exhibits are Thriving

ClassicMODUL Double Deck

Exhibit City News recently interviewed three trusted sources in the extrusion industry to get a comprehensive look at double deck exhibits. Jim Shelman, General Manager of Classic Rentals, was the spokesperson for ClassicMODUL Aluminum Extrusions. The article begins below and then links to full ECN article. Our thanks to ECN for asking us to participate.

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Did You Miss Out? SKU & You Webinars are Online

Did You Miss Out? SKU & You Webinars are Online

A few weeks ago, Classic Exhibits hosted three educational webinars about silicone edge graphics (SEG), hybrid exhibits, and trade show island designs. The response was extremely positive. For those who missed these webinars, here’s your chance to experience them via the magic of YouTube and GoToWebinar. We hope you enjoy and welcome your comments.
Designer Design Tips fro Sales-cessful Island Exhibits
A Hybrid is a Hybrid is a Hybrid
What’s All the Hub-Bub about Silicone Edge Graphics

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Tony Bennett Joins Classic Exhibits to Launch the Web Development Department

Tony Bennett Joins Classic Exhibits to Launch the Web Development Department

Web Development Department

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Tony Bennett

Tony Bennett, an experienced web developer, joins the Classic Exhibits Inc. to launch the Web Development Department. The Web Development Department was formed to assist Classic Distributors with the creation, revision, and maintenance of their websites.

As a designer, Tony has created custom and open source based content management systems dependent on project needs. He has assisted clients with search engine optimization strategies to drive more web traffic to their sites, performed necessary hardware and software maintenance on local web servers, and worked to develop web solutions which best fit the customer’s needs.

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