Why EXHIBITOR Matters (But Should It?)
Each year, I have to remind myself why participating in EXHIBITOR matters. That may seem odd. After all, EXHIBITOR spends a mountain of cash listing all the reasons to attend. Who am I to argue with them. They know their audience. But, I still have to ask myself why should I attend? I’ve gone at least fifteen times.
The EDPA Portable/Modular Summit: Word on the Street — March 3rd thru March 7th
There’s one event/meeting I would strongly encourage you to attend — The Annual EDPA Portable/Modular Summit. This meeting will be held at EXHIBITOR on Tuesday, March 18 from 3:45 – 4:30 pm right on the show floor. It’s free. Just head towards the Food Service Area (far right of exhibit hall) and look for the sign leading you to the meeting.
Classic Exhibits Named a 2014 Fab 50 Exhibit Fabricator
Event Marketer announced their 2014 Fab 50 Fabricators serving the North American event and exhibit industry. For the second year in a row (drum roll please . . .), Classic Exhibits was honored by the editors of Event Marketer and the analysts at the Event Marketing Institute.
EXHIBITOR 2014 Awards Night: Word on the Street — Feb. 24 thru Feb. 28
Say goodbye to February! Come Monday we will be three days into March already.
What a crazy first two months of the year it has been. And, we’re only two short weeks away from all of us descending on Las Vegas.
Even For Ladies
A product description sign at EuroShop. Honestly, I half expected to see Ron Burgundy standing in the booth pitching the product.
“You know I love the ladies, but when it comes to most lightboxes . . . ”
Reflections on EuroShop 2014
As I write this, I’m 3 hours into a 10 hour flight back to Portland after an 8 day trip to Dusseldorf for EuroShop and meetings with MODUL International. Yes, I’m tired (and sick with a head cold), but that’s a fair trade for the wonderful, educational experience of the past week.
EuroShop 2014 Update: Day 5 Video and Photos
Don’t you just love the last day of a show? The crowds have thinned, and the conversations are more casual and informative. We took a break yesterday and spent the day in Cologne, a thirty minute train ride from Dusseldorf. Today, we were back at EuroShop with more detail photos. Katina went a little camera crazy today in a last ditch effort to capture as much design information as possible.
We hope you enjoyed our EuroShop blogging as much as we enjoyed sharing it with you.
EuroShop 2014 Update: Day 3 Video and Photos
Even without cell phone service, we heard you say, “Show me more creative, elegant, and bizarre exhibits from Europe.” Well, we are delighted to be your trade show mules of images from EuroShop. We toured the remaining exhibit halls on Day 3, and then had time to revisit some of our favorites and discover many new exhibits (which we still can’t believe we missed the first time).
EuroShop 2014 Update: Day 2 Video and Photos
The EuroShop 2014 adventure continues with Mel and Katina. On Day 2, they visit the smaller tradeshow exhibition hall with the mostly 3 x 3 and 3 x 6 meter booths, and then turn their attention to mannequins, retail fixtures, supermarket displays, refrigeration, and all things esoteric to retail merchandising and marketing.
Be sure to see the photo describing the lightbox that even the “ladies” can assemble and a photo of Katina with Mary Poppins. We half expected to see Ron Burgundy in the “Ladies Lightbox” space.
EuroShop 2014 Update: Day 1 Video and Photos
Once every three years, it’s EuroShop time in Dusseldorf, Germany. Mel White and Katina Rigall are attending for Classic Exhibits and ClassicMODUL. And, despite their jet lag (or because of it), they have time to share their impressions of a very full first day. Expect another update over the coming days.
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Word on the Street — June 7th thru June 11th
What’s the Best Business Advice You’ve Ever Received?
I am going to dovetail this week’s blog with my friend Reid’s blog from earlier this week. Reid talked about the advice he has received from his bosses over the years.
‘ve Learned from My Employers)
What I’ve Learned from My Employers
It’s official. It’s June. Looking back, business should have tapered off in May. Instead, orders were steady throughout the month, and we’re grateful as we gradually wind down into the normal summer doldrums. We’ll enjoy it for a few days (or maybe even a week) but then we’ll be antsy for the insanity to return.
Word on the Street — May 31st thru June 4th
What a Difference 60 Minutes Can Make!
Really think about that for a moment and then apply it to your own life, whether it’s at work or at home. Think about how much difference there can be in just 60 minutes. What can happen . . . good and bad? Life changing or trivial.
Trade Show Exhibit Websites
Lately, I’ve been researching websites of trade show displays and trade show distributors. What works, what doesn’t, what looks good and appealing, what looks good and appealing but doesn’t offer any fruit? Personally, I want to find information quickly, which is why I like Classic’s Exhibit Design Search.
Shooting from the Hip — 6.10 (More Favorites)
Last week was also favorite’s week. Food and beverage favorites to be exact. Here are some of my other favorites, and the why’s. I have nothing to base these on but my opinion, so if you don’t agree, that’s fine.
Eco-Systems Sustainable and Classic Exhibits Forge Equity Partnership
For Immediate Release – June 1, 2010
Eco-systems and Classic Exhibits Inc. Forge Equity Partnership| Demand for Green Exhibits Draw Partners Closer
Grand Rapids, Michigan – Effective June 1, 2010, Eco-Systems Sustainable Exhibits and Classic Exhibits Inc. will forge an equity partnership. The two companies have been joint venture partners since November 2007. The Board of Directors for Eco-Systems Sustainable Exhibits approved the sale of stock to Classic Exhibits, making Classic a substantial equity partner in the company.
Word on the Street — May 24th thru May 28th
Why Does Classic Exhibits participate in TS2
As I traveled this week, I was asked this question several times. And not for any other reason than people were curious why we participate in TS2, when we already exhibit at EXHIBITOR, EDPA, and HCEA.
Shooting from the Hip — 5.10 (My Favorites)
This week is going to be a bit Seinfeld-like. After 11 years of traveling almost 30 weeks a year, I am officially qualified to list some of my favorites. And the “why’s.”
For the sake of brevity, let’s keep this about food and drink. That way we have hotels, cities, and all the other travel stuff for another blog.
Word on the Street — May 17th thru May 21st
April Showers Bring May Flowers . . .
While that is certainly true for those of us living in the rainy Pacific NW, in this case I’m speaking metaphorically.
Shooting from the Hip — 4.10 (Traveling in Ohio)
Well, this week has been a whirlwind of travel and appointments with some fun scattered in. I did a whirlwind tour of Ohio this past week. From Michigan to Cincinnati (Jimmy Buffett Concert), North to Dayton, over to Columbus, then Cleveland, Akron and Canton. About 1300 total miles were driven.
‘s a Segue Hybrid Display?
ou may have noticed references to Segue over the past three or four months. So, what’s a Segue?
Segue is a new hybrid design line from Classic Exhibits. What makes Segue different from other lines, such as Perfect 10, Sacagawea, and Magellan, is that Segue incorporates Silicone Edge Graphics (SEG) and MODUL TSP aluminum extrusion profiles.
Word on the Street — May 10th thru May 14th
Distributor Sales or Direct Sales? Why Distributors Matter.
This has been a hot topic all week.
Not that it’s something Classic has contemplated. Much to the contrary. But for some reason, I was asked about this several times.
“Do you sell direct?” . . . “Hey, can I order directly from you?” . . . “Why don’t you sell direct?”
Shooting from the Hip — 3.10 (Feedback from Distributors)
This week, I’m working from my home office and preparing for another trip on Sunday
The past few days have been interesting. Typically we begin to slow down dramatically in mid-May, but it isn’t slowing down like past years.
Word on the Street — May 3rd thru May 7th
What’s Your Corporate Culture?
When it comes to your corporate culture, do your customers and stakeholders share your perception? Too often, the answer is an emphatic “NO!”
I read an interesting blog post this week regarding American Airlines that I would like to share. And let me start out by saying I am an “American Guy” when it comes to flying. I fly American Airlines almost exclusively. Having said that . . . This posting really made me reflect on AA and realize a few things.
Shooting from the Hip — 2.10 (Customer Assembly Experience)
This week I feel like Willie Nelson — I am “On the Road Again.” Yesterday, I had one of the most memorable and rewarding experiences I’ve had with a new customer in a long time.