Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Classic Exhibits 2013 Annual State of the Company Letter

Classic Exhibits 2013 Annual State of the Company Letter

It’s that time of the year when Kevin Carty, VP of Classic Exhibits, reports on 2013 and offers his insights on 2014.

Highlights include:

Uptrend in Sales in 2013
More Custom Hybrid and Custom Fabrication
New Classic Exhibits Website (oh so close to launch)
Growth in Rentals
Retail / Corporate Environment Trends
New Product in 2014
Positive Outlook about 2014

Click Here or on the image below to download the full 3 page PDF.

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$349 iPad Telescoping Stand with Rolling Travel Case

$349 iPad Telescoping Stand with Rolling Travel Case

Spin. Twist. Bend. Swivel. Exercise? That’s so January 1.

Why buy the P90X or join a gym when the MOD-1365 Telescoping iPad Stand does it all. Turn a knob and spin. Make an adjustment and tilt to your heart’s content. Even do those squats with the adjustable telescoping feature. As a bonus (yes, there’s more!), you can take it with you. The MOD-1365 comes with a travel case with wheels. Best of all . . . It’s on sale at $349. Call today. Seriously. Call today.

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Shooting from the Hip — 4.10 (Traveling in Ohio)

Well, this week has been a whirlwind of travel and appointments with some fun scattered in. I did a whirlwind tour of Ohio this past week. From Michigan to Cincinnati (Jimmy Buffett Concert), North to Dayton, over to Columbus, then Cleveland, Akron and Canton. About 1300 total miles were driven.

‘s a Segue Hybrid Display?

ou may have noticed references to Segue over the past three or four months. So, what’s a Segue?

Segue is a new hybrid design line from Classic Exhibits. What makes Segue different from other lines, such as Perfect 10, Sacagawea, and Magellan, is that Segue incorporates Silicone Edge Graphics (SEG) and MODUL TSP aluminum extrusion profiles.

Word on the Street — May 10th thru May 14th

Distributor Sales or Direct Sales? Why Distributors Matter.

This has been a hot topic all week.

Not that it’s something Classic has contemplated. Much to the contrary. But for some reason, I was asked about this several times.

“Do you sell direct?” . . . “Hey, can I order directly from you?” . . . “Why don’t you sell direct?”

Word on the Street — May 3rd thru May 7th

What’s Your Corporate Culture?

When it comes to your corporate culture, do your customers and stakeholders share your perception? Too often, the answer is an emphatic “NO!”

I read an interesting blog post this week regarding American Airlines that I would like to share. And let me start out by saying I am an “American Guy” when it comes to flying. I fly American Airlines almost exclusively. Having said that . . . This posting really made me reflect on AA and realize a few things.

Word on the Street — April 26th thru April 30th

International Partners Visit

This week was busy both with orders and meetings. But I want to speak in particular about the meetings we held on Monday and Tuesday with our friends and partners from MODUL International.

Shooting from the Hip — 1.10

Starting this week, you will see a weekly blog posting from me, typically not more than a paragraph or two (or three). Look for it on Wednesday or Thursday.

Word on the Street — April 19th thru April 23rd

R & D: Seven (Not so Simple) Steps

Just writing “Seven Steps” makes it sound so simple, like it has a defined start and finish. But if you do much of it, you know it’s a living, breathing thing that never really rests. To stay ahead, you have to constantly be thinking of innovative and practical designs for your customers (See Design Monday this week for example).

Kit Changes to Sacagawea Portable Hybrid Displays

Effective Immediately:

You asked . . . and we responded.

Sacagawea Portable Hybrid Displays now include ALL tension fabric and direct print graphics in the kit price. There are updated kit and price list sheets in the Distributor Section of Classic’s website. We have also updated the checklist sheets to include the new PS Series designs.

Word on the Street — April 12th thru April 16th

“On the Road Again”!

I hope last week was a great one for you all! It certainly was for me. I was on the road visiting customers and partners. I also met with several “future” partners.

Here are some of the things I learned that continue to give me hope for the state of the trade show industry.

Polarized Artwork on an Inline Hybrid Display

One of the luxuries of working in the trade show business, particularly as a manufacturer, is seeing so many creative displays and graphics. Not a day goes by that we don’t witness something impressive. But there are those days when we see something truly spectacular.