Word on the Street — May 24th thru May 28th

Trade Show Blog

Why we participate in the TS2 Show

Word on the Street by Kevin Carty

Why Does Classic Exhibits Participate in TS2

As I traveled this week, I was asked this question several times. And not for any reason other than people were curious why we participate in TS2, when we already exhibit at EXHIBITOR, EDPA, and HCEA.

Well, there are several reasons . . . .

For starters, as some of you know, I am on the Exhibitor Appointed Committee (EAC) for the TS2 Show and have been for about four years. Classic has been a part of the show since 1994, and we continue to believe the show has value and that the concept should be supported not only by us but by the entire industry.

Over the past few years, the show has hit some speed bumps, but it is recovering. Personally, our experience has always been positive. I can say without any hesitation that TS2 has been a very successful show for us every year. One reason — we are a big fish in a small pond at TS2. For reasons that make very little sense to us, very few portable/modular/hybrid manufacturers exhibit, so we end up with the majority of those leads. That means less competition on the floor and better yet, virtually no competition when Classic distributors follow up on the leads. Fortunately, end-user attendance has been solid every year.

Secondly, more so than EXHIBITOR, TS2 is our opportunity to connect with many of the Custom Houses that represent Classic Exhibits and ClassicMODUL. Why TS2 more than at EXHIBITOR? Location. Historically, the show has been in DC, Philly, Chicago, and now Boston. Locations rich with Custom Builders that use Classic Exhibits for their smaller system needs as well as ClassicMODUL for their aluminum extrusion builds.

If you are considering attending, we have free passes to the show this year. Just click on this link to download an application. The pass gets you into the exhibit hall, the block party, and the mixer.

At TS2, we will have an exciting 20′ x 20′ that will show lots of large fabric graphics using the new TSP aluminum extrusion profiles that accept Silicone Edge Graphics (SEG). Its a really beautiful design in my opinion.

Lastly, let me say that as the TS2 EAC Committee Chair, I and the rest of the EAC members are working diligently with Show Management to restore the show to the position where it truly was “The Tradeshow for Tradeshows!”

I look forward to seeing you in Boston from July 13-15. If you would like one-on-one meetings with Mel White, Reid Sherwood, Jim Shelman, or me, please let us know soon. We are scheduling appointments, and available time slots tend to fill fast.

Hope you all have (had) a great Memorial Day weekend.

–Kevin Carty

https://twitter.com/kevin_carty
https://www.linkedin.com/pub/kevin-carty/3/800/32a


Filter by Category

Filter by Year

Recent Posts

Trade Show Sponsorship Ideas That Deliver Better Brand Visibility

For many companies, trade show sponsorships can elevate a brand’s visibility by creating touchpoints at the event and visibility beyond their physical exhibit footprint. In this article, we’ll discuss how trade show and event sponsorships can improve awareness, booth traffic, engagement, and lead generation.

Trade Show Logistics Checklist: Shipping, Storage, and Installation

When it comes to trade show logistics, ego and ignorance are expensive. Yes, you’ll learn from your mistakes over time, but you’ll waste considerable time and money along the way. An experienced exhibit partner can assist with design, production, packaging, and shipping.

How to Design a Trade Show Booth to Attract Attendees

Every trade show booth starts the same way: a room full of stakeholders with opinions. Someone loves a certain color. Someone wants the logo bigger. Someone saw a competitor’s booth last year and wants “something like that, but better.”

Why You Should Buy a High-Quality Banner Stand

Not everyone is looking for the lowest price. Some exhibitors want a high-quality banner stand that’s easy to use, reliable and built to last. BannerBug banner stands are made in the USA and backed by an unconditional lifetime warranty.

Trade Show Tips to the Beat of the 2010s

The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.

Symphony Portable Modular PERFECTION!

Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.

Trade Show Tips to the Beat of the 2000s

It’s exhilarating and tiring, and by the end of the trade show, you are ready to escape. Your own bed, your family, your car, your pets, your routine — everything you want is at home. But before you take off, be sure to wrap things up right. Check all the small things before heading out.

Trade Show Tips to the Beat of the 1990s

As a smart marketer, you attend as many trade shows as you can, all while managing the day-to-day operations of your business. Eventually, you may feel as if you’ve been everywhere. You may question if another one is worth it.