Word on the Street — May 24th thru May 28th

Trade Show Blog

Why we participate in the TS2 Show

Word on the Street by Kevin Carty

Why Does Classic Exhibits Participate in TS2

As I traveled this week, I was asked this question several times. And not for any reason other than people were curious why we participate in TS2, when we already exhibit at EXHIBITOR, EDPA, and HCEA.

Well, there are several reasons . . . .

For starters, as some of you know, I am on the Exhibitor Appointed Committee (EAC) for the TS2 Show and have been for about four years. Classic has been a part of the show since 1994, and we continue to believe the show has value and that the concept should be supported not only by us but by the entire industry.

Over the past few years, the show has hit some speed bumps, but it is recovering. Personally, our experience has always been positive. I can say without any hesitation that TS2 has been a very successful show for us every year. One reason — we are a big fish in a small pond at TS2. For reasons that make very little sense to us, very few portable/modular/hybrid manufacturers exhibit, so we end up with the majority of those leads. That means less competition on the floor and better yet, virtually no competition when Classic distributors follow up on the leads. Fortunately, end-user attendance has been solid every year.

Secondly, more so than EXHIBITOR, TS2 is our opportunity to connect with many of the Custom Houses that represent Classic Exhibits and ClassicMODUL. Why TS2 more than at EXHIBITOR? Location. Historically, the show has been in DC, Philly, Chicago, and now Boston. Locations rich with Custom Builders that use Classic Exhibits for their smaller system needs as well as ClassicMODUL for their aluminum extrusion builds.

If you are considering attending, we have free passes to the show this year. Just click on this link to download an application. The pass gets you into the exhibit hall, the block party, and the mixer.

At TS2, we will have an exciting 20′ x 20′ that will show lots of large fabric graphics using the new TSP aluminum extrusion profiles that accept Silicone Edge Graphics (SEG). Its a really beautiful design in my opinion.

Lastly, let me say that as the TS2 EAC Committee Chair, I and the rest of the EAC members are working diligently with Show Management to restore the show to the position where it truly was “The Tradeshow for Tradeshows!”

I look forward to seeing you in Boston from July 13-15. If you would like one-on-one meetings with Mel White, Reid Sherwood, Jim Shelman, or me, please let us know soon. We are scheduling appointments, and available time slots tend to fill fast.

Hope you all have (had) a great Memorial Day weekend.

–Kevin Carty

https://twitter.com/kevin_carty
https://www.linkedin.com/pub/kevin-carty/3/800/32a


Filter by Category

Filter by Year

Recent Posts

Symphony Portable Modular PERFECTION!

Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.

Six Reasons to Blog in 202X

With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. 

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

Trade Show Staffing: Assembling the Perfect Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.