Classic Exhibits Receives Patents on Perfect 10 Hybrid Display System
Classic Exhibits Inc., a designer and builder of portable, modular, and custom hybrid displays, has received two patents on the Perfect 10 Hybrid Display System. The Perfect 10 and Perfect 20 systems were introduced at EXHIBITOR 2008. Classic was awarded both a design patent and a utility patent from the United States Patent and Trademark Office. These patents cover, among other design and construction details, the Perfect 10’s unique reverse “S” shape and its modular, no-tools assembly. Additional patent applications are currently in process in the European Community.
Word on the Street — November 9th thru November 13th
Love thy Neighbor (Unless They Own a ’79 Chevette on Cinder Blocks)
Most neighborhood developments in America since the early ’90’s have covenants. These covenants specify what you can and can not do to your house, your lawn, and even whether you can park your land yacht in your driveway or paint your house bright pink. Why do neighborhoods impose these covenants? Basically, so you do not end up living next to neighbor with 4 ft. tall grass, plastic pink flamingos, and a ’79 Chevette on cinder blocks.
I propose that we consider similar guidelines for the trade show floor.
What Does a Distributor Want from a Manufacturer?
For the last 24 years, I have been employed by manufacturers selling primarily to distributors. Currently, I serve as the National Sales Manager for Classic Exhibits and ClassicMODUL. My job takes me on the road . . . a lot. Typically, I travel anywhere from 30-50 percent of the time, often leaving on a Sunday afternoon and not returning until Friday evening.
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Exhibit Renderings Rock . . . But Photos Rule!
The fastest growing segment in the trade show exhibit industry is portable hybrids. What are portable hybrids? Click on this link for an explanation, or simply click on the two photo gallery links below. These galleries show actual orders in Classic Exhibits Setup Area over the past six to nine months. It doesn’t include every portable hybrid ordered, nor does it show the other exhibit lines we manufacturer. If you are interested in seeing a more comprehensive photo gallery, we encourage you to visit P5D, our daily blog of photos (which goes back nearly four years). We think you’ll enjoy seeing how exhibit trends have changed from season-to-season and year-to-year.
Word on the Street — November 2nd thru November 6th
Great Marketing Or a Sign of Desperation?
I’ve seen a lot of promotions this week that left me wondering if the ads are brilliant marketing or a desperate attempt to pay creditors.
In any marketing campaign, you want to create an appealing offer that entices buyers to act, but your customers shouldn’t smell smoke — like there’s a fire sale in progress.
Sacagawea Portable Hybrid Display — 60 Day Guarantee
Effective September 1 through December 31, Classic Exhibits will offer an unconditional no questions asked 60 Day Return Guarantee on the NEW Sacagawea Portable Hybrid Display. Try it for 60 Days. If you don’t like it, you can return it to your Classic Distributor for a refund, minus graphics and shipping charges.
Word on the Street — October 26th thru October 30th
Variety is the Spice of Life
How many times have we heard that? For me, it is something I truly believe both in business and in my personal life.
Earlier today, I watched a great online seminar by Malcolm Gladwell who, as many of you know, is someone I admire greatly. In this video, Malcolm speaks about Howard Moskowitz, the man who revolutionized the way the food industry looks at and delivers its products to consumers. And I mean revolutionized!
Word on the Street — October 19th thru October 23rd
This week, I’d like to share an online article. The article struck a chord with me because it addresses “Value.” In nearly every face-to-face meeting I’ve had over the past 12-18 months with distributors, suppliers, and co-workers, they have asked me how I define and sell value in a market dominated by price.
When apples are being compared to apples, especially in a price-driven market, how do I, as a salesperson, differentiate myself from the competition?
“Is Our Industry Model Obsolete?” by Dan Cantor, President, EDPA
Our compliments to Dan Cantor, President, EDPA, on his recent and insightful article in the Global Insights Newsletter (Q3. 09): Is Our Industry Model Obsolete?
We highly recommend reading this article, especially in light of the challenges facing the exhibit industry over the past year. Business is improving, but it won’t ever be healthy unless we fix the underlying problems.
To quote Dan, “Our industry has a much bigger challenge: our business model is not globally competitive, and our industry will soon be in crisis as a result.”
There doesn’t appear to be a link on the EDPA website to the article, so we have included a link to a PDF version: Is Our Industry Model Obsolete?
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