Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Online Trade Shows — a.k.a. Being Left Out in the Virtual Cold!

Online Trade Shows — a.k.a. Being Left Out in the Virtual Cold!

Today my landlord walked into my office and handed me a brochure and asked if I’d ever seen anything like this before? As I looked at the brochure which described a virtual trade show called Expo 3.0 “The Receivables Trade Show,” sponsored by InsideARM.com. I’d heard about virtual trade shows and the general concept, but have never been curious enough to really research it to see what the lure was for such an edgy concept.

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15 Notable Exhibit Projects in 2009

15 Notable Exhibit Projects in 2009

We may be jumping the gun a bit, since it’s still early December, but we thought we’d review the Top 15 Notable Exhibit Projects in 2009. How do we define “notable?” To be honest, it’s a little arbitrary (actually it’s probably a lot arbitrary). After all, beauty is in the eye of the beholder. However, we relied on the following criteria to guide us as we made our selection:

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10 Notable Exhibit Rental Projects in 2009

10 Notable Exhibit Rental Projects in 2009

We have chosen ten rental exhibits to highlight for 2009. From a variety of exhibit sizes and configurations used in Canaccord’s corporate meeting in Las Vegas, to a 30’ x 40’ double deck for Griffin at Macworld, here’s a nice variety of rental projects offered by our Classic Exhibits distributor rental program this year.

The following, although listed numerically, are in no particular ranking.

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Word on the Street — December 14th thru December 18th

Word on the Street — December 14th thru December 18th

Cautiously Optimistic

Those of you who know me well know that I am often overly optimistic. My glass is rarely half full. Rather, I am the one whose glass is often overflowing from trying to get a gallon of 2% milk into a tumbler.

Every year at this time, we all get either a huge rush of speculative business, or we find ourselves calling the phone company “just to make sure” our lines are still working because the phones are not ringing.

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Word on the Street — December 28th thru January 1st

Word on the Street — December 7th thru December 11th

Planning for 2010

This past week was very busy at Classic, not only in sales and manufacturing where we saw a spike in orders, but also administratively as we devoted three full days to setting goals for 2010 and planning how to achieve them. Every year at this time, we review our successes and failures during current year and chart our sales, marketing, production, and personnel goals for the next full calendar year.

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‘s Manufacturing Process and Quality Standards

‘s Manufacturing Process and Quality Standards

Classic Exhibit’s production workflow is based on the lean manufacturing principles of process simplicity, cellular manufacturing, easily identifiable tripwires or control points, limited metrics, just-in-time material and process management, and ongoing team development. Defined individually on a more granular level, they form the basis of our collective process mindset to produce cost-effective products quickly while ensuring unsurpassed quality.

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Word on the Street — November 30th thru December 4th

Word on the Street — November 30th thru December 4th

EDPA 2009 Palm Springs

What can I say, other than “What a Week!”

I was in Palm Springs all week for the Annual EDPA Access Meeting. And a great week it was indeed! Very informative and thought provoking.

The general idea and motivation for the annual meeting is to bring trade show industry leaders together, lay down any competitive swords, and work together to better the industry. This year was exactly that.

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Word on the Street — November 30th thru December 4th

Word on the Street — November 23rd thru November 27th

Happy Thanksgiving!

During this season of thanks, I would like to express my appreciation and gratitude to the Classic Family, including our vendor partners, distributors, and Classic Exhibits employees.

To our vendor partners who help make Classic Exhibits thrive, thanks for all that you do. Those companies include Optima Graphics, Brumark Flooring, EcoSystems Sustainable Exhibits, Display Supply and Lighting, Elite XPO Cargo Systems, and Momentum Management. Your dedication to quality and service contributes to our continued success. Thank you!

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