Word on the Street — March 1st thru March 5th
Life is Like a Box of Chocolates!
But should your trade show exhibit buying experience be?
For starters, yes I did just watch Forrest Gump. And YES, i do think life is like that. Meaning, you never know what you’re gonna get in many situations.
Recent Changes to EDS — Caterpillar to Butterfly
If you spend anytime at all in Exhibit Design Search, whether on Classic’s site or on your own version of EDS, you’ve watched it change from a caterpillar to a butterfly over the past 30 days. Nearly every day, there have been small but important changes either to the functionality or to the User Interface.
Aero Portable Table Top Display — Setup Video
This creative animation by Mike Swartout, the Classic Design Director, shows how the Aero Table Top assembles. Every Aero Table Top assembles with push-button connectors, and the lightweight aluminum frames are then wrapped in tension fabric graphics.
httpv://www.youtube.com/watch?v=Iqx9lLP_3ck&fmt=18
Aero Table Top Displays are designed to be beautiful, adaptable, and recognizable, whether it’s for a trade show or special event. Choose from 13 imaginative designs such as the TF-404, TF-407, TF-411, and TF-414. Aero Displays are economical to own, simple to assemble, and easy to maintain.
Word on the Street — February 22nd thru February 26th
Sometimes Getting a Bloody Nose Can be a Good Thing
Not literally of course, but every now and then we overlook the obvious or we get too comfortable with the status quo. When it happens, it’s how a company or an individual reacts that defines who they are or where the future leads. At least you hope so.
That Annoying Plastic Screw is Gone
Let’s take a quick entertaining quiz:
Question: What’s the name of the part that holds the plex wings on Visionary Designs, Sacagawea, Magellan, and Perfect 10 displays?
Answer: A10.
Question: What do you dislike most about the A10?
Answer: The annoying plastic tension screw that requires a flathead screwdriver (or dime) to tighten.
Word on the Street — February 15th thru February 19th
Have you ever noticed that most companies fall into three camps when it comes to change?
* They never change.
* They make constant incremental changes (they tinker).
* They make big changes every year or two or three (the grand gesture), but generally stay pat until then.
Introducing the Sacagawea Portable Hybrid PS-Series
Classic Exhibits announces the new Sacagawea Portable Hybrid PS-Series, a design addition to the very popular Sacagawea Display line. The PS-Series designs split the backwall into two distinct tension fabric sections while adding both depth and curves to the overall appearance. And like the existing P and T-Series, the PS includes options such as monitor mounts, workstations, pedestals, brochure holders, and standoff signage.
The Basics of Business Entertaining and Building Friendships
There are really two primary reasons to entertain for business: to reward or thank customers for their existing business, or to attract new business from prospective customers. Ultimately, the goal is not all that complicated. We want to make new friends or to strengthen existing friendships. I know that selling is often seen as a cold and calculating transaction, but that’s not my style. The goal for me is create new friends and lasting friendships with our customers.
Word on the Street — February 8th thru February 12th
Road Warrior Stories
Many of us travel a lot for our jobs. And by a lot, I mean up to half the year. My wife tells anyone who will listen that I’m on the road four months a year. I don’t know if it’s quite that bad, but I do travel frequently, whether it’s just for a night or for a week visiting distributors in the Midwest, South, or East Coast.
Word on the Street — February 1st thru February 5th
The Best “Pre-Show Marketing” I Have Ever Seen
After 15 years in the trade show industry, I don’t consider myself an expert, but I am a pretty good judge of certain things — like pre-show marketing.
In late December and early January, I witnessed one of the very best ever. It was created and implemented by Griffin Technology, an aftermarket accessory provider for iPods, iPhones, Blackberrys, and the upcoming iPad. And it was implemented specifically to generate buzz and traffic for their booth at CES 2010.
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