Word on the Street — February 8th thru February 12th
Road Warrior Stories
Many of us travel a lot for our jobs. And by a lot, I mean up to half the year. My wife tells anyone who will listen that I’m on the road four months a year. I don’t know if it’s quite that bad, but I do travel frequently, whether it’s just for a night or for a week visiting distributors in the Midwest, South, or East Coast.
Word on the Street — February 1st thru February 5th
The Best “Pre-Show Marketing” I Have Ever Seen
After 15 years in the trade show industry, I don’t consider myself an expert, but I am a pretty good judge of certain things — like pre-show marketing.
In late December and early January, I witnessed one of the very best ever. It was created and implemented by Griffin Technology, an aftermarket accessory provider for iPods, iPhones, Blackberrys, and the upcoming iPad. And it was implemented specifically to generate buzz and traffic for their booth at CES 2010.
Classic Exhibits, ClassicMODUL, and EXHIBITOR2010
In case you were wondering, we will be in Las Vegas at EXHIBITOR2010 from March 15-17. You can find us at booth #929, a 20′ x 30′ island. Just head left once you enter the hall and look for the pinwheel hanging sign with the distinctive (and always attractive) Classic logo.
Word on the Street — January 25th thru January 29th
Presentation “Surprises”
Let’s face it . . . it has happened to all of us.
1. Your shipment of samples is lost by UPS or FedEx. Or, if they are packed with your luggage, your luggage arrives in Dallas but you are in Pittsburgh and on your way to Baltimore.
2. Your presentation files are corrupted.
3. You stop by just to “see how things are going.” It’s supposed to be a casual meeting with the “team” only to discover that the “team” is an audience of 30 people expecting a full-blown presentation. 1.
Word on the Street — January 18th thru January 22nd
Don’t Take Yourself Too Serious!
Those who know me, know that I don’t take myself too seriously. The same can be said about Classic Exhibits. Just look at our recent contest “Find Reid’s Head.” Clearly, we are laughing at ourselves while making a point about the Exhibit Design Search.
Annual State of the Company Letter from Kevin Carty
Thankfully, 2009 is in the rear view mirror. It was a rough but enlightening year.
How did Classic do in 2009? There’s both a short and a long answer.
Word on the Street — January 11th thru January 15th
A Lasting Impression
Ever leave a meeting or sales presentation and wonder if what you said “stuck”? Better yet, after giving a presentation have you ever discovered that your client went in another direction. Worse, the direction they chose was something you could have handled as well. Wonder why?
Aero Overhead Hanging Signs — Setup Animation Video
This one minute animation of the Aero Pinwheel shows how Aero Overhead Hanging Signs assemble. Every Aero Overhead Hanging Sign assembles with push-button connectors and the aluminum frames are wrapped in tension fabric graphics with zippers.
Word on the Street — January 4th thru January 8th
Effective Meetings
After leaving a meeting recently, I was asked by a friend, “How was your meeting?” Too which I responded, “Long, but good.” His response was, “A long meeting is never a good meeting.”
My Favorite Las Vegas Website — Cheapo Vegas!
With EXHIBITOR2010 just around the corner, I thought I’d pass along my favorite Las Vegas website. Let me rephrase that . . . my favorite family friendly Las Vegas website.
Be warned. It’s addictive. I would strongly advise you to not start reading this site while you’re at work, unless you’re the boss. Next thing you know, you missed lunch and it’s getting awfully close to dinner.
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