That Annoying Plastic Screw is Gone
Let’s take a quick entertaining quiz:
Question: What’s the name of the part that holds the plex wings on Visionary Designs, Sacagawea, Magellan, and Perfect 10 displays?
Answer: A10.
Question: What do you dislike most about the A10?
Answer: The annoying plastic tension screw that requires a flathead screwdriver (or dime) to tighten.
Word on the Street — February 15th thru February 19th
Have you ever noticed that most companies fall into three camps when it comes to change?
* They never change.
* They make constant incremental changes (they tinker).
* They make big changes every year or two or three (the grand gesture), but generally stay pat until then.
Introducing the Sacagawea Portable Hybrid PS-Series
Classic Exhibits announces the new Sacagawea Portable Hybrid PS-Series, a design addition to the very popular Sacagawea Display line. The PS-Series designs split the backwall into two distinct tension fabric sections while adding both depth and curves to the overall appearance. And like the existing P and T-Series, the PS includes options such as monitor mounts, workstations, pedestals, brochure holders, and standoff signage.
The Basics of Business Entertaining and Building Friendships
There are really two primary reasons to entertain for business: to reward or thank customers for their existing business, or to attract new business from prospective customers. Ultimately, the goal is not all that complicated. We want to make new friends or to strengthen existing friendships. I know that selling is often seen as a cold and calculating transaction, but that’s not my style. The goal for me is create new friends and lasting friendships with our customers.
Word on the Street — February 8th thru February 12th
Road Warrior Stories
Many of us travel a lot for our jobs. And by a lot, I mean up to half the year. My wife tells anyone who will listen that I’m on the road four months a year. I don’t know if it’s quite that bad, but I do travel frequently, whether it’s just for a night or for a week visiting distributors in the Midwest, South, or East Coast.
Word on the Street — February 1st thru February 5th
The Best “Pre-Show Marketing” I Have Ever Seen
After 15 years in the trade show industry, I don’t consider myself an expert, but I am a pretty good judge of certain things — like pre-show marketing.
In late December and early January, I witnessed one of the very best ever. It was created and implemented by Griffin Technology, an aftermarket accessory provider for iPods, iPhones, Blackberrys, and the upcoming iPad. And it was implemented specifically to generate buzz and traffic for their booth at CES 2010.
Classic Exhibits, ClassicMODUL, and EXHIBITOR2010
In case you were wondering, we will be in Las Vegas at EXHIBITOR2010 from March 15-17. You can find us at booth #929, a 20′ x 30′ island. Just head left once you enter the hall and look for the pinwheel hanging sign with the distinctive (and always attractive) Classic logo.
Word on the Street — January 25th thru January 29th
Presentation “Surprises”
Let’s face it . . . it has happened to all of us.
1. Your shipment of samples is lost by UPS or FedEx. Or, if they are packed with your luggage, your luggage arrives in Dallas but you are in Pittsburgh and on your way to Baltimore.
2. Your presentation files are corrupted.
3. You stop by just to “see how things are going.” It’s supposed to be a casual meeting with the “team” only to discover that the “team” is an audience of 30 people expecting a full-blown presentation. 1.
Word on the Street — January 18th thru January 22nd
Don’t Take Yourself Too Serious!
Those who know me, know that I don’t take myself too seriously. The same can be said about Classic Exhibits. Just look at our recent contest “Find Reid’s Head.” Clearly, we are laughing at ourselves while making a point about the Exhibit Design Search.
Annual State of the Company Letter from Kevin Carty
Thankfully, 2009 is in the rear view mirror. It was a rough but enlightening year.
How did Classic do in 2009? There’s both a short and a long answer.
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