Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

‘s a Segue Hybrid Display?

‘s a Segue Hybrid Display?

ou may have noticed references to Segue over the past three or four months. So, what’s a Segue?

Segue is a new hybrid design line from Classic Exhibits. What makes Segue different from other lines, such as Perfect 10, Sacagawea, and Magellan, is that Segue incorporates Silicone Edge Graphics (SEG) and MODUL TSP aluminum extrusion profiles.

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Word on the Street — May 10th thru May 14th

Word on the Street — May 10th thru May 14th

Distributor Sales or Direct Sales? Why Distributors Matter.

This has been a hot topic all week.

Not that it’s something Classic has contemplated. Much to the contrary. But for some reason, I was asked about this several times.

“Do you sell direct?” . . . “Hey, can I order directly from you?” . . . “Why don’t you sell direct?”

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Word on the Street — May 10th thru May 14th

Word on the Street — May 3rd thru May 7th

What’s Your Corporate Culture?

When it comes to your corporate culture, do your customers and stakeholders share your perception? Too often, the answer is an emphatic “NO!”

I read an interesting blog post this week regarding American Airlines that I would like to share. And let me start out by saying I am an “American Guy” when it comes to flying. I fly American Airlines almost exclusively. Having said that . . . This posting really made me reflect on AA and realize a few things.

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