Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Word on the Street — May 10th thru May 14th

Word on the Street — May 10th thru May 14th

Distributor Sales or Direct Sales? Why Distributors Matter.

This has been a hot topic all week.

Not that it’s something Classic has contemplated. Much to the contrary. But for some reason, I was asked about this several times.

“Do you sell direct?” . . . “Hey, can I order directly from you?” . . . “Why don’t you sell direct?”

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Word on the Street — May 10th thru May 14th

Word on the Street — May 3rd thru May 7th

What’s Your Corporate Culture?

When it comes to your corporate culture, do your customers and stakeholders share your perception? Too often, the answer is an emphatic “NO!”

I read an interesting blog post this week regarding American Airlines that I would like to share. And let me start out by saying I am an “American Guy” when it comes to flying. I fly American Airlines almost exclusively. Having said that . . . This posting really made me reflect on AA and realize a few things.

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Word on the Street — May 10th thru May 14th

Word on the Street — April 19th thru April 23rd

R & D: Seven (Not so Simple) Steps

Just writing “Seven Steps” makes it sound so simple, like it has a defined start and finish. But if you do much of it, you know it’s a living, breathing thing that never really rests. To stay ahead, you have to constantly be thinking of innovative and practical designs for your customers (See Design Monday this week for example).

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Kit Changes to Sacagawea Portable Hybrid Displays

Kit Changes to Sacagawea Portable Hybrid Displays

Effective Immediately:

You asked . . . and we responded.

Sacagawea Portable Hybrid Displays now include ALL tension fabric and direct print graphics in the kit price. There are updated kit and price list sheets in the Distributor Section of Classic’s website. We have also updated the checklist sheets to include the new PS Series designs.

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