Bye Bye Pop Ups? Hello Hybrids!
Distributor Open House
I attended a Distributor Open House recently, where the distributor invited customers to see the latest trends in trade show marketing (ExhibiTrends 2011). Over 20 exhibit-related companies participated, ranging from portable manufacturers to lead generating companies, and from flooring suppliers to graphic providers. The event was well-organized and extremely successful. About 300 current and potential customers walked the event.
Jeopardy Questions — Test Your Knowledge of Classic Exhibits
Several weeks ago, a Classic Distributor asked me to create Jeopardy questions for his weekly sales meeting. He planned to test his Account Executive and Project Managers on their knowledge of Classic products and services. Since I enjoyed writing the answers/questions, I thought I’d put you to the test as well.
Below are all the answers and then the corresponding questions. So grab your buzzer and discover how well you know Classic?
Word on the Street — February 21st thru February 25th
Avoiding Arrogance
“Avoiding Arrogance” is an insightful blog entry by Tom Cox that appeared in Oregon Business last week. It reminds us of things NOT to do or to assume as we interact with colleagues and customers on projects. Below is the blog entry.
Word on the Street — February 14th thru February 18th
First Timer’s Experience
This past week had a running theme — First Timer’s. That is, people who were either attending and/or coordinating their first trade show, or in one case, preparing for their first retail installation. You know what this is like. It’s draining, exhilarating, and frustrating –usually at the same time.
Looking for a Deal is Easy . . .
Well, after last week’s sales calls, I decided that all anybody wants to talk about anymore is price. The price of EVERYTHING. Not just trade show exhibits, but everyone is looking for a deal. Looking for a deal is easy, because there is always someone or something cheaper. That doesn’t necessarily mean that it is equal, just cheaper.
Customer Appreciation Reception at EXHIBITOR
Join us for a a Customer Appreciation Reception on Tuesday March 29 at the Eye Candy Lounge. The reception is sponsored by Classic Exhibits Inc., Display Supply and Lighting and Optima Graphics. To receive a complementary drink ticket, visit the Classic Exhibits (#1455), DS&L (#1361), or Optima Graphics (#1721) on the EXHIBITOR Show floor on either Monday or Tuesday. There are a limited number of tickets available — so don’t dawdle my friend. Your odds worsen with each passing hour.
Our 2011 EXHIBITOR Show Invitation
Attend EXHIBITOR 2011 for FREE as a Guest of Classic Exhibits Inc.
Simply click the link below. You will be taken to a registration form. Once you complete the form, the final price will be zero, gratis, zippo, nada.
For this most generous gift, we ask one favor. Visit us at booth #1455, a 20 x 30 island exhibit where we’ll showcase the latest products and rentals from Classic Exhibits Inc. and Eco-systems Sustainable Exhibits.
https://preview.tinyurl.com/48ct6a3
Rental Exhibits Aren’t What They Used to Be. THANK GOODNESS!
We’ve Come a Long Way in the Exhibit Rental Business
Not so long ago, the choices were limited to pop ups, panel displays, and bent and dirty aluminum extrusion from the show contractor. You could spot a rental booth from clear across the show hall. All that has changed . . . Thank goodness! More often than not, you couldn’t spot a rental if you were staring at it on the show floor. Rental exhibits are no longer cookie-cutter, off-the-shelf kits. Most manufacturers welcome modifying and customizing existing rental kits or creating new designs. They’re individually designed just like purchased exhibits.
Word on the Street — January 31st thru February 4th
When a Company Gets “Too BIG”!
Please indulge me for few minutes. I really need to rant about a project from last week.
Now, I have no intention of naming names. However, I think this story has merit for being told, if for no other reason than to highlight what I hope Classic Exhibits never becomes, i.e., a company “Too BIG.”
‘s Counting?!)
When we launched Design Monday on April 18, 2005, our objective was simple (and perhaps a little naive): to transform the image of Classic Exhibits from a medium-sized systems manufacturer to a leader in innovative portable, modular, and hybrid displays. At the time, we were designing and building some of the industry’s most creative trade show solutions. However, as we joke about it now, the industry perception of Classic Exhibits was “five guys in a garage making folding panel and pop up displays.” We hadn’t been that company for many years, but we had done a lousy job of marketing our new designs and communicating the changes at Classic Exhibits.
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