Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

ClassicMODUL Opens Southeast USA Extrusion Facility

ClassicMODUL Opens Southeast USA Extrusion Facility

ClassicMODUL, a designer and manufacturer of aluminum extrusions and accessories, announces the opening of a Southeast USA facility.

The Birmingham, AL manufacturing and warehouse facility will stock select aluminum extrusion profiles for exhibit houses, retail designers, and museum display builders. The Birmingham facility along with the current Cheshire, CT facility serve as regional distribution hubs for MODUL aluminum extrusions.

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Word on the Street — March 21st thru March 25th

Word on the Street — March 14th thru March 18th

It’s Showtime! EXHIBITOR SHOW 2011.

It is that time of year . . . and if you have been “peeking” at Peek-a-Booth, you probably already know what a creative and exciting display we have in store for the show. It’s a “Home” (of sorts) where you can relax and learn about all the great things happening at Classic Exhibits, Exhibits Northwest, Eco-systems Sustainable, and ClassicMODUL.

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The EDPA Portable Modular Summit

The EDPA Portable Modular Summit

he EDPA Portable/Modular Summit will return to Exhibitor this year after a 2010 hiatus.

This session will meet on Wednesday, March 30th from 9:30 am to 10:30 am in Tropics A-B of the Mandalay Bay North Convention Center (look for the NORTH Convention Center sign on the right side of the main entrance hallway, just past the Starbucks).

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Bye Bye Pop Ups? Hello Hybrids!

Bye Bye Pop Ups? Hello Hybrids!

Distributor Open House

I attended a Distributor Open House recently, where the distributor invited customers to see the latest trends in trade show marketing (ExhibiTrends 2011). Over 20 exhibit-related companies participated, ranging from portable manufacturers to lead generating companies, and from flooring suppliers to graphic providers. The event was well-organized and extremely successful. About 300 current and potential customers walked the event.

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Jeopardy Questions — Test Your Knowledge of Classic Exhibits

Jeopardy Questions — Test Your Knowledge of Classic Exhibits

Several weeks ago, a Classic Distributor asked me to create Jeopardy questions for his weekly sales meeting. He planned to test his Account Executive and Project Managers on their knowledge of Classic products and services. Since I enjoyed writing the answers/questions, I thought I’d put you to the test as well.

Below are all the answers and then the corresponding questions. So grab your buzzer and discover how well you know Classic?

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Looking for a Deal is Easy . . .

Looking for a Deal is Easy . . .

Well, after last week’s sales calls, I decided that all anybody wants to talk about anymore is price. The price of EVERYTHING. Not just trade show exhibits, but everyone is looking for a deal. Looking for a deal is easy, because there is always someone or something cheaper. That doesn’t necessarily mean that it is equal, just cheaper.

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Customer Appreciation Reception at EXHIBITOR

Customer Appreciation Reception at EXHIBITOR

Join us for a a Customer Appreciation Reception on Tuesday March 29 at the Eye Candy Lounge. The reception is sponsored by Classic Exhibits Inc., Display Supply and Lighting and Optima Graphics. To receive a complementary drink ticket, visit the Classic Exhibits (#1455), DS&L (#1361), or Optima Graphics (#1721) on the EXHIBITOR Show floor on either Monday or Tuesday. There are a limited number of tickets available — so don’t dawdle my friend. Your odds worsen with each passing hour.

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