Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Fourth of July 2011 Schedule

Fourth of July 2011 Schedule

Classic Exhibits, ClassicMODUL, and Exhibits NW will be closed on Monday, July 4th.

We’ll be back on Tuesday, assuming the rare sunny weather in the Northwest hasn’t adversely affected us. For some, just seeing the rare fireball in sky is enough to create a dangerous shopping frenzy for tomato plants at local nurseries.

Plus, we get a little dizzy and confused from too much vitamin D.
Wishing you a Safe and Happy Fourth of July Weekend!

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Excellent Interview in Event Design Magazine

Excellent Interview in Event Design Magazine

I don’t know how many of you receive Event Design Magazine (www.eventdesignmag.com), but there is an excellent interview with Sue Huff, Director of Global Conventions for Medtronic, in the June/July 2011 issue, Best Practices column.

Normally, I’d simply link to the article, but it’s not on the Event Design website yet. Instead, I’ll encourage you to read the interview if you have the print copy (pg. 16-17), and for those who do not have the issue, I’ve retyped several of her responses below. If I get in trouble with the folks from Event Design, . . . well I’m sure they’ll let me know.

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Patient Recovery: Word on the Street — June 20th thru June 24th

Patient Recovery: Word on the Street — June 20th thru June 24th

On Getting Healthy

As we slowly climb out of the recession, the industry as a whole has bounced back. Albeit slowly. From the manufacturing side, we have witnessed budgets increase and align with the design hopes of end users. All good things.

But as many of you would agree, not unlike the economy at large, the slow moderate recovery . . . healthy growth as it has been called . . . is a key component to actual recovery. Let me draw a personal comparison if you don’t mind.

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Urban Exhibitionary

Urban Exhibitionary

Beginning in mid-July, Classic Exhibits and ClassicMODUL will run a series of banner ads in the ExhibitorOnline weekly e-broadcast. Most of you receive this email every Thursday or Friday from EXHIBITOR Magazine.

We’ll showcase a new banner ad each week (for 18 weeks). We decided to mimic the Urban Dictionary, but with exhibit industry terms and definitions. We call it the Urban Exhibitionary. To prime the pump, we reached out to some industry friends for ideas, and some of their clever definitions are listed below, but this is merely the first step to creating a comprehensive exhibit dictionary. We want your witty ideas and would love to use the best ones in the ads.

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Patient Recovery: Word on the Street — June 20th thru June 24th

Islands and Summer Just Go Together: Word on the Street — June 13th thru June 17th

Five Weeks of New Island Designs

It is officially summer next week . . . although in the Pacific Northwest you would be hard pressed to know that. Until a week ago, we’ve rarely approached highs of 70 all spring. But today, as I write this, it’s 75 degrees with no clouds in the sky. About time!

As the title of the blog suggests, summer is when we dream of a tropical island vacation. While I can’t offer you that, I can announce the release of a five new Island Designs. Beginning this week and over the next five weeks in Design Monday, we’ll showcase five fresh and exciting Island kits.

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Eco-systems Sustainable Exhibits:  Milestones and Timeline

Eco-systems Sustainable Exhibits: Milestones and Timeline

Milestones and Timeline

Eco-systems Sustainable Displays In just over four years, Eco-Systems has become the leader of innovative and sustainable exhibit products and practices. Eco-Systems offers customers high-quality “green” display options — from table tops to islands — through a network of over 90 certified distributors in North America.

The timeline below highlights many of the important events that have shaped Eco-Systems over the last few years, including the development of many eco-friendly materials and product lines.

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Patient Recovery: Word on the Street — June 20th thru June 24th

‘s Reminisce: Word on the Street — June 6th thru June 10th

This past Friday, I found myself thinking a lot about the past. During the day, I did an internal training session on the Intro Folding Fabric Panel System for our Project Management team. And then later that evening, I attended a graduation party for a family friend’s son who just finished high school.

Both really got me thinking about how time flies and all that has happened over the years in my personal life as well as in my business life.

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Trade Show Exhibit Trends — Reid Sherwood Interview

Recently, Reid Sherwood, the National Sales Manager for Classic Exhibits and ClassicMODUL, spent an afternoon with Jeff Abramson at Max Your Image. Jeff, who is very proficient with video editing and blogging, interviewed Reid about exhibit display trends and the state of the trade show industry. It's a terrific conversation. MaxYourImage: New Display Ideas from Reid Sherwood --Mel White...

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Trade Show Bullies

Trade Show Bullies

While on a business trip this week, I bought Inc. Magazine (June 2011) to read on the plane. Oddly enough, on page 35 there was an article, a column actually by Norm Brodsky, about the trade show industry. I thought I’d share, although it doesn’t cast a flattering light on our business. Here’s the first paragraph as a preview . . .

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