EXHIBITOR opens on Sunday March 17 with sessions and meetings. Then the show floor opens Monday morning at 11:30 am.
We have been onsite since Friday morning setting up the Classic Exhibits Inc. booth (#1637).
As I write this, we are 10 days from the opening of our industry’s premiere event — EXHIBITOR2013. But every year I get frustrated by two problems that inevitably happen at EXHIBITOR, as well as other trade shows. And while I won’t say these problems are epidemic, I will say they are very real problems that should be addressed.
I promise I’m not being snarky, but I am confused by some of “pre-show” marketing from our competitors heading into EXHIBITOR2013.
There are two common paths to exhibit sales from a manufacturer’s perspective: direct to the end-user or through a professional network of independent distributors.
I have referenced Seth Godin before, but bear with me one more time because last week one of his posts struck me as relevant to our community.
Let me explain my relationship with Seth. When I wake up each morning at 5 am, the first thing I do is read two emails.
With each New Year, there comes a rush of business for the upcoming spring shows, and this year has been no different. Except, for the number of Island Exhibits we are quoting and ultimately building. So far this year, we have had several islands ship every single week.
Mel and I often speak to new employees regarding their first impression — be it on the phone or in person. Sadly for some, the first impression is their “best,” and it’s all downhill from there. But for others, that first impression is meaningful, and every interaction, every contact thereafter continues to reinforce that positive connection.