Starting in 2000, my primary job has been to travel around the country to meet with potential customers or to work with existing customers. For eight years, I worked for Optima Graphics and for the past year and a half, I have worked for Classic Exhibits/ClassicMODUL. Generally, I would leave either on a Sunday evening or early Monday morning, fly to a city, and visit customers within the area (or within an hour or two of the city). I always tried to schedule a mid-afternoon flight home on Friday so I was home by Friday evening and the weekend. Ten years later (almost), I am a true road warrior and feel qualified to share the keys to a successful business trip.
You have worked hard to design the perfect exhibit and the most effective marketing materials, but your performance in the booth—how your staff greets and assists attendees—will determine whether your show is a success. Booth etiquette refers to the conduct, presentation, and performance of your booth staff. The following are commonsense booth etiquette tips.
Times like this call for an abundance of common sense. This is the opportune time to get to know your customers better and to build relationships. Why now? Because business is slow all over America. Use this time to get in the car and go visit your customers with mid-morning bagels or mid-afternoon ice cream snacks.
