Occasionally, we all need a not-so-gentle kick in the pants about Marketing. Kevin Renner, in an article appearing in the Portland Business Journal, reminds us that marketing is more than brochures, trade shows, and data sheets. Marketing with a capital “M” must be infused in the totality of the organization. Even something as simple as the company parking lot can make or break a deal.
As a dedicated reader of the Trade Show Tales Blog, you deserve something extra. No, not money, at least not this month, but we are announcing a new feature on the Classic Exhibits website called Peek-a-Booth. An e-broadcast announcement will be sent in a few days, but as a “Preferred Reader” you deserve a sneak peek (pun intended).
If you spend anytime at all in Exhibit Design Search, whether on Classic’s site or on your own version of EDS, you’ve watched it change from a caterpillar to a butterfly over the past 30 days. Nearly every day, there have been small but important changes either to the functionality or to the User Interface.
Question: What’s the name of the part that holds the plex wings on Visionary Designs, Sacagawea, Magellan, and Perfect 10 displays?
Answer: A10.
Question: What do you dislike most about the A10?
Answer: The annoying plastic tension screw that requires a flathead screwdriver (or dime) to tighten.
With EXHIBITOR2010 just around the corner, I thought I’d pass along my favorite Las Vegas website. Let me rephrase that . . . my favorite family friendly Las Vegas website.
Be warned. It’s addictive. I would strongly advise you to not start reading this site while you’re at work, unless you’re the boss. Next thing you know, you missed lunch and it’s getting awfully close to dinner.
We may be jumping the gun a bit, since it’s still early December, but we thought we’d review the Top 15 Notable Exhibit Projects in 2009. How do we define “notable?” To be honest, it’s a little arbitrary (actually it’s probably a lot arbitrary). After all, beauty is in the eye of the beholder. However, we relied on the following criteria to guide us as we made our selection:
