How to Win a Gold Medal at Your Next Trade Show

How to Win a Gold Medal at Your Next Trade Show

The Sochi Winter Olympics is just around the corner. We love watching the competition — who wins, who loses, and the inspiring stories about athletes who participate but do not win a gold, silver, or bronze medal. Athletes want to win, even if they know it’s a long shot, so they plan, prepare, and train for a chance to stand on the podium. No one prepares for the Olympics just to win a participation trophy.

Trade shows are no different. For anyone new to trade show marketing, here’s a tip no one’s ever going to share with you. You can waste A TON of MONEY participating in trade shows if you don’t know what you are doing.

From “8 Core Beliefs of Extraordinary Bosses”

From “8 Core Beliefs of Extraordinary Bosses”

I thought I’d share a great article in www.inc.com. in case you didn’t see it. Be sure to read the comments for differing opinions. Steve Jobs? — an extraordinary boss or just “a bully with a vision”?

According to Geoffrey James in Inc.com, “The best managers have a fundamentally different understanding of workplace, company, and team dynamics.”

Excellent Posts on www.tradeshowguyblog.com

Excellent Posts on www.tradeshowguyblog.com

Social Media and Trade Show Marketing

Our friend Tim Patterson at www.tradeshowguyblog.com continues to amaze me. If you are fascinated about the intersection of Social Media and Trade Show Marketing, there’s no better source than his site. Here are some recent posts including one where he reviews his work with Classic Exhibits and EXHIBITOR.

Something for (Almost) Nothing — FREE Pop Up Panels

Something for (Almost) Nothing — FREE Pop Up Panels

For Classic Distributors Only

Typically, we wouldn’t post this information in a blog, but this is our way of rewarding our loyal blog and LinkedIn followers. We have an inventory of Quadro S and Quadro EO Pop Up fabric panels in discontinued fabrics. We have been holding onto them, just in case a customer needed them, but now it’s time to do a Spring Cleaning.

The following fabric panels, complete with magnet and hanger and kicker strips, are FREE. First come. First serve (within limits). Simply email me at the address below. You’ll have to pay for packaging ($35 wholesale per box) and shipping, but there’s no other obligation. We’ve even eliminated all the fun of haggling, unless you count the packaging fee (which is non-negotiable). Perfect for the kindergartener who needs a durable sleeping mat. 😉