Over the years, I’ve learned a humbling lesson. There’s safety in numbers when it comes to 10 ft. inline trade show displays. Most exhibitors choose the predictable over the bold, the safe over the dramatic. And while I understand, I also don’t understand. Yes, budget is a factor. Fear too. No one wants to make the wrong decision when purchasing a display.
Late last week, Eco-Systems took another big step — redesigning their website. For those who have gone through that ordeal, you know how arduous it can at every stage. There are no easy tasks when it comes to website redesign, organization, graphics, and coding.
Charlie Shivel, a project manager in the Customer Service Department, discusses a custom Visionary Designs table top display. This table top was designed by Trina Broten, a Classic Exhibits Designer, to fulfill the specific marketing requirements of a distributor’s client. Charlie does a terrific job of keeping it short, sweet, informal, and informative. Well done Charlie.
Twice a year, we conduct an Exhibit Design Search webinar. The title always changes, but it’s always a Tips, Tricks and Techniques session on how to use EDS more effectively. Typically, I don’t record it because, well, I forget. I’d love to give you a better excuse, but I can’t. This time I remembered.
The 2014 Red Diamond Congress (RDC), the third annual meeting of the Exhibit & Event Marketers Association, takes place July 28 – 31, 2014 at the Oak Brook Hills Resort in Oak Brook, Illinois. The RDC brings together all of the major players from the exhibit marketing industry to engage in thought leadership, best practice exchanges, and education aligned with business and marketing metrics and strategy.
