Recently, a distributor asked me about the capabilities of X, a trade show display supplier in our industry. We talked about X, which led to a conversation about A, D, and G. I realized after our call that the industry has shifted. The categories or labels we’ve always used to define exhibit suppliers/builders are no longer accurate.
It’s time to buy a trade show display. Unlike lawn mowers, cameras, or smartphones, there’s no Consumer Reports and your experience is limited. So, you do your research on the web, and if you are smart, you consult with a trade show exhibit professional. You ask the right questions about design, assembly, and how much it weighs. You even ask to see the warranty.
However, there are questions you won’t ask. How do I know? Because no exhibit manager has ever asked me these questions… and they should.
When is an exhibit custom? Now more than ever, it seems the term “custom” is fluid. Is it based on materials, project dollar size, or who builds it? Is it an original design, not one based on prior concepts? Or does it matter as long as your client views it as custom?
Hold onto your dentures Grandma, we just made the Perfect 10 — More Perfect! The Perfect 10 and Perfect 20 feature the exclusive 100-Day Return Guarantee. If for any reason your client doesn’t like the Perfect 10 within the first 100 days, they can return it for a refund, minus graphics and shipping.
Wait… There’s MORE! ALL Perfect 10 Portable Hybrid Displays are ON SALE through November 27. Every. Single. One. There’s never been a portable display like the P10. No tools. Distinctive shape. Options galore. Download the literature below or in the Perfect 10 gallery in Exhibit Design Search.
I’m a sucker for a clever, creative, well-designed Infographic. It reminds me of my childhood browsing through over-sized books about history, science, or sports where the graphics engage and educate.
I don’t have the patience or the talent to create infographics so when I find one that hits a bulls-eye about trade show marketing, I feel compelled to share. This week, I hit the jackpot and discovered three, all created by Megan Lemmons at Mostre Design/Advent Exhibits. My thanks to Megan for sharing with the Classic Exhibits Network.
Sales are funny that way. We are so conditioned by “sales success” that we tend to ignore “sales failure.” So we congratulate ourselves on what we did right to land the order. Not on what we did wrong that kept us from getting it. It’s easier to create excuses. To blame the situation or a person.