Up until now, Classic Exhibits has bet heavily on the iPad tablet. You could say we’ve doubled down a few times. And, we’d be lying if we told you that it hasn’t been successful. It’s been crazy (the loading dock is overflowing with orders) successful.
As we continue to grow and fine-tune manufacturing, we recognized the need to fine-tune our Customer Service/Project Management Department as well. Growth presents challenges, and anyone who has experienced rapid sales growth knows, you can wait and react or you can plan and perform.
Pointing your finger is almost a rite of passage in sales. It’s always the “other guy” who has a limited set of tools or your competitor who doesn’t listen to the client. Unlike the “other guy,” you would never guide your client toward a product or solution that “just so happens” to fit your product assortment.
The EDPA RFP Certification program seeks to verify that certain items are in existence, that industry standards and best practices are met and adhered to, based on various benchmarks. Research conducted in 2012 with the assistance of Exhibit Surveys to Corporate Exhibitors proved there “was unanimous enthusiasm for the concept of an EDPA ‘Good Housekeeping Seal’ that would prescreen exhibit house vendors on the basis of business integrity and operational practices and capabilities.
So, forgive me if you’ve seen this video after Seth Godin posted it. It quickly went viral. But, it’s just too good not to share in my weekly WOTS.
Have you ever been in this meeting before? And if you have, should I ask, “Have you ever been any of the ‘non-engineers’ depicted in this video?”
I have long admired the folks in Cupertino for their innovative thoughts, ideas, product aesthetics, design intuitiveness, etc. Apple is a model in many ways of how marketing and product development should be.
Well . . . even the shiniest Apples sometimes have a worm in them, or best said, sometimes they are picked a little too early. This apple is a little sour once you take that second or third bite.