What the Heck are Hybrid Exhibits (and why is everyone talking about them)?

What the Heck are Hybrid Exhibits (and why is everyone talking about them)?

Perhaps no term is more hyped and less understood in the exhibit industry than “hybrid.” Nearly every exhibit manufacturer and custom builder refers to their latest designs as portable hybrids, modular, hybrids, or even custom hybrids. Why the emphasis on this term? The answer is simple: Value. More than ever, exhibitors are demanding displays that do everything – assemble quickly, look custom, ship light, and reconfigure. Just a few years ago that would have been impossible, but not any more.

Magellan Miracle Portable Hybrid Display — Setup Animation Video (Very, Very Cool!)

Expect less, much less from the Magellan Miracle Trade Show Display. The Magellan Miracle weighs less, costs less, and assembles in less time than other portable exhibit displays. Constructed with durable and lightweight MODUL aluminum extrusion and tension fabric graphics, the Miracle offers upscale hybrid design at a fraction of the cost of typical custom modular displays.