Recent “Sharpen Your Skills” Webinar Recordings

Trade Show Blog

You Don’t Need No Stinkin’ Hand Sanitizer

Cindi Cody of Xzibits, Inc. and Leanne Roberts of Wanderlust Marketing take us on a fun and informative tour of new promotional products. They share advice on what’s available and what’s appropriate for the COVID environment. It’s not just hand sanitizer and masks. There are a lot more options.

For more information, contact Cindi at https://xzibits.com/ and Leanne at https://www.wanderlustmktg.com/.

Display Supply and Lighting | Design Time

In this interactive webinar, Rob Cohen discusses the newest products from DS&L and how they are being used by clients. You’ll discover how lighting can impact designs ranging from trade shows to TV studios and from corporate environments to architectural projects.

See the WOW that can help your customers stand out from the crowd and achieve their goals. For more information, see https://www.dslgroup.com/.

CORT | Top Event Design Trends in a New World

Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events, reviews the top trends in event design for 2020 and how they will be influenced by the new realities of the trade shows, meetings, and events world in a post-COVID environment.

He discusses how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again.

See https://www.cortevents.com for more information.

Ask Emilie Barta | Practical, No Nonsense Advice about Virtual Events

Do you have questions about virtual and hybrid events? Of course you do! In this informal Q&A, virtual event expert, Emilie Barta, answers your questions with practical, no-nonsense advice on the pros and cons of virtual events. Just because your in-person event was cancelled, doesn’t mean you should replicate it online.

See https://www.emiliebarta.com for more information.

Don’t Get Tripped Up! | Trade Show and Event Flooring Trends from Brumark

Are you thinking outside the box when it comes to flooring solutions? There are so many customizable flooring solutions that it’s never been easier to make your space a creative destination for attendees. In this video, Brumark shows you how to use multiple stock products or printable materials to create unique, lightweight designs in a wide variety of colors.

Presented by Stephanie Cochran, Alec Pierson, and Blaize Wheaton. For more information about Brumark, see https://www.brumark.com.

The Three Biggest Secrets to Communicating with Marketing

In this recorded webinar, Lisa Apolinski from 3 Dog Write discusses “The Three Biggest Secrets to Communicating with Marketing (Even with Economic Uncertainty).” With the current economic crisis, effective communication with marketing is more important than ever.

This communication can either be as a strategic partner to discuss how to proceed with upcoming or rescheduled shows, or an informational communication letting you know what has been decided.

Recent Posts

Becoming Bigfoot at EXHIBITORLIVE

“Would you ever consider dressing up as Bigfoot on the show floor to help promote our Believe theme?” Are you kidding me? Did you even have the slightest sense of who you are speaking with? Do you think there is even the slightest chance I might say no? Come on! Dressing up as Bigfoot and walking the show floor for my last show? YES, PLEASE!

Top Technology Trade Shows and Exhibit Setup Tips

Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities.

Hybrid Booth Layout Tips for Hardware & Software

In the days of yore, trade show exhibits were simple:  graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities.

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.