Recent “Sharpen Your Skills” Webinar Recordings

Trade Show Blog

You Don’t Need No Stinkin’ Hand Sanitizer

Cindi Cody of Xzibits, Inc. and Leanne Roberts of Wanderlust Marketing take us on a fun and informative tour of new promotional products. They share advice on what’s available and what’s appropriate for the COVID environment. It’s not just hand sanitizer and masks. There are a lot more options.

For more information, contact Cindi at https://xzibits.com/ and Leanne at https://www.wanderlustmktg.com/.

Display Supply and Lighting | Design Time

In this interactive webinar, Rob Cohen discusses the newest products from DS&L and how they are being used by clients. You’ll discover how lighting can impact designs ranging from trade shows to TV studios and from corporate environments to architectural projects.

See the WOW that can help your customers stand out from the crowd and achieve their goals. For more information, see https://www.dslgroup.com/.

CORT | Top Event Design Trends in a New World

Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events, reviews the top trends in event design for 2020 and how they will be influenced by the new realities of the trade shows, meetings, and events world in a post-COVID environment.

He discusses how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again.

See https://www.cortevents.com for more information.

Ask Emilie Barta | Practical, No Nonsense Advice about Virtual Events

Do you have questions about virtual and hybrid events? Of course you do! In this informal Q&A, virtual event expert, Emilie Barta, answers your questions with practical, no-nonsense advice on the pros and cons of virtual events. Just because your in-person event was cancelled, doesn’t mean you should replicate it online.

See https://www.emiliebarta.com for more information.

Don’t Get Tripped Up! | Trade Show and Event Flooring Trends from Brumark

Are you thinking outside the box when it comes to flooring solutions? There are so many customizable flooring solutions that it’s never been easier to make your space a creative destination for attendees. In this video, Brumark shows you how to use multiple stock products or printable materials to create unique, lightweight designs in a wide variety of colors.

Presented by Stephanie Cochran, Alec Pierson, and Blaize Wheaton. For more information about Brumark, see https://www.brumark.com.

The Three Biggest Secrets to Communicating with Marketing

In this recorded webinar, Lisa Apolinski from 3 Dog Write discusses “The Three Biggest Secrets to Communicating with Marketing (Even with Economic Uncertainty).” With the current economic crisis, effective communication with marketing is more important than ever.

This communication can either be as a strategic partner to discuss how to proceed with upcoming or rescheduled shows, or an informational communication letting you know what has been decided.

Recent Posts

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.

The (3) Types of Portable Trade Show Displays

No category of displays is more perplexing than portables. Prices, capabilities, and quality vary considerably, and the differences are often opaque. As a result, buyers sometimes make hasty decisions based on attractive renderings, professional websites, and low prices.

Trade Show & Event Rental Furniture Trends

Kevin Dana from CORT Events shared trade show and event Rental Furniture Trends during an online webinar. His slide deck was the PERFECT example of the expression, “A picture is worth a thousand words.”

Trade Show Product Displays: Stands, Shelves, & Setup Ideas

For companies with physical products, the ability for clients to see, touch, taste, or smell their products is crucial to their trade show success. For them, “show and tell” isn’t standing in front of a monitor. It’s handing the product to an attendee, inviting them to participate in a demo, and giving them the opportunity to test it right then and there.

Island Booth Solutions for 360° Trade Show Impact

At most trade shows, island booths are the rock stars, attracting more foot traffic than inlines. Thankfully, it’s possible to mingle with the “stars” without blowing your marketing budget. In this article, we’ll review the basics of an island booth, the advantages, island design trends, and showcase affordable examples of island booths, both for purchase and to rent. 

Custom Tablecloths for Trade Shows: Options, Examples & Design Tips

Many trade show exhibitors ignore the branding of their tables, like custom tablecloths for trade shows. They default to the white or blue tablecloth supplied by the venue (or nothing at all). But a colorful, branded table throw with a logo can elevate their visibility, especially at smaller shows or events.