Your Client’s Exhibit Design
The best exhibit designs make a connection with your client. So how do you create a design the client loves without multiple meetings and revisions?
Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER. In fact, we are your designers so there’s no need to pretend! If for logistical reasons it’s not possible to have a designer participate in a discovery call with the client, the next best thing is to answer these 15 questions (in no particular order).
15 Essential Exhibit Design Questions
- What are the client branding guidelines/graphic files/website address? Are there files they can share? A booth with appropriately applied graphics is a huge turn on for your client.
- What size is the exhibit? How many configurations do the properties need to create? This heavily guides our design and choice of materials and is best to know from the get-go.
- What is the budget? If reluctant to give an exact budget, please provide a budget range. No one wants to be surprised with a beautiful booth way out of reach, or underwhelmed by a booth designed for a much lower budget.
- Do you want to purchase and own the properties, or rent? Combo of both? This also informs the designers choice of materials.
- What physical properties does the exhibit need to have? ie. workstations, counters, slatwall, semi-private or private conference area, storage, etc? Give us a list and we’ll create a cohesive design that includes everything needed.
- If you exhibited previously, what type of display did you use? Are you looking for something similar or different? This gives so much insight, and provides context for all the client’s current wants and needs.
- Any materials and construction methods you prefer to use, or want to stay away from? Some clients have strong love or aversion to specific materials.
- Are there any unusual dimensional restrictions? Can you provide show regulations? Some shows have unusual restrictions that are good to know.
- Do you display lots of product? Dimensions and specs are helpful if so.
- Does the booth need to be portable and lightweight or are you OK with packing in crates? This will guide our use of materials more than anything else.
- Will show labor or your own employees set the booth up? We have great solutions for both scenario’s.
- Do you have any images of design elements you like? Even if these “inspiration images” aren’t tradeshow related they are a huge help.
- Design Due Date? Typically we turn designs around within a few business days, but some designs are needed in a rush, and some call for more attention and have a longer lead time that allows for it.
- Show Opening Date? We want to be sure it’s feasible to build what we design in time so we’ll make material selections accordingly.
And My Personal Favorite:
- Are there any descriptive words you use to describe your company, or what do you want visitors to your booth to “feel” about your company? From “opulent” to “bad-ass” I’ve heard some interesting descriptors, and this gives us that boost to go beyond booth structures to craft experiential spaces.
Are there any other questions on your “must ask” list? I’d love to hear them if you do! Leave me a comment or connect with me at Katina@classicexhibits.com.