Trade Show TalesBlog

2024 Portable Modular Awards & People’s Choice Award

February 21st, 2024 COMMENTS

YIKES!

You only have 7 days to vote for your favorite 2024 Portable Modular Award finalist! Click on the image or link above to choose the People’s Choice Award!

Our sincere thanks to the Classic Distributor Partners who either submitted them to EXHIBITOR or allow us to submit them on their behalf.

Classic Exhibits | (8) Portable Modular Award Finalists:

  • Halycon Tech
  • Hilton Worldwide
  • Ion Group
  • Minoan Experience
  • Omni Partners
  • Sage Productions
  • OrangeTheory
  • WiPro

How to Excel at Marketing for Different Types of Events

February 21st, 2024 COMMENTS
Types of Events

BBQ is BBQ, right? Not if you’re from Carolina, or Memphis, or Texas, or Kansas City, or 50 other locations in the United States. Each region has their unique take not only on the sauce but also on the meat and preparation. The same could be said for exhibit marketing at different types of events like trade shows, conventions, conferences, or private events. No two audiences are the same, and how marketers interact with potential clients has a distinct rhythm and process. 

Mastering Marketing for Different Types of Events

At some point, you’ve heard the following terms, often used interchangeably:  

  • Trade Shows
  • Conventions
  • Exhibitions
  • Expos
  • Symposiums
  • Events
  • Webinars

Each represents a gathering of individuals or groups with a shared interest or professional connection. But there are subtle differences. For example, trade shows (also called trade fairs) frequently are large multi-company events where exhibitors compete to attract attendees on a floor packed with hundreds of other exhibitors. Conversely, conventions tend to be more education and meeting-focused with a smaller trade show component. 

A targeted marketing approach will depend not only on your products and services but also on the audience and types the events. In other words, it requires a plan specific to that show, expo, convention, or symposium. 

Types of Events & Marketing 

If you’re a marketing professional, you already know how to identify your objectives, your audience, the medium (event, expo, etc.), and your intended outcome.  The hardest part, especially if you’re new to face-to-face marketing, is understanding how to deliver your message efficiently and effectively at these types of events. 

Start by contacting the show organizer or association. Ask for guidance. They are motivated to help you for 3 reasons:  

  1. They want their event to be successful 
  2. They want participants to view the event as valuable. 
  3. They want to make money. 

Don’t be shy about tapping into their expertise. They know their customers and have years of experience. All too often, marketers will assume a successful promotion at one event will translate into an equally successful promotion at another event. Or a sponsorship will carry the same prestige and access to potential clients at all types of events. 

For example, at a symposium, a breakfast sponsorship may be a HUGE opportunity since it attracts the largest crowd and often features a keynote speaker. A convention, however, may have a strong education focus with classes, training, and certification seminars. Teaching classes brings credibility to your company, along with one-to-one interaction with potential clients. 

Finally, don’t be afraid to ask colleagues who have attended the event before for their advice. Nothing beats the advice from someone who has experienced the event in person. 

Strategies for Experiential Event Marketing

Experiential event marketing, also known as engagement marketing, live marketing, or event marketing, is a way for brands to connect with their target audience through immersive, interactive experiences. Instead of traditional marketing methods like ads or commercials, it focuses on creating memorable, hands-on activities that build emotional connections between the brand and the consumer.

Instead of telling people how great your products or services are, you let them experience it firsthand.

Key Points about Experiential Event Marketing:

  • Focus on Engagement: It’s all about getting people actively involved with the brand, not passively receiving information. This can involve workshops, games, demonstrations, product testing, or unique installations.
  • Emotional Connection: The goal is to create a positive and memorable experience that fosters loyalty and builds brand affinity.
  • Tailored to the Audience: Successful campaigns are designed specifically for the target demographic, considering their interests, preferences, and challenges.
  • Not Limited to Events: While often used for events, experiential marketing can also be implemented in pop-up shops, in-store activations, or other interactive experiences.

Benefits of Using Experiential Event Marketing:

  • Increased Brand Awareness: A unique and engaging experience generates buzz and gets people talking about your brand.
  • More Engagement: People are more likely to remember and be impacted by an experience than a traditional ad.
  • Stronger Brand Connections: Positive experiences create emotional bonds with the brand, leading to loyalty and advocacy.
  • Better Lead Generation: Events can be a great way to capture leads and collect valuable customer data.
  • Higher Sales: By showcasing your product or service in action, you can convince people to buy.

Examples of Experiential Event Marketing:

  • A pop-up shop where people can test out new products and interact with the brand.
  • A VR experience that allows people to explore a new destination.
  • A cooking class hosted by a food brand.
  • A music festival sponsored by a clothing company.

If you’re looking for a creative and effective way to connect with your target audience, experiential event marketing could be a great option. Just remember to keep your audience in mind and create an experience that is truly memorable and engaging.

experiential event marketing

Creative Trade Show Marketing Ideas

Trade shows are an excellent opportunity to be seen and make a lasting impression on potential clients. Here are some creative trade show marketing ideas to spark your imagination:

Pre-Show Buzz:

  • Run Pre-show Contests or Giveaways: Offer exclusive early access or discounts to generate interest and attract attendees to your booth.
  • Host a Virtual Event or Q&A: Use social media or webinars to answer questions, showcase your product, and build anticipation for the trade show.
  • Partner with Another Company: Collaborate with a complementary brand to share booth space, resources, and reach a wider audience.

Interactive Exhibit Design:

  • Create a Unique and Engaging Visual Experience: Go beyond the standard banners and backdrops. Use lighting, props, or even AR/VR to create a memorable atmosphere.
  • Offer Interactive Product Demos: Let attendees test your product themselves, rather than just watching a presentation.
  • Include Games or Challenges: Gamify your booth with contests, quizzes, or activities that encourage participation and lead generation.
  • Design a Comfortable and Inviting Space: Provide seating, charging stations, or refreshments to make visitors feel welcome and linger longer.

Social Media Integration:

  • Run a Booth Hashtag Contest: Encourage attendees to share photos and videos using your hashtag for a chance to win prizes.
  • Live Stream Demos or Interviews: Let people who can’t attend the show experience your presence virtually.
  • Offer Social Media-specific Giveaways: Reward attendees who follow your accounts or tag friends in posts at your booth.

Experiential Activities:

  • Host a Workshop or mini-seminar: Share your expertise and provide valuable insights to attract and engage attendees.
  • Offer Product Customizations or Personalization: Show the benefits of your product by tailoring it to individual needs.
  • Organize a Charity Initiative: Give back to the community and associate your brand with a positive cause.
  • Partner with an Influencer: Invite a relevant influencer to your booth for meet-and-greets or product demonstrations.

Remember:

  • Target your Audience: Tailor your activities and giveaways to the specific interests and needs of your ideal customer.
  • Have Fun and Be Yourself: Let your brand personality shine through to create a genuine and memorable experience.

By thinking outside the box and adding a touch of creativity, you can make your trade show marketing leave a lasting impression on potential clients.

convention marketing

Crafting Effective Convention Marketing Campaigns

You may be wondering, “What’s the difference between a convention vs. a trade show?” Conventions and trade shows share similarities, but there are key differences in their aims, audiences, and activities:

Purpose: Conventions typically focus on community building, networking, and professional development within a specific industry, organization, or interest group. They involve educational sessions, workshops, guest speakers, and social events. Trade shows are more about promoting products and services.

Audience: Conventions attract members of a specific community or industry, often with shared interests and goals. Attendees might be professionals, enthusiasts, or hobbyists. Trade show attendees are primarily interested in making informed purchasing decisions.

Activities: Conventions offer a wider range of activities besides product demonstrations, including keynote speeches, educational sessions, workshops, networking events, social gatherings, and awards ceremonies. Trade shows may include similar activities but are usually secondary to product demonstrations. Sales meetings, and lead activations. 

Effective convention marketing strategies require a multi-pronged approach that targets both pre-event excitement and on-site engagement. Here are some key areas to focus on:

7 Convention Marketing Strategies:

1. Define Your Target Audience: Understanding who you want to attract is crucial. Consider demographics, interests, and pain points to tailor your message and channels.

2. Create a Compelling Brand Story: Go beyond features and benefits. Highlight the value proposition, uniqueness, and impact your convention offers.

3. Leverage Digital Marketing: Utilize various channels like:

  • Website: Optimize it for relevant keywords, showcase speakers and programs, offer early bird discounts.
  • Social Media: Engage with potential attendees, share updates, run contests, use relevant hashtags.
  • Email Marketing: Build an email list, send targeted campaigns with valuable content, and offer exclusive deals.
  • Paid Advertising: Consider targeting ads on platforms like LinkedIn or industry publications.

4. Partner with Influencers and convention management: Collaborate with industry experts, show organizers, or relevant personalities to promote your convention to their audience.

5. Public Relations: Issue press releases, pitch stories to relevant media outlets, and participate in industry podcasts or interviews.

6. Offer Valuable Experiences: Host workshops, demonstrations, product showcases, or networking events to provide attendees with actionable knowledge and connections. 

7. Networking Opportunities: Facilitate networking events, receptions, or designated spaces for attendees to connect and build relationships.

conference marketing

Conference Marketing: Networking and Engagement

Conferences play a crucial role in facilitating knowledge sharing, professional development, and fostering connections within specific communities. It typically focuses on a specific topic or theme, bringing together attendees to share knowledge, ideas, and experiences. To be successful at conference marketing, you need to understand the key characteristics of a conference and how it differs from similar events. 

Key Characteristics of Conferences:

Formal Setting: Conferences are usually formal events with planned schedules, presentations, and activities.

Specific Theme or Topic: They revolve around a central theme or area of interest, attracting attendees with shared knowledge or passion for that subject.

Learning and Discussion: The primary goal is to share information, exchange ideas, and spark discussions among attendees.

Networking Opportunities: They offer dedicated time and space for attendees to connect, build relationships, and foster collaboration.

Varied Formats: Conferences can range in size and duration, from small one-day events to large multi-day gatherings. They often incorporate presentations, workshops, panels, exhibitions, and social events.

Compared to Other Types of Events:

Trade Shows: Primarily focused on businesses showcasing products and services to potential buyers, with less emphasis on community building and learning.

Conventions: Often cater to larger communities within an industry or organization, offering broader programs and social activities beyond product demonstrations.

Seminars: Smaller, more focused events usually centered on a single topic or skill development, with lectures and workshops as the primary format.

Conference marketing strategies encompass both pre-event and on-site efforts to attract attendees, generate buzz, and create a successful experience.

Here are Some Key Strategies to Consider:

Target Audience:

  • Define your Ideal Attendee: Understanding demographics, interests, and pain points helps tailor your message and channels.
  • Segment your Audience: Group attendees based on interests to personalize communication and offers.

Building Excitement:

  • Compelling Brand Story: Highlight the value proposition, uniqueness, and impact your conference offers.
  • Digital Marketing: Leverage websites, social media (relevant hashtags, contests), email marketing, and paid advertising.
  • Influencer Partnerships: Collaborate with industry experts or relevant personalities to promote your conference.
  • Public Relations: Issue press releases, pitch stories to media outlets, and participate in industry podcasts or interviews.

Engaging Experience:

  • Interactive Booths: Design an eye-catching space with activities, product demos, and networking opportunities.
  • Valuable Sessions: Offer workshops, panels, and presentations catering to diverse interests and needs.
  • Technology Integration: Enhance engagement with AR/VR, gamification, interactive presentations, etc.
  • Networking Events: Facilitate opportunities for attendees to connect and build relationships.

Lead Generation & Retention:

  • Data Collection: Capture leads through registration forms, contests, or interactive activities.
  • Social Media Advocacy: Encourage attendee content sharing using a unique hashtag.
  • Personalized Post-event Communication: Follow up with attendees and offer relevant content or opportunities.

Ultimately, conferences play a crucial role in facilitating knowledge sharing, professional development, and fostering connections within specific communities.

trade show marketing ideas for different types of events

Discover Our Exhibit Marketing Services! 

For 30 years, Classic Exhibits has been a leader in the exhibit industry, designing and building exhibits and sharing our knowledge of exhibit marketing with our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

Rapid Rentals and Quick Ship Displays

February 19th, 2024 COMMENTS
Classic Exhibits Rapid Rental Displays

Last year, we launched Rapid Rentals: (7) inline designs available in 8-12 days. Your response to these kits has been nothing short of amazing.

Effective immediately, those same designs (with minor revisions) are available for purchase as Purchase Quick Ship Displays. All seven pack in portable cases and include (4) 10 x 10 kits and (3) 10 x 20 kits.

Build, Packed, & Ready to Ship

These kits are already built and packed, meaning: (1) The submission of your graphics will dictate the final ship date and (2) Any requests for structural, finish, or accessory modifications will automatically make them non-Quick Ship Displays.

To identify the Quick Ship kits, look for the “Speedy Delivery Van” icon in Exhibit Design Search.

Classic Exhibits Quick Ship Displays
Classic Exhibits Quick Ship Exhibits

For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As the largest private-label exhibit manufacturer in North America, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.    

40 Eye-Catching Trade Show Booth Design Ideas

February 9th, 2024 COMMENTS
trade show booth design

Six Exhibit Design Trends

When it comes to trade show booth design, six trends have dominated for inlines and islands over the past five years. 

  1. Large Tension Fabric Graphics
  2. LED Lightboxes with Backlit Fabric
  3. Curves
  4. Rental Inlines and Islands
  5. Sustainable Materials
  6. Customization  

With the exception of basic portable displays, modern trade show exhibits are bigger, brighter, and curvier than ever. Even traditional square and rectangle booths have gotten more upscale as customization has gotten easier and more affordable. Rentals included. Gone are those basic and battered booths so common from show organizers and general service contractors (GSC). Now, it’s nearly impossible to tell a purchased booth from a rented one from most exhibit houses. In other words, trade show booth design, construction, and ownership are more flexible and beautiful than ever before.

Getting Started with Trade Show Booth Design

Every perfect trade show booth design starts with identifying your audience, marketing goals, and trade show budget. Exhibit designers use this information as the first step, then they’ll ask additional questions to fine-tune the booth to your specific requirements. For example – they’ll identify whether you need storage, meeting areas, overhead signage, and accessories like monitors, literature trays, charging stands, etc. They’ll even determine if you’ll need rental furniture like office chairs, sofas, and end tables and suggest styles to match your graphic design. 

The 15 trade show booth design examples below show recent design trends in custom, modular, and portable displays, along with sustainable exhibits and rentals. Don’t be afraid to drill down on what works (and doesn’t work) for your booth design vision. Then share them with the exhibit designer.  

6 Trade Show Booth Ideas & Examples (Islands)

1. GK-5153: Island Exhibit

trade show booth ideas veggie noodle

A well-designed trade show island exhibit should be attractive, inviting, informative, and practical. The GK-5153 does all that… and more.  It combines a casual meeting space with functional counters for product samples. The design includes a reception counter, also with locking storage. Throughout the island, there are large graphic opportunities at multiple angles to attract attendees from every aisle, including a 16 ft. tower.

Many of the flat panels are from the patented Gravitee System, which connects without tools or loose parts, making assembly much easier than traditional panels.  The Large Aero Overhead Hanging Sign pulls it all together with internal and external graphics.  

2. GK-5147: Island Exhibit

It’s the complete package. The GK-5147 island maximizes the available space with double-sided curved panels. The design includes iPad workstations, monitor mounts, and a presentation area. There’s an attractive custom reception counter with a backlit graphic and LED accent lights. In addition, the islands have multiple seating areas all with USB charging ports so your clients can charge their phones and tablets. All the curved panels are from the patented Gravitee System, so individual panels connect without tools and there are no loose parts or pieces.

3. RE-9091: Island Exhibit

trade show booth ideas

An island exhibit doesn’t have to stand tall or be overly complicated. It simply has to fit your tradeshow marketing needs… and get noticed. The RE-9091 rental island has two eye-catching double-sided SuperNova lightboxes. These lightboxes assemble quickly and are always the star attraction in any booth space. The RE-9091 has a large full-size closet along with storage in each reception counter.

In addition, the closets do double duty, serving as lightboxes on the two longer sides and supporting a monitor in the lounge. High above, there’s an Aero Triangle Hanging Sign so you’re sure to attract attention from across the show hall.

4. RE-9139: Rental Island

The RE-9139 Rental Island goes way beyond a pretty picture. We’ve incorporated key features such as large graphics, private and semi-private conference rooms, towers with locking storage access, and workstations and reception counters with secure storage. Not enough? Then add product shelves, large and small monitors for presentations, a variety of light fixtures, and hanging signs for high visibility from anywhere on the show floor. 

5. ECO-4094: Sustainable Island

trade show booth ideas sustainable

Looking for a big bang on a modest budget? Plus a sustainable design? The ECO-4094 doesn’t disappoint with (3) double-sided backlit towers, fabric graphics, ample meeting space, and an amazing reception counter with locking storage. The open format allows for multiple entries into the booth, which can often be a challenge for an island exhibit. The 12 ft. tower can support a large monitor and there is enough space for presentations. All that and built with eco-friendly materials. 

6. ECO-4100: Sustainable Exhibit

trade show booth ideas island

The ECO-4100 Sustainable Exhibit takes a traditional square design and transforms it into a more inviting space with curves. There are two demo stations facing the aisles, a backlit counter with storage, and a cozy lounge in the middle. The large overhead attached sign ensures you’ll be seen from any angle on the show floor. You go to trade shows to be seen… so be seen with the ECO-4100 20 x 20 island booth. 

5 Custom Trade Show Booth Ideas 

1. Travel Portland Custom Booth

Custom Trade Show Booth Ideas

A city known for its vibrant culture, arts, food, bicycling, festivals, and nightlife, Travel Portland wanted to present a multi-sensory experience of the city.​ This island exhibit needed to flex for use at three shows per year in a 20×20 or 20×30 configuration. One requires an informational experience, one focuses on setting meetings with destination planners, and one is focused solely on the attendee’s sensory experience. ​The ability to change out graphics easily for each show was paramount. Travel Portland requested lightweight components to reduce shipping costs and a modular structure that was easy to assemble and easy to reconfigure between 20×20 and 20×30. ​

2. Google’s Custom Booth

Google wanted a fun, creative, almost childlike atmosphere in their island exhibit, similar to the vibe in Google offices around the world. ​Google had a long wish list of functional requirements: multiple seating areas, interactive spaces including a selfie wall, storage for swag, a tall visible structure, a distinctive hanging sign, a prominent reception counter, and strong digital moments.  All of which had to fit in a 20×20 space without feeling cramped.​ Finally, the 20×20 had to be easily reconfigurable into larger booth sizes at future shows.​

3. Custom Booth for Slate

Slate wanted a welcoming, attention-grabbing, and professional atmosphere that incorporated a Seattle theme where the event was held. They needed multiple meeting spaces, product demo workstations, and large-scale eye-catching graphics. They reserved a unique 20×60 space that spanned the windowed atrium between the two show halls. Slate’s nature-themed design in the arched atrium complemented the space and appeared to extend far beyond the 20×60 footprint it occupied. ​

4. Home To Go Custom Exhibit

As a first-time exhibitor in the US market, Home To Go wanted an impressive presence at their industry’s largest event. Throughout the year, they exhibit in 10×30, 10×20, and 10×10 shows, requiring their exhibit structure to be flexible yet visually consistent.​ Home To Go’s strategy for increasing visibility was to “glow.” They chose an expansive 30 ft. back wall lightbox with a surrounding wood frame. The outside of the frame is covered in a dark woodgrain laminate, and the inside is laminated with Home To Go’s signature purple, which further reflects the light from the backlit graphic.​

5. Custom Booth for Odyssey Foods

Odyssey Foods wanted attendees to sample their unique products in an intimate yet approachable experience that mimics an authentic Seattle bistro. An effective chef demo was critical, including seating for buyer conversations and a large menu board to showcase recipes being prepared. This demo area needed easy access to a private prep and storage area. Additionally, the client required real and engaging display areas to showcase the array of Odyssey products. The ongoing menu and product updates required multiple large areas for signage that could be easily changed.​

5 Vendor Booth Ideas & Examples (Inlines)

1. GK-1013: Inline Exhibit

 Vendor Booth Ideas inline

No corporate exhibitor wants a generic exhibit. They want a modern display tailored to their message and tradeshow marketing mission. The GK-1013 is ideal for serious exhibitors who want to show products and big images. The exhibits include shelves, monitor mount, and storage, including both walk-in and counter storage.

The Gravitee One-Step back wall assembles quickly with modular panels. Graphic choices include tension fabric or direct prints depending on your preference. Best of all, the 10 ft. inline can be expanded to a versatile 20 ft. display. 

2. VK-1354: Modular Exhibit

vendor booth ideas backlit

Striking the right balance between aesthetics and performance is crucial for any trade show display. The VK-1354 blends them two perfectly with bold graphics, backlighting, practical features, and convenient storage. This exhibit offers a large backlit graphic for high impact along with direct print headers. In addition, there are shelves to showcase products and back wall storage with an internal shelf.

The VK-1354 includes the MOD-1702 backlit counter with storage… There’s no question . . . this exhibit will be the star of any trade show.  

3. VK-4030: Backlit Inline

vendor booth ideas backlit

Clean, dynamic, inviting, and practical. The VK-4030 strikes the ideal balance of large backlit graphics, tablet/monitor(s), and casual seating, all in well-defined spaces with appropriate social distancing. The large backlit fabric graphics create a seamless visual presentation whether in the 10 or 20 ft. inline configurations.

The individual sections work as modules, allowing exhibitors to grow or adapt to their changing trade show schedule. In addition, there’s ample locking storage and optional charging stations built into the counters and tables. 

4. VK-2979: Modular Inline

vendor booth ideas 20 ft. inline

Get comfortable with the VK-2979 Series. They feature large, bold graphics, curved structures, and casual seating for 10-12 in the island version and 6 in the 20 ft. inline version. While relaxing your guests can charge their smartphones or tablets with the MOD-1430 coffee table charging stations.

Each charging station can be branded and comes with an attractive LED perimeter glow. You also find ample storage with a full-size closet and a reception counter with a locking door and shelf. Not enough? There are monitor options, downlighting, and uplighting. 

5. SYK-2002: Symphony Portable Display

vendor booth ideas portable

For too long, portable displays have sacrificed elegant design for visual simplicity. Not anymore.  Introducing Symphony, the first portable/modular display to blend easy toolless assembly with elegant design and clever accessories.

With Symphony, there are no compromises and no tradeoffs. Simply a beautiful upscale display at a price that’s thousands less than most custom modular exhibits.

5 Rental Exhibition Booth Designs 

1. RE-1060: Rental Inline Booth

exhibition booth designs modular

You want a distinctive custom design, easy to assemble (without tools), lightweight construction, and modular reconfigurability. Welcome to Gravitee! The RE-1060 Rental Inline Booth features panels that connect without tools or loose parts, SEG or fabric graphics, fully assembled flat or curved panels, and a wide range of accessories, like lights, shelves, and monitor mounts. The entire display packs in a fabric-lined, fully jigged custom crate. Each component is numbered for effortless assembly.

2. RE-2124: Lightbox Exhibit

exhibition booth design eco-friendly

Lights combined with colorful graphics may be the single most important key to attracting attention on the trade show floor. The RE-2124 turns the table on traditional lightbox designs by “stepping” (5) 4 ft. x 8 ft. individual lightboxes. The stepping creates visual depth and interest while allowing an exhibitor to tell a compelling story through a sequenced graphic presentation.

The design includes ample room for a casual meeting space (which can be a challenge in an inline) and the charging table with LED accent lights creates a casual yet business-like setting. The RE-1567 reception counter has attractive backlit graphics and locking storage. Plus, the RE-2124 assembles quickly and packs flat in a wood crate for convenient shipping. 

3. RE-2128: Rental Inline Exhibit

A well-designed inline exhibit maximizes the overall space. The 20 ft. RE-2129 rental does all that and more. It includes multiple counters and workstations, all with locking storage and LED perimeter lights. For additional visual “pop,” there are (3) double-sided SuperNova LED lightboxes with fabric graphics. The back wall has (4) monitor stations for demos. There’s even a small bistro table with wireless charging for casual meetings with potential clients.  

4. RE-9167: Peninsula Rental

Rental Booth

Many exhibitors prefer an island peninsula configuration with three-sided entries into the booth (rather than four in a traditional island) The RE-9165 Peninsula Rental comes with a 12 ft. H x 9 ft. W storage tower with graphics and a 12 ft. archway and graphic header. It includes (4) double-sided SuperNova lightboxes with SEG fabric graphics. There are 5 monitor mounts, one each on the lightboxes and one on the tower. There’s a walk-in closet storage and (4) laminate counters and (1) reception counter all with locking storage. For casual meetings on the show, there are also (3) bistro charging tables with LED accent lights.  

5. RE-9162: Rental Island Exhibition Booth

Occam’s Razor states: “The simplest solution is almost always the best.” The RE-9162 Island manages to be both beautiful and welcoming while maximizing the 20 x 20 floor space. It features multiple large format graphics and an overhead hanging sign to draw attention from across the show hall. There are several open entrances along with a contemporary curved reception counter (with branding). The two counter/kiosks stations are perfect for sales presentations, and the large comfortable lounge and charging table makes it easy and convenient to relax with clients. It’s simple, straightforward, and inviting. 

5 Sustainable Trade Show Booth Ideas

1. ECO-1127: Sustainable Exhibit

exhibition booth design with shelves

The ECO-1127 Sustainable Exhibit offers exhibitors an upscale presence on the show floor with a booth built with eco-friendly materials. This includes a lightweight aluminum frame, green printing materials, LED lights, and FSC wood construction. Features include a large monitor mount, shelves, a curved canopy, a reception counter, and locking storage.

The individual components are numbered for easy assembly and the booth ships in a jigged crate with numbered components. All that and a contemporary modular design that can be expanded to a 10 x 20 display. 

2. ECO-2060: Modern EcoSmart Exhibit

 exhibition booth design sustainable

Does your company have a green sustainability initiative? Consider a modern ecoSmart trade show exhibit. The ECO-2060 is built with an aluminum frame and green fabric options. It includes (3) monitor mounts for demos and presentations, cabinets with locking storage, LED lights, and frosted ECO-Glass accents.

The step design provides both stability and privacy. Plus the open floor plan is ideal for meeting space with rental tables and chairs.  

3. ECO-2054: EcoSmart Inline Display

The ecoSmart Inline Displays are design-driven, reconfigurable, and user-friendly. Using the most sustainable materials on the market, these displays prove that you don’t need to look green to be green, and you don’t need to spend more either. You’ll always get the best of both with an ecoSmart. The ECO-2054 features large backlit LED light boxes and fabric graphics with a curved header. Accessories include literature holders and (2) modern counters with locking storage. 

4. ECO-4094: Sustainable EcoSmart Exhibit

Looking for a big bang on a modest budget? Plus a sustainable design? The ECO-4094 doesn’t disappoint with (3) double-sided backlit towers, fabric graphics, ample meeting space, and an amazing reception counter with locking storage. The open format allows for multiple entries into the booth, which can often be a challenge for an island exhibit. The 12 ft. tower can support a large monitor, and there is enough space for presentations. All that and built with eco-friendly materials.

5. ECO-4100: EcoSmart Island Exhibit

The ecoSmart Island Exhibits are design-driven, reconfigurable, and high-impact. The ECO-4100 Sustainable Exhibit takes a traditional square design and transforms it into a more inviting space with curves. There are two demo stations facing the aisles, a backlit counter with storage, and a cozy lounge in the middle. The large overhead attached sign ensures you’ll be seen from any angle on the show floor. You go to trade shows to be seen… so be seen with the ECO-4100 20 x 20 island booth.

5 Portable Trade Show Booth Ideas 

1. SYK-1045: Symphony Portable System

For too long, portable displays have been both perfectly functional and perfectly boring. Not with the Symphony Portable System. Choose from 8 SEG frame shapes and 17 distinctive accessories to create an elegant portable display that assembles without tools. Best of all, the modular designs lets you reimagine your trade show marketing from show to show. Personalize your Symphony Display with attractive counters, workstations, floating graphics, iPad clamshells, and monitor mounts. Add floating graphics for additional visual layering and branding.  

2. VK-1228: Sacagawea Portable Hybrid Design

The affordable Sacagawea Portable Hybrid is a contemporary display designed with lightweight engineered aluminum and vibrant tension fabric graphics. Using knob-assisted assembly, the Sacagawea sets up quickly, typically in less than 40 minutes for a 10 ft. display. All components are individually numbered and packed in durable roto-molded cases with custom die-cut foam packaging. Options include workstations, pedestals, fabric canopies, headers, iPad accessories, and monitors.

3. VK-1960: SuperNova Lightbox Design

Not all lightboxes are the same. SuperNova Lightboxes are brighter, bolder, and more durable. When combined with our HD fabric graphics, no lightbox is more vibrant or attracts more attention. The VK-1960 is an attractive, practical, and portable lightbox display designed for the serious exhibitor. It includes SEG fabric and direct print graphics, shelves, and a monitor mount.

4. SYK-2028: Symphony Booth Design

Symphony is the first portable/modular display to blend easy toolless assembly with elegant design and clever accessories. With Symphony, there are no compromises and no tradeoffs. Simply a beautiful upscale display at a price that’s thousands less than most custom modular exhibits. Unleash the designer within you. Create the perfect 10, 20, or 30 ft. display by selecting from stylish back wall shapes and distinctive counters and workstations. The mix-and-match flexibility encourages unlimited design possibilities. 

5. VK-2311: SEGUE Sunrise with Fabric Graphics

Considering a lightweight portable display, then consider the toolless SEGUE Sunrise with fabric graphics. The Sunrise offers all the advantages of a portable display — affordability, ease of set-up, and a large graphic – with the benefits of a large format tension fabric graphic, durable aluminum frame, and no-tools assembly. Assembly takes less than 20 minutes for most kits. Best of all, the 7 ½ x 7 ½ silicone edge graphic guarantees a perfect fit every time, and the fabric graphics mean worry-free performance from show to show. You can even wash them. Made in the USA. Lifetime warranty on workmanship. 

5 Small Trade Show Booth Ideas 

1. VK-1959: SuperNova™ LED Inline

small trade show booth ideas

The innovative SuperNova™ LED Inline lightboxes combine exceptionally bright LED lights, modular engineering, an aluminum frame, and silicone edge fabric graphics into a brilliant eye-catching display. The SuperNova LED lights are attached to the frame which makes assembly easy and packaging a snap. 

2. MOD-1617D: SEGUE Lightboxes

small trade show booth ideas

SEGUE Lightboxes take a familiar concept, lightboxes, and transform them into a two-sided billboard using lightweight aluminum and tension fabric graphics. Better yet, these are not ordinary graphics. They are silicone edge graphics or SEG. The shelves make this truly versatile at trade shows, events, and even retail spaces.  

3. VK-1852: SEGUE Table Top Design

trade show booth ideas for small budgets

Any good table top display should be lightweight, attractive, and easy to assemble. SEGUE table top designs do all that and more. The SEGUE-engineered aluminum frame is durable and assembles without tools. The vibrant silicone edge fabric graphics fit into a simple groove, making the set-up error-free every time.

4. MOD-1458: Wireless Charging Bistro Table

small trade show wireless tables

Cell Phones have not only become indispensable to our lives, but they have also become indispensable to trade shows, events, retail environments, and meetings. Charging them can be a challenge. Charging Stations attract attention and are a popular convenience for potential and existing clients. 

5. MOD-1489: Coffee Charging Table

booth design with charging table

When choosing the right charging station, consider how you will use it on the show floor, event, or in a retail setting. Is it for a permanent installation or a temporary meeting? Do the graphics need to change from event to event? All these options and more are available. 

4 Trade Show Booth Ideas for Small Budgets

1. VK-1904: SEGUE Sunrise

booth ideas for small budgets

If you are considering a lightweight portable display, then consider the tool-less SEGUE Sunrise with fabric graphics. The Sunrise offers all the advantages of a portable display – affordability, ease of set-up, and a large graphic – with the benefits of a large format tension fabric graphic, durable aluminum frame, and no-tools assembly. Assembly takes less than 20 minutes for most kits. 

2. VK-1218: Sacagawea Portable Hybrid

trade show booth ideas

The affordable Sacagawea Portable Hybrid is a contemporary display designed with lightweight engineered aluminum and vibrant tension fabric graphics. Using knob-assisted assembly, the Sacagawea sets up quickly, typically in less than 40 minutes for a 10 ft. display. All components are individually numbered and packed in durable roto-molded cases with custom die-cut foam packaging. 

3. RE-1089: Symphony Portable Display

small budget trade show

Inexpensive and upscale… that’s the beauty of a Symphony Portable Display. The Symphony’s engineered aluminum frame is designed to last years of trade show service and the SEG fabric graphics are lightweight, vibrant, and elegant. The display packs in a durable roto-molded case with wheels and includes die-cut foam packaging for secure shipping.   

4. RE-1074: Symphony Portable Display

small budget exhibit ideas

Budget doesn’t mean basic with a Symphony Portable Display. The RE-1074 is an exceptional rental display with gentle curves, LED lights, and a monitor mount. It even includes a backwall workstation with wireless charging pads for your phone.

Trade Show Booth Design with Classic Exhibits

Many new exhibitors don’t know where to start with exhibition booth design. Fortunately, Classic Exhibits has a vast library of past projects and contemporary exhibit designs to jumpstart the process. Sometimes the ideal booth has already been designed and built and only needs a few tweaks to match your vision. Other times, exhibitors will select ideas from multiple exhibits to create their perfect display. Either way, we’re ready to lend a hand and turn your vision into a reality. 

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producers and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards. 

Summit Graphics PDX and Classic Exhibits

February 5th, 2024 COMMENTS
Summit Graphics PDX