Trade Show TalesBlog

Two New Project Management Superstars at Classic Exhibits

August 15th, 2017 COMMENTS

New Project Managers at Classic Exhibits

We are delighted to announce two additions to Classic Exhibits:  Stefania Toscano and Paraskovia Semenov. Both are new project managers. Stefania works for the Classic Rental Solutions team. Paras handles orders, quotes, and customer service for Classic Exhibits.

New project managers undergo an intensive training program which includes working with other divisions, time on the production floor, and extensive mentoring by senior project managers. Stefania and Paras are about six weeks into a program that usually takes a full year to master. However, based on their performance so far, they’ll blow that time frame away. Sometimes you get lucky and hire superstars. We did.

We asked them to introduce themselves to the Classic Distributor Network.

Stefania Toscano

Stefania at Classic ExhibitsThanks for the warm welcome from Classic Exhibits. It truly feels like a family here, where everyone works hard and everybody looks out for each other.

My name is Stefania, (pronunciation: S-Teh-Fah-Knee-Ah, but I will answer to any sound similar to that). I grew up in Italy, and I moved to the United States with my family a few years ago. I’m still polishing my English, so please bear with me if I sound like a character from “The Godfather.”

I’ve spent most of my life working in marketing communications and events. I started as a consultant, and then I spent time at a PR agency working on media relations and events. Finally, I spent 10 years working for large renewable energy companies managing corporate and crisis communications, advertising, and organizing events.

After moving to the U.S., I started (and later closed) a food business, maintained a consulting job for an international renewable energy company, and worked on a global development project for Apple.

I have three boys — two I gave birth to, the third is the man I married.

I love the outdoors when I can I spend time hiking, kayaking, or camping. I have a passion for food, and I spend a lot of time in the kitchen cooking traditional Italian dishes and exploring new Northwestern flavors.

I believe a fun, energetic, and creative workplace is a key component of every successful company. I always prefer a good laugh to silence. I love the camaraderie and unity at Classic Exhibits and look forward to contributing to the company’s success.

Paraskovia Semenov

Paras at Classic ExhibitsBorn and raised in the Portland Metro area, I lettered in Art and Orchestra during my high school years. I tried pursuing art in college, but decided college wasn’t for me after a year or so. But that’s when I got involved with customer service/direct sales and realized that not everyone is like they are in high school. I started to enjoy talking with people and figuring out their needs.

After a few years of sales, I took my creative talents to the cake decorating world. It gave me a chance to freehand designs from wedding cakes to cartoons to a simple theme cake. Sometimes customers would give me an idea and tell me to run with it. Honestly, it was the highlight of my day when a customer would come in saying their friend got this awesome cake and they would like one as well.

During my cake decorating years, I also worked as a waitress for two years at a Jewish retirement home serving meals to the elderly. I worked on both the independent living side and the hospital side. I was able to chat with everyone as if they were my grandparents swapping stories or chatting about their life. Everyone always had advice or something positive to say.

After about five years, I moved onto a customer service job at my uncle’s company where I became familiarized with metals, plating, standoffs, custom machined parts, blueprints, and the world of machine shops. This was both a change, and a positive challenge. I took my skills of organizing and planning to make Production run smoother and more efficient. After a couple of years and a change in ownership, I decided to leave the family business and venture out.

With a recommendation from a friend, I started at Classic. I could not have made a better choice. Classic is giving me the opportunity to grow with a company along with expanding my skills. Can’t wait to see what the future holds!

When I am not working, I enjoy car cruises, working on BMW’s with my husband, watching WWII documentaries, playing with my two cats, hanging out with family and friends, learning about my heritage/culture, fixing up our house, and trying to complete one of many unfinished art projects.

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Classic’s Creative Design Department — Summer Sales Tips #10

August 2nd, 2017 COMMENTS

Our Secret Weapon

Over the years, we’ve evolved as a manufacturer/builder into a company focuses primarily on personalizing kits and designing custom solutions. That shift required not only skilled project managers, carpenters, millwrights, and detailers, but very talented exhibit designers.

We are very fortunate. Our team of in-house and contract designers ROCK! And it’s not just because they are amazingly creative. They are also passionate about customer service, timelines, and delivery.

To learn more about the Creative Design Department, download this unbranded PDF. To listen to the  bonus audio tip click on the link.

SummerSalesTip10

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Online Sales and Marketing Tools — Summer Sales Tips #9

July 26th, 2017 COMMENTS

Resources for the Passionate Exhibitor

If Exhibit Design Search is the only tool you know on the Classic Exhibits’ website, then you are wading in the shallow end of the sales pool. There’s so much more. The Trade Show Tips section includes over 85 articles on exhibits, displays, and trade show marketing.

The Photo Galleries have thousands of images of custom, retail, rental, and portable displays. All real jobs. There are Videos, a Material Handling Calculator, Set-up Instructions, Live Webcams, and downloadable Product Literature.

To learn more, download the unbranded PDF version for of the Sales and Marketing Tools Sheet here. Click to listen to the bonus audio tip.

SummerSalesTip9Revised

 

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Visionary Designs Exhibits — Summer Sales Tips #8

July 20th, 2017 COMMENTS

Customization and Personalization

Many trade show exhibitors don’t consider a custom exhibit, either because of the expense or the design process. They view “custom” as large elaborate islands or heavy and complicated inlines. And custom exhibits can be all three. However, that doesn’t have to be true.

There’s also a perception that custom is always a “brand new” idea. In reality, many custom designs start from a previous successful design and are customized or personalized to fit the client’s trade show marketing goals. That’s the basic concept of Visionary Designs. Start with a successful design and then alter it to each client’s requirement.

The exhibitor ends up with a upscale, personalized exhibit at a price less than a “custom exhibit.”

To learn more, download the unbranded PDF version for Visionary Designs here. To listen to the bonus audio tip, click here.

Visionary Designs Exhibits

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Eco-systems Sustainable Exhibits — Summer Sales Tips #7

July 11th, 2017 COMMENTS

Smart, Sustainable Exhibit Design

Since 2007, Eco-systems Sustainable (eSmart) has been the leader in contemporary, eco-friendly trade show exhibits by designing modern displays. Make no mistake. The displays are green. They just don’t flaunt their sustainability with a “crunchy stick and twig” exterior.

So why should you or your client consider a sustainable exhibit from Eco-systems? Design. It’s really that simple. Design sells. The eSmart Galleries in Exhibit Design Search are packed with attractive contemporary displays from inlines to islands and counters to kiosks.

If you haven’t contacted them before, give them a call at 866-463-2611. Or visit the Eco website at www.ecosystemsdisplays.com.

To download the unbranded PDF version for Eco-systems, click here. To listen to the bonus audio tip, click here.

Eco-Systems Sustainable Trade Show Exhibits

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.