Sustainability is an important topic at Classic Exhibits and to our industry. However, to many folks, if given the choice between reading a report about “green” exhibit practices or getting a root canal without Novocain, they would choose root canal every time.
It’s not that they disagree with sustainable practices. They agree. They simply want clarity and the tools to communicate sustainable guidelines to their clients and colleagues.
For those who would rather skip the dental surgery option (which should be everyone), we would encourage you to read Sustainability Guidance for Exhibition Stand Construction, a report compiled by EDPA and ESCA. The report contains 13 recommendations on Sustainable Practices for the event and trade show industry.
In addition to the report, EDPA and ESCA are currently working on a sustainable checklist, and Glenn Hansen and Reduce2 will be conducting a Carbon Footprint Measurement at this year’s EDPA ACCESS Conference.
There’s more to come, including sustainable promotional materials which you’ll be able to share with your clients. The exhibit industry has made progress, but there’s a lot more to be done.
Design Monday 10/21/24
We’re not newbies to sustainability. Since 2007, Classic Exhibits has been building sustainable ecoSmart islands, inlines, and accessories.
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
Apparel trade shows are unlike any other event. Attendees and exhibitors are there to see the latest trends, and they are there to be seen. How you look and how your apparel trade show booth design looks matters a lot. And yet, no two shows are alike. Some focus strictly on fashion trends, while others are about textiles and materials. Some apparel shows highlight womenswear, whereas others focus on menswear, shoes, or kids’ clothing. Because fashion changes so quickly, many apparel trade shows are held twice a year.
Although each show is unique, the goals are often similar. They bring together manufacturers, suppliers, retailers, and other industry professionals to showcase and source apparel products. These events provide a platform for businesses to network, conduct business, and stay updated on the latest trends and innovations in the fashion industry. Experts share insights on market trends, design, manufacturing, and retail strategies. Some shows even feature live fashion runways to showcase the latest designs.
Who Attends Apparel Trade Shows
Apparel trade shows are attended by a variety of individuals and businesses involved in the fashion industry. Here are some of the main groups that typically attend these events:
Retailers: Buyers from department stores, boutiques, online retailers, and other retail businesses attend trade shows to source new products for their stores.
Wholesalers: Distributors who sell products to retailers also attend trade shows to discover new lines and trends.
Manufacturers: Clothing and accessory manufacturers attend trade shows to showcase their latest collections and connect with potential buyers.
Importers/Exporters: Companies that import and export apparel and textiles attend trade shows to source products and find new markets.
Designers: Fashion designers attend trade shows to present their latest collections and network with potential clients and collaborators.
Media: Fashion journalists, bloggers, and other media professionals attend trade shows to report on industry trends and discover new designers.
Industry Professionals: Other professionals involved in the fashion industry, such as stylists, agents, and consultants, may also attend trade shows to network and stay up-to-date on the latest trends.
By attending apparel trade shows, these individuals and businesses can connect with each other, discover new products and trends, and build relationships that can benefit their businesses.
Why Do Fashionistas Attend Apparel Trade Shows?
Fashionistas are people who are passionate about fashion and follow trends closely. They are often seen as trendsetters or style icons. They may have a deep knowledge of fashion history, designers, and current styles. Fashionistas are typically individuals who enjoy dressing up, experimenting with different looks, and staying up-to-date on the latest fashion news. They attend apparel trade shows for various reasons:
Trend Forecasting: Trade shows offer a glimpse into the future of fashion trends. Designers and brands showcase their upcoming collections, giving fashionistas a head start on identifying the latest styles and materials.
Networking Opportunities: These events are a hub for industry professionals to connect, collaborate, and build relationships. Fashionistas can meet with designers, buyers, and other industry influencers.
Inspiration and Creativity: Exposure to a wide range of designs and styles can spark new ideas and creative inspiration. It’s a chance to see how different brands interpret trends and experiment with materials.
Business Development: For those in the fashion industry, trade shows can be a valuable platform for sourcing new products, finding suppliers, and exploring potential business partnerships.
Product Discovery: Fashionistas can discover emerging brands and unique pieces that may not be widely available in retail stores.
In essence, apparel trade shows offer a unique opportunity to stay ahead of the curve, gain insights into the industry, and connect with like-minded individuals.
The MAGIC Las Vegas show is a major fashion trade show that takes place twice a year in Las Vegas. It’s a platform for fashion brands and retailers to showcase and discover the latest trends, collections, and opportunities in the industry. If you’re a fashion professional looking to stay updated on industry trends, connect with brands, and source new products, the MAGIC Las Vegas show is a must-attend event.
The Atlanta Apparel Market is a major trade show for the apparel industry in the Southeast United States. It’s held twice a year in Atlanta, Georgia, and attracts buyers, designers, and industry professionals from across the country and beyond. The Atlanta Apparel Market typically takes place twice a year, usually in the spring and fall. The exact dates and locations can vary.
Premiere Vision Paris is one of the world’s most prestigious textile trade shows, held twice a year in Paris, France. It’s a premier platform for the textile industry, attracting thousands of buyers, designers, and manufacturers from around the globe. The show typically takes place twice a year, usually in February and September.
The Chicago Shoe Market hosts two footwear, accessory, and apparel trade show markets in Chicago, IL. The Windy City Shoe Travelers, a nonprofit organization, provides an invaluable opportunity for retailers to check out the latest, must-have brands in a professional, efficient, and enjoyable setting
Pitti Immagine is a renowned international trade show for the fashion industry, held twice a year in Florence, Italy. It is one of the most influential events in the global fashion calendar, attracting designers, buyers, and industry professionals from around the world. While Pitti Immagine also features womenswear and accessories, it is primarily known for its focus on menswear and contemporary fashion.
New York Fashion Week (NYFW) is a semi-annual event held in New York City that showcases the latest collections from top fashion designers. It is one of the most prestigious fashion weeks in the world, along with Paris, Milan, and London.
Los Angeles Fashion Week (LAFW) is a semi-annual event held in Los Angeles, California, that showcases the latest collections from top fashion designers. It is one of the most influential fashion weeks in the world, along with New York, Paris, and Milan. LAFW is known for its laid-back, bohemian, and celebrity-inspired style.
Hong Kong Fashion Week is a semi-annual event that showcases the latest collections from local and international designers. It is a growing platform for the fashion industry in Asia and attracts buyers, editors, and influencers from around the world. Hong Kong Fashion Week highlights the unique and diverse styles of Asian designers.
CALA Show is an apparel trade show consisting of Los Angeles, San Francisco, New York and European contemporary fashion market representatives formed to offer a more contemporary alternative to other shows in Northern California and throughout the United States. CALA shows are held in various locations, including San Francisco, Denver, Scottsdale, Seattle, and Salt Lake City.
Womenswear in Nevada (WWIN) is a trade show that is held twice a year in Las Vegas. It is the largest women’s apparel trade show in North America and features over 500 exhibitors from all over the world. The show is held at the Las Vegas Convention Center and attracts over 10,000 attendees.
Outdoor Retailer is the premier trade show for the outdoor industry, bringing together brands, retailers, and industry professionals from around the world. This event showcases the latest trends, innovations, and products in outdoor gear, apparel, footwear, and accessories. Shows are held in November and June.
The Sports Licensing and Tailgate Show is a trade show dedicated to the sports licensing industry. It brings together manufacturers, distributors, retailers, and other industry professionals to showcase and source licensed sports products. The show features a wide range of licensed sports merchandise, including apparel, accessories, collectibles, and more.
The Active Collective Show is a trade show that brings together outdoor brands, retailers, and industry professionals. It serves as a platform for showcasing the latest trends, innovations, and products in the outdoor industry. The show features a wide range of outdoor gear, apparel, footwear, and accessories from leading brands.
The Impressions Expo are trade shows dedicated to the promotional products industry. It brings together manufacturers, distributors, suppliers, and retailers to showcase and source a wide range of promotional items. The shows feature a vast array of promotional products, including apparel, accessories, writing instruments, tech gadgets, and more.
Apparel Trade Show Booth Strategy
Tips for a Successful Apparel Trade Show
Attending an apparel trade show can be a great way to network with potential buyers, showcase your products, and stay up-to-date on industry trends. Here are some tips to help you make the most of your experience:
Before the Show
Conduct Research: Identify the key buyers and influencers in your target market.
Prepare Your Pitch: Be able to articulate the unique selling points of your products clearly and concisely.
Create an Appealing Design: Invest in professional design and branding to make your booth stand out.
Bring Samples: Have a variety of products on hand to demonstrate the quality and versatility of your line.
Prepare to Negotiate: Be prepared to discuss pricing, terms, and conditions with potential buyers.
During the Show
Network: Engage in conversations with attendees, exchange business cards, and follow up with leads after the show.
Product Knowledge: Be able to answer questions about materials, production processes, and care instructions.
Incentives: Consider providing discounts or special offers to attract buyers.
Feedback: Ask attendees for their thoughts on your products and booth presentation.
After the Show
Respond: Send thank-you notes and follow up on any leads you generate.
Analyze Your Results: Evaluate the success of your participation and identify areas for improvement.
Research and Prepare for Your Next Show: Start planning for your next trade show and make necessary adjustments based on your experiences.
By following these tips, you can increase your chances of success at your next apparel trade show.
There are three requirements for most islands. First, the island should be visible and the message attractive and compelling. Second, it should fulfill all the goals for presenting your products and services efficiently and effectively. And third, it should be inviting and comfortable. Most companies want attendees to linger in the booth. The VK-5097 meets all three, and then some. The graphics are captivating and distinctive. There are multiple opportunities for showcasing products and services. And the lounge, chairs, and reception counter encourage attendees to hang out.
A well-designed Custom Inline Exhibit offers unlimited flexibility for exhibitors who want to combine large graphics with showcasing products. The VK-4042 combines (2 or 3) attractive SuperNova lightboxes with SEG fabric graphics and (2) product shelving displays with LED accent lights. The U-shaped reception counter with locking storage allows exhibitors to interact with attendees while they sample the product.
The ecoSmart Inline Displays are design-driven, reconfigurable, and user-friendly. The ECO-1066-B eco-friendly display blends product shelving, large backlit graphics, and a monitor into an efficient portable exhibit. This display packs small but makes a big impact on the trade show floor.
Accessories displays are often bland and uninspiring. Not the LTK-1103. The custom curved construction includes three laminated shelves, a stable base, and a large header for graphics. Choose from hundreds of laminate finishes. No assembly is required.
Interactive Event Ideas at Apparel Trade Shows
Interactive events can significantly enhance your booth’s appeal and engagement at apparel trade shows. Here are some creative ideas:
Fashion Shows and Runway Events
Mini Runway: Set up a small runway within your booth and showcase your latest collection.
Interactive Fashion Shows: Involve attendees by allowing them to choose models or styles.
Behind-the-Scenes Tours: Offer glimpses into the design process or manufacturing techniques.
Personal Shoppers: Assign personal shoppers to assist attendees in selecting the perfect items.
Workshops and Demonstrations
Styling Workshops: Provide attendees with tips on how to style your products.
DIY Projects: Teach attendees simple DIY techniques to customize your garments.
Design Workshops: Allow attendees to create their own designs or patterns.
VIP Experiences: Offer exclusive experiences for VIP customers or influencers.
Gamification and Contests
Fashion Challenges: Host a fashion challenge where attendees compete to create the best outfit using your products.
Trivia Contests: Test attendees’ knowledge of fashion trends or your brand.
Drawings and Raffles: Offer exciting prizes to attract visitors.
Social Media Engagement
Photo Booths: Set up a branded photo booth where attendees can take photos with your products and share them on social media.
Social Media Contests: Encourage attendees to share photos or videos using a specific hashtag for a chance to win prizes.
Live Streaming: Stream interviews with designers, behind-the-scenes footage, or fashion shows.
Interactive Displays
Touchscreens: Allow attendees to browse your collection and request more information.
Virtual Dressing Rooms: Use augmented reality technology to let attendees try on clothes virtually.
Interactive Displays: Use interactive screens to showcase your products in a unique and engaging way.
By incorporating these interactive elements, you can create a memorable and engaging experience for attendees, generate buzz around your brand, and drive sales.
Apparel Trade Show Booths & Displays from Classic Exhibits
Apparel trade shows are essential to fashion professionals as they strive to stay competitive, discover new trends, and build relationships with colleagues and suppliers. It’s a tough business, no less than the trade show industry where design, construction, and costs can be the difference between a successful show and a mediocre event. Classic Exhibits and Classic Distributor Partners will work hand-in-hand with you to create the perfect exhibit and a targeted marketing strategy.
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
Unlike cars, sports card collections, or spas, food is universal. We can’t live without it, which is why food trade shows are popular around the world. For example, The Natural Products Expo West show attracts over 65,000 attendees each year. FHC (Food & Hotel China), a large hospitality show held in Shanghai, draws hundreds of thousands of visitors from both China and other countries.
Whether you’re setting up a food trade show booth or attending as a visitor, these events are packed with opportunities to discover innovative food products, learn about emerging trends and technologies, and network with industry peers who share your passion for food. Food trade shows offer a valuable platform for people in the food industry to connect, learn, and grow their businesses.
The Ultimate Guide to Food Trade Shows
So, what is a food show? A food trade show is a specialized event that brings together professionals from the food industry. These events showcase the latest products, trends, and innovations in the food and beverage sector. Not surprisingly, there’s a food or beverage trade show for nearly every sector of the industry, whether you’re interested in dairy products, fancy foods, seafood, or even food technology and ingredients.
Food trade shows are valuable for multiple reasons:
Product Discovery: Attendees can discover new products, ingredients, and technologies that can help them stay competitive in the market.
Networking Opportunities: These events provide a platform for industry professionals to connect with suppliers, buyers, and other industry leaders.
Market Trends: Food trade shows offer insights into current market trends, consumer preferences, and emerging technologies.
Education and Training: Many trade shows offer educational seminars, workshops, and conferences that provide valuable information and training for industry professionals.
Business Opportunities: Trade shows can be a great place to find new business opportunities, such as partnerships, collaborations, or sales.
In short, food trade shows offer an opportunity for professionals in the food industry to stay informed, network, and grow their businesses.
Who Attends Food Trade Shows?
Food trade shows attract a wide range of individuals and businesses involved in the food industry. Here are some of the groups that typically attend:
Food Manufacturers: Producers of various food products, including packaged goods, beverages, and specialty items, attend trade shows to showcase their products, find new customers, and explore market trends.
Food Distributors: Companies that distribute food products to retailers, restaurants, and other businesses attend trade shows to source new products, expand their networks, and learn about industry trends.
Retailers: Grocery stores, supermarkets, convenience stores, and specialty food retailers attend trade shows to discover new products, negotiate deals, and stay competitive.
Foodservice Operators: Restaurants, hotels, catering companies, and other food service establishments attend trade shows to source ingredients, equipment, and supplies.
Ingredient Suppliers: Manufacturers of food ingredients, such as spices, sweeteners, and flavorings, attend trade shows to connect with potential customers and promote their products.
Packaging Suppliers: Companies that produce food packaging materials, such as containers, labels, and films, attend trade shows to showcase their products and find new customers.
Technology Providers: Suppliers of food processing equipment, software, and other technologies attend trade shows to demonstrate their products and find new customers.
Government Officials: Representatives from government agencies, such as the FDA and USDA, attend trade shows to stay informed about industry trends and regulations.
Industry Associations: Trade associations representing various segments of the food industry attend trade shows to promote their members, network with other industry professionals, and advocate for industry interests.
Media: Food journalists, bloggers, and other media professionals attend trade shows to report on industry trends, discover new products, and connect with industry sources.
By attending food trade shows, these individuals and businesses can connect, discover new products and trends, and stay informed about industry developments.
Held in NYC, the Summer Fancy Food Show is one of the largest and most prestigious food shows in the world, featuring value-added specialty food and beverage products. With over 2400 exhibitors, the show attracts food buyers, brokers, distributors, retailers, chefs, and industry professionals. The next Summer Fancy Food Show will be held July 29- July 1, 2025, in the Jacob Javits Convention Center.
This show is the annual meeting of the Institute of Food Technologies. Presentations, classes, and demos feature the latest research and technology in the food industry. Held in Chicago, the IFT First attracts over 20,000 food industry professionals from around the world. IFT Fist 2025 will be held in McCormick Place from July 13-16,
Referred to as “Expo West” by attendees, it is the largest natural and organic food trade show in the world, with over 3000 exhibitors showcasing natural and organic foods. He;d on Anaheim, CA, the event focuses on Natural, organic, and sustainable products in categories such as food, beverages, supplements, personal care, and household goods. The next Expo West will be from March 4-7, 2025.
The Seafood Expo is a showcase event for the seafood industry, bringing together buyers, suppliers, and industry professionals from around the globe. It showcases a wide range of seafood products, including fresh, frozen, canned, and processed seafood. Held in Boston each year, the next one will be from March 23-25, 2025
This is a can’t-miss event, held annually in Chicago at McCormick Place. The Sweets & Snacks Expo is the largest confectionery and snack trade show in North America, bringing together manufacturers, retailers, and industry professionals. It showcases a wide range of products, including chocolate, candy, gum, snacks, and baking ingredients. The 2025 show will be held between May 20-23.
The Americas Food & Beverage Show brings together manufacturers, suppliers, and buyers from all over the Americas. It showcases a wide range of products, including food ingredients, beverages, packaging, equipment, and technology. The show is hosted at the Miami Beach Convention Center from September 10-12, 2025.
The World Dairy Expo is the largest dairy trade show in the world, bringing together farmers, industry professionals, and exhibitors from all over the globe. It showcases the latest innovations in dairy farming, technology, and products. It’s held annually in Madison, WI, typically in early October.
The Northwest Food Show is a regional trade show for the food industry in the Pacific Northwest, bringing together manufacturers, suppliers, and buyers. It showcases a wide range of products, including food ingredients, beverages, packaging, equipment, and technology. Held in either Portland or Seattle. The 2025 show will be at the Portland Expo Center from April 13-14.
The International Pizza Expo is the largest pizza show in the world, bringing together pizza professionals, suppliers, and enthusiasts from all over the globe. It showcases the latest innovations in pizza technology, ingredients, equipment, and techniques. The next show will be from March 25-27, 2025 at the Las Vegas Convention Center.
The World Tea Expo & Healthy Beverage Expo is an event for the tea and healthy beverage industry, bringing together manufacturers, suppliers, and buyers from around the world. It showcases a wide range of products, including tea, herbal teas, functional beverages, and natural ingredients. Held in Las Vegas on March 25-27, 2025.
Groceryshop brings together a community of 5,000+ current and future leaders to address the challenges and opportunities created by the ongoing evolution of how consumers shop for products ranging from food and beverage to health, beauty, personal care, household, and pet supplies. The 2025 show will be held in September in Las Vegas.
Must-Attend Food and Beverage Trade Shows Worldwide
Food Trade Show Booth Ideas That Will Make You Stand Out
A well-designed booth with interactive elements can attract potential customers and make a lasting impression at a food trade show. Here are some ideas to help you create a memorable booth for your next show:
1. Interactive and Engaging Booth Design
Cooking Demonstrations: Showcase your products in action with live cooking demonstrations. This allows attendees to see and taste your food.
Sampling Stations: Offer free samples of your products. This is a great way to introduce your brand and let people experience your food firsthand.
Food Truck or Cart: Take sampling to the next level by offering small meals for attendees along with a comfortable (even themed) seating area.
Interactive Games or Activities: Create a fun and engaging atmosphere with games or activities related to your food. For example, if you sell gourmet chocolates, you could have a chocolate-tasting game.
Virtual Reality Experiences: Immerse attendees in a virtual experience related to your food. This could be anything from a farm tour to a culinary adventure.
2. Eye-Catching Visuals
Large Format Graphics: Large format fabric graphics are ideal for showcasing your brand and products. Consider colorful images, LED backlighting, and engaging call-to-action text.
Product Displays: Include practical showcases and shelves that highlight your products. Use lighting, props, and other elements to make your products more visible.
Monitors and Video Walls: Use video to play promotional videos, testimonials, or product demonstrations.
3. Functional and Efficient Design
Clear Pathways: Ensure that there are logical pathways for attendees to enter and to navigate around your booth.
Comfortable Seating: Comfortable seating for attendees has become a must. It allows attendees to relax and time to learn more about your products and services..
4. Engaging Staff
Knowledgeable and Friendly Staff: Your staff should be knowledgeable about your products and able to answer questions from potential customers.
Enthusiastic and Approachable: Your staff should be approachable, so attendees feel welcome and comfortable.
5. Unique and Memorable Elements
Themed Booths: Create a themed booth that reflects your brand or products. This can make your booth more memorable.
Interactive Technology: Incorporate interactive technology into your booth, such as touchscreens, video walls, or augmented reality displays.
Customized Elements: Customize your booth so it aligns with your brand and your corporate culture. Make the space, the graphics, and the experience memorable for attendees.
By combining these elements, you can create a food trade show booth that is both visually appealing and engaging, attracting potential customers and driving sales.
The reconfigurable VK-5116 island display combines large format graphics with a modular aluminum structure that allows exhibitors to go from a 10 ft. to a 20 ft. inline and from an inline to an island. In addition, the open floor plan makes it easy to add product displays, tables, chairs, or tasting stations. There are multiple A/V opportunities with monitors on back walls and workstations, along with extensive locking storage.
The VK-5137 has three large double-sided graphic headers with the tallest at 16 feet. There’s a walk-in closet for storage, which does double duty as monitor and literature walls. The MOD-1550 Reception Counter creates a targeted spot for attendees to start their tour of the exhibit space. In addition, there are two showcases with shelves and accent lights to display products.
An effective trade show display should be practical, like including storage, shelving, and seating. When done well, the practical perfectly blends with clever graphics and an interesting structure to create a “Can’t-Miss” display on the show floor. The reconfigurable VK-1367 series does all that. It combines practical product displays, meeting space, and closet storage into an attractive exhibit designed to showcase products and promote conversation.
This inline design is adaptable to any exhibitor who needs a dynamic, distinctive display that reconfigures to 30 ft., 20 ft., and 10 ft. inlines. The large LED Lightbox(es) anchor the branding and messaging. Their modular construction ensures they are easy to assemble. The ceilings provide a unifying touch across the three inlines making them instantly identifiable from show to show regardless of the size. Finally, the display case and counters are practical accessories, providing product shelving and locking storage.
Marketing Tips at Food Industry Trade Shows
A successful food trade show requires a well-crafted marketing strategy. Here are some tips to help you increase your exposure, generate leads, and maximize your return on investment (ROI) :
Pre-Show Marketing
Targeted Email Campaigns: Send personalized emails to potential customers and industry influencers, highlighting your unique products or services and inviting them to visit your booth.
Social Media Engagement: Create engaging content on platforms like Instagram, Facebook, and LinkedIn, showcasing your products and building anticipation for the show.
Press Releases: Distribute press releases to relevant media outlets, announcing your participation in the show and highlighting any new product launches or partnerships.
Online Advertising: Utilize targeted online advertising to reach your ideal audience.
Partnerships and Collaborations: Partner with complementary businesses or industry influencers to cross-promote your participation in the show.
On-Site Marketing
Dynamic Booth Design: Create a visually appealing and functional booth that stands out from the crowd.
Product Demonstrations: Engage attendees with live product demonstrations or tastings to showcase the benefits of your products.
Interactive Activities: Incorporate interactive elements into your booth, such as games or contests, to attract attention and encourage engagement.
Digital Marketing: Use tablets or smartphones to collect attendee information, provide product information, or offer exclusive deals.
Networking Events: Take advantage of networking events and social gatherings at the show to connect with potential customers and industry professionals.
Post-Show Marketing
Follow-Up Campaigns: Send personalized follow-up emails to attendees who visited your booth, thanking them for their interest and providing additional information or offers.
Social Media Content: Share photos and videos from the show on your social media channels to keep the momentum going.
Customer Surveys: Conduct surveys to gather feedback on your booth experience and products, which can help you improve your future marketing efforts.
The key to successful food trade show marketing is to create a memorable and engaging experience for attendees. By combining effective pre-show, on-site, and post-show marketing strategies, you can maximize your ROI and achieve your business goals.
Food Trade Show Booths, Displays, & More from Classic Exhibits
You can’t be an exhibit wallflower at a food trade show and expect to succeed. Food shows are battlegrounds. Smart exhibitors have compelling exhibits with large format graphics, videos, and interactive games all designed to entice you into their booth, sample their products, and learn more about their services. Classic Exhibits Distributors are trade show marketing professionals. They know what works. What doesn’t? And how to maximize your results before, during, and after a trade show. All while saving your money, simply by knowing the tricks of the trade show trade.
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
Big round hanging signs will always attract crowds, like bees to nectar. The rental island designs RE-9196, RE-9197, and RE-9198 all have round hanging signs but in three variations. From a straightforward 16 ft. diameter sign to 16 ft. circles inset with a 12 ft. flat or 3D signs.
Inside the booth are double-sided curved walls with fabric graphics, a casual meeting space with charging tables, and counters, including large RE-1597 reception counters. The designs also include optional rental monitors, furniture, and plants.
Uncertain about the overhead hanging signs… ask us to quote the designs without them.
So… you are considering attending a Travel Expo. That sounds fun, and it’s a great opportunity to promote your products or services, negotiate future business, and build relationships. Whether you’re attending or exhibiting, you’ll have the chance to register for classes, learn new travel strategies, meet industry experts, and discover exciting new destinations.
Travel Expos or trade shows are professional events for accommodation companies (like hotels and BNBs), industry experts, and technology providers. Typically, these groups interact to share experiences, exchange knowledge, and learn new skills. Many expos have regional themes—focusing on destinations like Latin America, Asia, or Europe—or are tailored to specific travel professions, such as agents, hospitality professionals, or transportation employees.
Most travel industry conferences also feature a trade show component, where attendees can explore the show floor and connect with exhibitors. Exhibits can range from portable displays for trade shows, like a simple 10 ft. display with a backdrop and flyers, to elaborate 40 x 60 island exhibits featuring video panels, interactive activities, lounges, and even food and beverages.
Maximizing Success at a Travel Expo or Trade Show
If you are planning to participate in a travel expo as an exhibitor, you’ll need a marketing strategy, a budget, an exhibit, and a detailed plan. Trade show success isn’t accidental. It requires an in-depth understanding of your audience and a commitment to pre-show, show, and post-show marketing. If you’re new to trade shows, consider working with an exhibition professional, either at an exhibit house or a trade show consultant. Exhibition expertise can be learned over time, but the mistakes can be both costly and frustrating. Getting to a successful outcome, which in most cases means a Return on Your Investment, can start with your first show if you know how to avoid the most common mistakes.
Some basic tips to maximizing your success:
Pre-Show Preparation
Set Measurable Goals: Determine what you want to achieve at the show. Are you looking to generate leads, build brand awareness, or partner with other businesses?
Create a Project Plan with Deadlines: Missing deadlines, like early bird dates for ordering services, often leads to undo stress and increased costs.
Research Your Audience: Identify who will be attending the show and tailor your messaging accordingly.
Design Your Booth: Design a booth that is visually appealing and easy to navigate. Ensure you have all the necessary equipment and supplies.
Understand Your Solution: Know your messaging to ensure you can effectively communicate the value of your products or services.
During the Travel Expo
Be Approachable and Friendly: Greet attendees with a smile and make eye contact. You and your booth should be a welcoming space for attendees.
Engage Attendees: Ask questions and listen attentively to what others have to say.
Take Notes: Collect contact information from potential leads and follow up with them within 24 hours.
Network: Attend industry events and social gatherings to meet new people. You never know when a casual conversation will turn into a business opportunity.
Leverage Social Media: Share photos and updates from the show on your social media channels.
Post-Show Follow-Up
Follow-up on Leads: Schedule follow-up meetings or calls with potential customers.
Analyze Your Performance: Evaluate your success at the show and identify areas for improvement.
Consider the two ways many exhibitors measure their trade show success: ROI vs. ROO.
ROI (Return on Investment) and ROO (Return on Objectives) are two important metrics used to measure the success of a trade show. While they are both focused on measuring the value gained from an event, they have different perspectives.
ROI (Return on Investment)
Objective: Primarily financial.
ROI measures the profit or loss generated by the event compared to the costs incurred. For example, calculating the revenue generated from leads acquired at the show versus the cost of the booth, travel, and other expenses.
ROO (Return on Objectives)
Objective: A broader range of objectives beyond finance.
ROO measures the achievement of specific goals set for the event, such as brand awareness, lead generation, networking, or market research. For example, assessing whether the event successfully increased brand awareness among target attendees or if the desired number of leads were generated.
By setting both ROI and ROO objectives, you can gain a comprehensive understanding of your trade show’s performance and make data-driven decisions to improve future outcomes.
What Are Travel Industry Trade Shows?
Travel industry trade shows are specialized events that bring together professionals from various sectors of the travel and tourism industry. These shows serve as platforms for networking, showcasing products and services, and staying updated on industry trends.
Key participants at these events typically include:
Travel Agents and Tour Operators: These professionals seek to expand their offerings and connect with destinations, hotels, and attractions.
Destination Marketing Organizations (DMOs): DMOs use these shows to promote their regions and attract visitors.
Hotels and Accommodations: Hotels showcase their properties and seek to secure bookings from travel agents.
Convention and Visitors Bureaus (CVB): CVB’s promote tourism and business activities in a specific city, region, or country. They assist with the planning and execution of conventions, conferences, and other events.
Airlines and Transportation Companies: These businesses promote their routes, fares, and services to travel professionals.
Technology Providers: Companies offering travel-related technology solutions, such as booking systems and mobile apps, exhibit their products.
Attractions and Activities: Museums, theme parks, and other attractions showcase their offerings to potential visitors.
These trade shows offer invaluable opportunities for professionals in the travel industry to stay connected, informed, and competitive.
Designing the Perfect Exhibit for Travel Trade Shows
Let’s assume you are new to trade show marketing. One of the most exciting and overwhelming tasks is designing your trade show exhibit. But it doesn’t have to be if you start with answering these 15 questions. These are the questions your exhibit designer will ask you. Knowing them in advance and having the information available will make the design process much, much easier.
Branding: Does your company have branding guidelines/logo or graphic files/website address? Can you share these files?
Size: What size is the exhibit? Do you plan to reconfigure the exhibit for other shows? If so, what sizes? Knowing this will guide both the design and the choice of materials.
Budget: What is the budget? This is essential. Still undecided about an exact budget? The next best option is a workable budget range. No exhibitor wants to be surprised with a beautiful booth outside their budget or underwhelmed by a booth designed for a lower budget.
Purchase or Rent: Do you want to purchase or rent? Or a combination of both? This assists the designer in choosing materials and designing to a specific budget.
Booth Requirements: What physical properties does the exhibit need to have? For example, workstations, counters, slatwall, semi-private or private conference areas, monitors, storage, etc.? This information allows the designer to create a functional trade show design.
Past Trade Show History: What type of display have you used in the past? Are you looking for something similar or different? What did you like or not like about the previous booth?
Construction Materials: Are there any materials or construction methods you prefer? Are you looking for something similar or different? Many experienced exhibitors have a strong attraction or aversion to specific materials.
Dimensions: Are there any unusual dimensional restrictions? Can you provide show regulations? Some shows have unusual restrictions for the height of the booth or setbacks from the aisle.
Products or Services: Do you show product(s)? What are the dimensions and specifications? How do you prefer to show the products? Display cases, countertops, shelves, hooks, etc.?
Portable, Modular, or Custom: Does the display need to be portable or modular? Does it need to ship via FedEx or UPS or are you OK with packing in custom crates? This will guide our use of materials.
Assembly: Who will assemble the display: show labor or your own team? We have great solutions for both scenarios.
Graphic Design Objectives: Do you have any images of design elements you like? Even if these “inspiration images” are not trade show related, they are very helpful. For example, architectural elements, finishes, colors, natural elements, retail environments, etc.
Due Date: Design Due Date? Typically, designs are completed within a few business days. However, every project and every client has their own timeline. We do our best to accommodate requested timelines.
Show Opening Date: Creating the design and then building it depends on the time frame. Designers can make material selections which will go a long way toward meeting a three-week vs. a three-month window.
Who Are You?: Are there any descriptive words you use to describe your company? What do you want visitors to your booth to “feel” about your company? From “opulent” to “bad-ass,” we have heard some interesting descriptors, and this gives the designer the insight to craft a personalized, experiential space.
The International Tourism & Travel Show is a comprehensive experience designed to inspire, educate, and connect those at the forefront of the travel and tourism industry. It’s an invaluable event for anyone looking to gain insight, grow their network, and explore the future of travel and tourism.
The Travel and Vacation Show is held in Shaw Conference Centre Ottawa on April 12-13, 2025 with news on travel in Canada, North America, and around the world.
The Las Vegas Travel Agent Forum provides travel suppliers a unique venue to forge new relationships and generate sales. The Forum comprises a balance of established travel sellers, invited and hosted as part of the Travel Agent SELECT program as well as travel sellers keen to grow their business and supplier network. The Travel Agent Forum is a B2B event, and ideal for any travel supplier offering vacation experiences, business resources and commissionable opportunities to travel professionals.
Three-and-a-half days of connection, collaboration, and innovation in Orlando at the conference for the In-Destination Experiences Industry. THE event for solutions-focused creators and sellers of Tours, Activities, Attractions & Experiences.
Digital Travel is the must-attend conference for travel executives eager to revolutionize the customer journey. Join visionaries from hotels, OTAs, airlines, and transportation companies as they share cutting-edge insights on enhancing personalization and online strategies for exceptional cross-channel experiences.
Every year in March the world of international tourism gathers at the largest travel trade show, ITB Berlin. In addition to the geographic division by destinations, market segments such as Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology are represented.
It’s a major global event for the travel and tourism industry. This annual trade show brings together professionals from around the world to network, conduct business, and explore the latest trends and innovations in the travel sector.
FITUR is the benchmark event in the tourism sector and the leading trade fair for inbound and outbound international markets. FITUR, or the International Tourism Trade Fair, is a five-day event in Madrid, Spain that serves as a global meeting point for tourism professionals and the general public. It’s the leading trade fair for markets in Ibero-America.
Luxury Travel Trade Shows
Luxury travel trade shows are specialized events that cater specifically to the high-end travel market. These shows offer a unique platform for luxury travel providers, such as luxury hotels, resorts, airlines, cruise lines, and tour operators, to connect with discerning travel agents and affluent travelers.
Luxury travel trade shows appeal to an exclusive client of high net-worth individuals where exhibitors showcase luxury accommodations, exclusive destinations, and personalized services. The shows connect industry leaders with potential partners. Finally, these shows offer educational workshops and presentations covering luxury trends, sustainability, and customer service.
We’re ready if you are. Designing the perfect exhibit for a travel expo should be pleasurable. It’s your opportunity to make a statement about your company and draw attention to your products, services, and people. Your booth should be as unique as you. When you work with Classic Exhibits designer, it’s all about you – your vision, your goals, your objectives. Start that process today by contacting us to schedule an appointment.
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
