When Simple Statements Make a Difference: Word on the Street — May 13th thru May 17th

Trade Show Blog

When Simple Statements Make a Difference: Word on the Street -- May 13th thru May 17th

Word on the Street by Kevin Carty

You have experienced it a million times:  Sometimes the simplest statements can either ruin your day or make it all worthwhile!

As a parent, I am very conscious of this. There’s nothing worse than when your child shows you something they drew or created with Lego’s, all excited, and your response is, “What is it?” or “I am busy. I will look at it later.” No matter how bad or unrecognizable it may be, I always tell my kids, “That’s beautiful. Tell me all about it.”

As adults, we are much the same. We want people to respect what we do.

Well, I’m going to toot our horn a little, and honestly, I am fine with that. This week, we had one of the best compliments you could receive. Tyler Poage from Exhibits Northwest Portland had a client preview at Classic Exhibits. The job is a 40 ft. custom island with multiple backlit counters, downlighting, and large silicone edge graphics. After several long days and nights on the Production floor wrapping up the project, our crew had 95% of the booth set and ready for the preview on Friday afternoon. The only things missing were some graphics that had not shipped.

Well, the client walked in and took a few minutes to check it out. Then Tyler introduced me to her. Her first comment was, “This is the best first look at a new build I have ever been a part of. Thank you!”

Now, take it how you want, but to me, and more importantly to Edie (the PM of the project) and about 15 production guys that poured their sweat into this build, that was a simple but powerful statement. I shared it with everyone a few minutes later to make sure they all knew their hard work was appreciated by the client. And every last one of them got a new look on their face. Before that, they just looked tired, but after hearing the feedback, they all brightened up and humbly said they were glad the client was happy.

Sometimes, what may seem to be a simple compliment, can make a significant impact on others. This was the case here. I am not sure the client knows how much her compliment meant to our crew, but I look forward to sharing the reaction if I see her again.

Kudos to Wood Fab, Set-up and Assembly, Instructions, and Edie for a job well done. And thanks to Tyler and Exhibits Northwest for bringing us such a great project.

I hope you have a great and restful weekend with your families. Like you, we will be hitting the reset button this weekend in preparation for more creative projects coming through the shop.

Take care.

Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

[subscribe2]

 

Recent Posts

Top Technology Trade Shows and Exhibit Setup Tips

Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities.

Hybrid Booth Layout Tips for Hardware & Software

In the days of yore, trade show exhibits were simple:  graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities.

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.