Each January, I eagerly await the Wunderman Thompson Future 100 Trends Report. The free downloadable PDF is a comprehensive summary across 10 categories like Culture, Food and Drink, Retail, Health, and Finance. This year, it also includes forecasts from 21 industry leaders. I encourage you to download it.
According to Emma Chiu, Global Director at Wunderman Thompson, “The need for brands to plan ahead, understand consumer behaviors that
will stick, and employ creative innovation is more important than ever. ‘The Future 100: 2021’ previews 100 bitesize trends and changes to track this year.”