Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

‘s a New Regime in Town: Word on the Street — March 12 thru March 16

‘s a New Regime in Town: Word on the Street — March 12 thru March 16

As you all know, I think EXHIBITOR Show 2012 was AMAZING. But it did not go off without a hitch. It had nothing to do with the organizers. They did a fantastic job! It had to do with the local union steward unfortunately.

Here is the deal. There is a new regime in the local Las Vegas union, which at first glance and given the economic hardships of the past three years would lead you to believe that positive change is coming. Unfortunately NO. And to make matters worse, the union leadership decided to flex their muscle at an industry event. To me that is counter intuitive, but to them it made perfect sense. Let me explain.

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What Really Goes On at Conventions in Vegas

What Really Goes On at Conventions in Vegas

I’m back from EXHIBITOR, jazzed about the trade show industry and excited about what 2012 brings . . . then I stumble into this story in BusinessWeek.com. Joe Stein, the author, agreed to go to seven conventions in three days in Las Vegas. That’s just plain crazy. Heck, I can’t even go to seven fast food joints in three days without suffering from intestinal rumba.

Nevertheless, it’s a good read . . . even if he takes the easy path with some very, very broad generalizations.

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‘s a New Regime in Town: Word on the Street — March 12 thru March 16

EXHIBITOR 2012…What a SHOW!: Word on the Street — March 5th thru March 9th

Goosies!

To steal a phrase from J-LO (yes, I said J-LO) . . . EXHIBITOR 2012 gave me goosies! 🙂

Let’s start on March 5 at 11:30 am. Normally the Classic Crew would be standing in the booth waiting for the doors to open and for the first attendees to arrive. But we weren’t! We weren’t because starting at 10:30 am we already had other exhibitors (most of which were customers) in our booth looking around, admiring the Classic Exhibits booth, and eager to learn about what we were showing this year.

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‘s a New Regime in Town: Word on the Street — March 12 thru March 16

‘s Showtime: Word on the Street — Feb. 27th thru March 2nd

It’s Showtime!

Classic Exhibits and its family of companies is ready to show at EXHIBITOR 2012. We look forward to seeing you at booth #1645 this week.

The exhibit installed Friday and Saturday and looks amazing. Special thanks to James and Corey from Exhibits NW who led the set-up charge. And special thanks to Chris Griffin and the men from TS Crew for their stellar work.

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Our Final Pre-EXHIBITOR2012 Video

EXHIBITOR Video #3

EXHIBITOR2012 is less than a week, and Tim Patterson, the intrepid “Tradeshow Guy” reporter, made a surprise visit at Classic. Up until now, we’ve held our cards close to our chest regarding the booth design and graphics. However . . . Being coy was no longer an option with Tim planted in the setup area asking questions.

Here’s your chance to see the structure about midway through assembly. Kevin and Mel discuss the concept in more detail and invite you to the booth where you can meet Tim and Marlys Arnold, our trade show marketing gurus.

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Classic Exhibits: EXHIBITOR 2012 Video — Part 2

From Tim Patterson (a.k.a. the Tradeshow Guy):

“Still on the track of what the heck Classic Exhibits is up to for EXHIBITOR 2012 (March 4-8, 2012 at Mandalay Bay, Las Vegas). I made another quick visit to their manufacturing facility this week. The result? A disagreement among the bigwigs, a rescue by a new designer, and the ‘inside scoop’ (perhaps!) from a Russian . . . “

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‘s a New Regime in Town: Word on the Street — March 12 thru March 16

EXHIBITOR 2012 Classic Video: Word on the Street — Feb 13th thru Feb. 17th

EXHIBITOR 2012 Video

Here’s a video about our booth, the first in a series leading up to the EXHIBITOR 2012 Show. We’re working with Tim Patterson, otherwise known as “The Tradeshow Guy.” You’ve probably read his wonderful blog, www.tradeshowguy.com. This video reveals two concepts, one proposed by me and the other by Mel White, our VP of Marketing and Business Development.

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Smarter, Faster, Cheaper Solutions for your Trade Show Program

Smarter, Faster, Cheaper Solutions for your Trade Show Program

Earlier this month, I attended a Distributor Open House where over 200 customers came to see the latest exhibit trends and services. I was fortunate to participate in a 45 minute panel session entitled Smarter, Faster, Cheaper Solutions for your Trade Show Program. I thought I’d share those trends with you. The first five (Show Floor Trends) came from an Independent Labor Contractor. The next five or so (Design and Manufacturing Trends) came from Classic Exhibits. The last five (Smarter, Strategic Behaviors) came from the Distributor.

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‘s a New Regime in Town: Word on the Street — March 12 thru March 16

Open Letter to Custom Houses: Word on the Street — Feb 6th thru Feb. 10th

n Open Letter

This week I want to address a particular group in our industry: Custom Houses.

Classic Exhibits has been in business since 1993. Over those years, Custom Houses have been some of our best customers, not only for Classic Exhibits, but also for ClassicMODUL and Classic Rentals. For that we are very thankful. But I have a question for this group — How do you view “system sales” and manufacturing as we roll into 2012? Whether it’s simple systems like a pop-up, modular systems like the Euro LT Laminate, or more complex systems like custom hybrids?

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