Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

The Ultimate EDS Webinar — Tips, Tricks, And Techniques

The Ultimate EDS Webinar — Tips, Tricks, And Techniques

Are you a POWER USER of Exhibit Design Search? You can be . . . all in 60 minutes. With our certified training program, you’ll impress co-workers with your savvy EDS knowledge, close more display sales, reduce visible wrinkles, and regrow hair (lots and lots of hair). Trust us. We’ve done tests.

Join us on Tuesday, June 11 at 10 am PST (1 PM EST) for EDS Tips, Tricks, and Techniques.

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Celebrating Grandma: Word on the Street — May 27th thru May 31st

Honoring Memorial Day: Word on the Street — May 20th thru May 24th

Whether you’re camping, on a road trip, outta town to see family and friends, or just hanging at home for three days like me, I trust you are enjoying your long weekend.

We all work very hard and while long weekends like Memorial Day Weekend provide us with an extra day to relax, I hope we all take time to reflect and celebrate the reason for the weekend. Please remember those who lost their lives to protect this great country.

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Measuring the Impact of Social Media Marketing:  Free Webinar

Measuring the Impact of Social Media Marketing: Free Webinar

MEASURING SOCIAL MEDIA MARKETING

“Social Media Metrics: What To Measure And Why” will be the subject of a free webinar on Wednesday, May 22. It is intended to give business leaders perspective on the differences between social media marketing and traditional advertising approaches; and to provide them with an understanding of what data should be driving their analysis of the success of their efforts.

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Celebrating Grandma: Word on the Street — May 27th thru May 31st

When Simple Statements Make a Difference: Word on the Street — May 13th thru May 17th

You have experienced it a million times: Sometimes the simplest statements can either ruin your day or make it all worthwhile!

As a parent, I am very conscious of this. There’s nothing worse than when your child shows you something they drew or created with Lego’s, all excited, and your response is, “What is it?” or “I am busy. I will look at it later.” No matter how bad or unrecognizable it may be, I always tell my kids, “That’s beautiful. Tell me all about it.”

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NEW Features in Exhibit Design Search (EDS)

NEW Features in Exhibit Design Search (EDS)

For those Exhibit Design Search groupies, and you know who you are, we’ve added some enhanced features. These features are available on Classic’s EDS, on your branded EDS sites, and on the unbranded version (www.exhibit-design-search.com).

Additions Include:

Add P5D photos to My Gallery. Now you can send kits and photos in one email. Much easier
An iPad Kiosks/Solutions Gallery. This product line continues to grow and deserved a dedicated gallery
A “Show All” feature — Now you can view larger searches and galleries in a single window
Alphabetical Sort. Very convenient if you want to view a search in alphabetical order
New Fabric Swatches page showing all current and available Front Runner, Prelude, and EcoFi fabrics in our assortment

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Celebrating Grandma: Word on the Street — May 27th thru May 31st

Spring SKU 2013 Graduation: Word on the Street — May 6th thru May 10th

To the Spring 2013 SKU Graduates

What can I say? I am honored you attended Shared Knowledge University. Thanks for participating in an amazing SKU. By the email commentary (that’s still going on), I feel confident in saying that we had the most successful session yet. For those who attended, please share your thoughts in the blog comment section. Future SKU attendees need to hear from you!

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$445 iPad Kiosk Special

$445 iPad Kiosk Special

iPad Kiosk Special

Save $50 on iPad Kiosk designs MOD-1312/1314 through June 30. The MOD-1312/1314 features a convenient clamshell frame with two anti-theft locks. The kiosks have integrated wire management with a 4 outlet power strip.

Choose from multiple graphic solutions including face plates, halos, wings, and direct prints on the post.

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Celebrating Grandma: Word on the Street — May 27th thru May 31st

As Transparent as EVER: Word on the Street — April 29th thru May 3rd

As I write this, I’m completing final preparations for Shared Knowledge University (SKU). Thirty Distributors, three Vendor Partners, and a host of Classic Exhibits, Exhibits Northwest, Eco-Systems Sustainable Exhibits, Classic Rentals, and ClassicMODUL employees will participate in the two-day training program at Classic Exhibits. To say that I am excited does not convey my true feelings.

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Recent Posts

What the Heck are Hybrid Exhibits (and why is everyone talking about them)?

Perhaps no term is more hyped and less understood in the exhibit industry than “hybrid.” Nearly every exhibit manufacturer and custom builder refers to their latest designs as portable hybrids, modular, hybrids, or even custom hybrids. Why the emphasis on this term? The answer is simple: Value. More than ever, exhibitors are demanding displays that do everything – assemble quickly, look custom, ship light, and reconfigure. Just a few years ago that would have been impossible, but not any more.

Word on the Street — August 17th thru August 21st

Well, I am a happy to say that you are not the only one busy this week, although I was beginning to wonder if the August through October trade show season was ever going to kick into gear. I am working on multiple quotes and projects, trying to get them all finished by mid-afternoon so this week’s post will be brief.

The Secret Life of a Pop Up Display

As you can imagine, pop up displays have secrets. Most are positive and life affirming. Others are tragic and very sad. Typically we don’t share our stories with humans, but as a group we’ve decided it’s about time these secrets are revealed in the hopes of improving the lives of all pop ups.

Word on the Street — August 10th thru August 14th

OK, nobody’s looking, so you’re safe — Raise your hand if you have a Facebook, Twitter, LinkedIn or MySpace account. If your hand is not up, then you are either lying or you are reading this on paper because you still haven’t figured out how to turn on a computer.

Word on the Street — August 3rd thru August 7th

By now, I am sure most of you have seen, used, or had some experience with Classic Exhibits’ Design Search. It has proven to be one of the most powerful tools on the web to explore display designs, exhibit photos, and trade show tips.

Word on the Street — July 27th thru July 31st

If you are like me, you work long hours, travel more than you should, and constantly have work on your mind. All the while, trying to balance your home life and the current world we live in. It can be hard!

Magellan Miracle Portable Hybrid Display — Setup Animation Video (Very, Very Cool!)

Expect less, much less from the Magellan Miracle Trade Show Display. The Magellan Miracle weighs less, costs less, and assembles in less time than other portable exhibit displays. Constructed with durable and lightweight MODUL aluminum extrusion and tension fabric graphics, the Miracle offers upscale hybrid design at a fraction of the cost of typical custom modular displays.

5 Surefire Ways to Drive Your Graphics Provider Crazy

Your graphics provider has it pretty easy. After all, you do all the work. You create print ready files, follow the rules for good output, and double-check everything to make sure you get what you expect from the process. All the graphics people have to do is push a button, right? Here are some tried and true tips to assure your graphics provider rewards you with the PIA (Preferred Ideal Account) status you deserve.