Let Your Fingers Do the Talking: Word on the Street — June 10th thru June 14th
It’s on your desk, in the battery charging cradle at home, or in the tray in your car. Some are black, some are white, some are shiny. They all have numerical keypads . . . keypads that rarely get used by anyone under 35.
It’s Your Phone
iPad Mount — Don’t Be Fooled by This Copy
Whenever I hear someone say, “Imitation is the sincerest form of flattery,” I know it’s because they just copied something. We see that a lot with our designs and our innovations. At EXHIBITOR2013, there were two exhibits, one from a Chinese manufacturer and one from an American distributor, that were EXACT copies of our designs. Sigh.
An Example of a Video Testimonial by a Classic Exhibits Distributor
In February, we built a custom 30 x 30 island for Communication One Exhibits in Salem, OR. The client was Bob’s Red Mill, a manufacturer of whole grain products. Anyone who has visited us is familiar with Bob’s Red Mill. The company has a visitor center and restaurant just down the road from Classic Exhibits. We almost always take our out-of-town guests to Bob’s for lunch.
10 Reasons to Love June and July in the Exhibit Biz
Everyone knows the trade show biz is cyclical. It’s busy in August, September, and October. November is a snoozer. December is always a gamble. Then comes January, February, March, and April when all hell breaks loose. And just when you can’t possibly work any harder or sleep any less, it’s late May.
Celebrating Grandma: Word on the Street — May 27th thru May 31st
This weekend, the Carty Family celebrates my grandmother’s 95th birthday. I come from a huge Irish Catholic family, meaning we’ll have 40-50 in attendance at her party. She has chosen an ice cream social, and it’s sure to be a great event. She is an amazing woman!
The Ultimate EDS Webinar — Tips, Tricks, And Techniques
Are you a POWER USER of Exhibit Design Search? You can be . . . all in 60 minutes. With our certified training program, you’ll impress co-workers with your savvy EDS knowledge, close more display sales, reduce visible wrinkles, and regrow hair (lots and lots of hair). Trust us. We’ve done tests.
Join us on Tuesday, June 11 at 10 am PST (1 PM EST) for EDS Tips, Tricks, and Techniques.
Honoring Memorial Day: Word on the Street — May 20th thru May 24th
Whether you’re camping, on a road trip, outta town to see family and friends, or just hanging at home for three days like me, I trust you are enjoying your long weekend.
We all work very hard and while long weekends like Memorial Day Weekend provide us with an extra day to relax, I hope we all take time to reflect and celebrate the reason for the weekend. Please remember those who lost their lives to protect this great country.
Measuring the Impact of Social Media Marketing: Free Webinar
MEASURING SOCIAL MEDIA MARKETING
“Social Media Metrics: What To Measure And Why” will be the subject of a free webinar on Wednesday, May 22. It is intended to give business leaders perspective on the differences between social media marketing and traditional advertising approaches; and to provide them with an understanding of what data should be driving their analysis of the success of their efforts.
When Simple Statements Make a Difference: Word on the Street — May 13th thru May 17th
You have experienced it a million times: Sometimes the simplest statements can either ruin your day or make it all worthwhile!
As a parent, I am very conscious of this. There’s nothing worse than when your child shows you something they drew or created with Lego’s, all excited, and your response is, “What is it?” or “I am busy. I will look at it later.” No matter how bad or unrecognizable it may be, I always tell my kids, “That’s beautiful. Tell me all about it.”
Katina Rigall Describes the TF-506 Hybrid Display
Katina Rigall, an exhibit designer at Classic, explains why she designed the TF-506 Portable Hybrid Display.
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Word on the Street — August 31st thru September 4th
As we all know, the current economic situation in the US and around the world has been the primary focus in the news over the past year. Is it an economic downturn? I don’t care what economists want to label it . . . It’s a freaking recession folks! Whether you want to blame the new guy or the old guy or just some guy named “Guy,” we are in it together. Or are we?
In the end, all of us have one common goal. Make sure people and their organizations continue to attend and exhibit in tradeshows and events. It is, after all, what keeps us all employed. Yet, at least two to three times a week, we hear about people and corporations struggling to decide whether to attend or exhibit at their industry functions. It’s not that we are hearing they can’t afford the exhibit. It’s all the other costs associated with exhibiting at the show. There is a clear feeling in the market that they get “taken advantage of” once they and their freight hits the show floor.
Tips for a Successful Business Trip
Starting in 2000, my primary job has been to travel around the country to meet with potential customers or to work with existing customers. For eight years, I worked for Optima Graphics and for the past year and a half, I have worked for Classic Exhibits/ClassicMODUL. Generally, I would leave either on a Sunday evening or early Monday morning, fly to a city, and visit customers within the area (or within an hour or two of the city). I always tried to schedule a mid-afternoon flight home on Friday so I was home by Friday evening and the weekend. Ten years later (almost), I am a true road warrior and feel qualified to share the keys to a successful business trip.
What You Should Know about Event and Trade Show Etiquette
You have worked hard to design the perfect exhibit and the most effective marketing materials, but your performance in the booth—how your staff greets and assists attendees—will determine whether your show is a success. Booth etiquette refers to the conduct, presentation, and performance of your booth staff. The following are commonsense booth etiquette tips.
Word on the Street — August 24th thru August 28th
The headline this week is clearly self-promoting. But there’s a good reason. Last week we talked about the upturn in business. This week the upturn continued, so much of my time was devoted to orders, quotes, and production.
What the Heck are Hybrid Exhibits (and why is everyone talking about them)?
Perhaps no term is more hyped and less understood in the exhibit industry than “hybrid.” Nearly every exhibit manufacturer and custom builder refers to their latest designs as portable hybrids, modular, hybrids, or even custom hybrids. Why the emphasis on this term? The answer is simple: Value. More than ever, exhibitors are demanding displays that do everything – assemble quickly, look custom, ship light, and reconfigure. Just a few years ago that would have been impossible, but not any more.
Word on the Street — August 17th thru August 21st
Well, I am a happy to say that you are not the only one busy this week, although I was beginning to wonder if the August through October trade show season was ever going to kick into gear. I am working on multiple quotes and projects, trying to get them all finished by mid-afternoon so this week’s post will be brief.
The Secret Life of a Pop Up Display
As you can imagine, pop up displays have secrets. Most are positive and life affirming. Others are tragic and very sad. Typically we don’t share our stories with humans, but as a group we’ve decided it’s about time these secrets are revealed in the hopes of improving the lives of all pop ups.
Word on the Street — August 10th thru August 14th
OK, nobody’s looking, so you’re safe — Raise your hand if you have a Facebook, Twitter, LinkedIn or MySpace account. If your hand is not up, then you are either lying or you are reading this on paper because you still haven’t figured out how to turn on a computer.
Word on the Street — August 3rd thru August 7th
By now, I am sure most of you have seen, used, or had some experience with Classic Exhibits’ Design Search. It has proven to be one of the most powerful tools on the web to explore display designs, exhibit photos, and trade show tips.
Word on the Street — July 27th thru July 31st
If you are like me, you work long hours, travel more than you should, and constantly have work on your mind. All the while, trying to balance your home life and the current world we live in. It can be hard!
Word on the Street — July 20th thru July 24th
Follow-up from TS2...
Word on the Street — July 13th thru July 17th
Last Minute...
Top Ten Reasons to Live in Newaygo, MI
Top Ten Reasons to Live in Newaygo, MI
Word on the Street — July 6th thru July 10th
At what point does “Client Retention” become “Client Protection”? And at what point does it appear desperate?
Magellan Miracle Portable Hybrid Display — Setup Animation Video (Very, Very Cool!)
Expect less, much less from the Magellan Miracle Trade Show Display. The Magellan Miracle weighs less, costs less, and assembles in less time than other portable exhibit displays. Constructed with durable and lightweight MODUL aluminum extrusion and tension fabric graphics, the Miracle offers upscale hybrid design at a fraction of the cost of typical custom modular displays.