Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

EuroShop 2023 Day 3 — Show Videos and Photos

EuroShop 2023 Day 3 — Show Videos and Photos

Last batch of photos from EuroShop 2023. Plus, two videos showing a wide range of exhibits, lighting, and technology. In case you are wondering if there are more photos and videos, there are... but you'll have to wait to see those during Katina's Euroshop Design Trends webinar on August 28. Register HERE. For even more photos and videos, see the posts from Day 1 and Day 2. Video 1 Video 2  ...

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A Pop Up Display Guide for Trade Shows

A Pop Up Display Guide for Trade Shows

Pop up displays are a fantastic approach to trade show marketing. With new technology, pop up displays have reinvented themselves time and time again and absolutely worth considering for your next trade show. Today’s Pop Up Display Market Many customers ignore the features and benefits of pop up displays. They are shopping exclusively on price; they want it to last a few shows and are less...

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EuroShop 2023 Day 1 — Photos and Video

EuroShop 2023 Day 1 — Photos and Video

Kevin Carty, Katina Rigall Zipay, and Jen LaBruzza are in Dusseldorf, Germany this week at EuroShop 2023. While there, they are taking photos and videos to share with the Classic Distributor Network. Below are photos from Day 1 along with a short video from Katina about design trends. For more photos and videos, check back on Tuesday and Wednesday. If you would like to attend a Design Trends...

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Trade Show Material Handling and Labor Rate Survey

Trade Show Material Handling and Labor Rate Survey

By Jessica Sibila, Executive Director, The Exhibitor Advocate The Exhibitor Advocate recently published a 2022 Material Handling and Labor Rate Survey. The survey is an important benchmarking tool that provides industry stakeholders with cost comparisons of average labor and material handling rates across 16 major US cities. The survey was previously conducted by Trade Show Week and then EDPA...

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Trade Show Production Since 1993

Trade Show Production Since 1993

You’ve done your research, chosen an exhibit house partner, worked with an exhibit designer on the build and completed your graphic design. That’s impressive! Now, it just has to be built to your design specifications and in time for your trade show! For many marketers, once the actual production starts, i.e., the building of your trade show booth, they sit back and relax. For others, the...

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A Different Take on Generational Marketing

A Different Take on Generational Marketing

Here's an opinion that generally gets me a lot of feedback. Ready? I don’t see that much difference between these named “generations.” I believe that people are basically people, and they’re not that different from one generation to the next in their basic behaviors. It’s the tools they have to manifest their behaviors that make things seem different. Rama Beerfas, Lev Productions Here are some...

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Are We Asking Exhibitors the Wrong Questions?

Are We Asking Exhibitors the Wrong Questions?

Goals? Objectives? Or Something Else. Recently I attended a charity event with a social mixer. Several introductions later, I was conversing with a CEO about trade shows. He grumbled about drayage, shipping, and labor. I sympathized. Then he shifted to ROI. His company’s trade show ROI was terrible. Not surprisingly, his company didn’t have clear trade show objectives or a pre-show or post-show...

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Industry Veteran Gina Porcaro Joins Classic Exhibits

Industry Veteran Gina Porcaro Joins Classic Exhibits

Kevin Carty with Gina Porcaro NEW Regional Sales Manager Gina Porcaro Classic Exhibits is proud to announce that respected industry veteran Gina Porcaro has joined the company. Gina will serve as the Regional Sales Manager responsible for Michigan, Ohio, Pennsylvania, New York, New England, and Eastern Canada. Gina started in the print industry in 1995 where she worked as a production artist for...

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The History and Benefits of Trade Show Fabric Graphics

The History and Benefits of Trade Show Fabric Graphics

If you’ve attended trade shows for more than 10 years, you’ve seen trade show graphics change dramatically. Not so long ago, laminates and direct print graphics were the default choice. Not now. Large print fabric graphics, either dye-sublimated or direct print on fabric, represent 80-90% of all graphics on the show floor.  It makes sense. The color vibrancy and clarity have improved...

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30 Day Quote Policy — Effective June 1, 2021

Classic’s 30-Day Quote Policy. Starting June 1, quotes will be good for 30 days. After that, we will need to look at it again, Quotes with a significant quantity of wood will likely see moderate prices increases.

Your Beautiful Portable Trade Show Display

Most portable displays look portable. That’s always been unfortunate fact. But… what if you could have all the benefits of a portable system, like UPSable roto-molded cases and tool-less assembly, with all the design impact of a modular or custom exhibit? It’s possible with Symphony Portable Displays.