Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

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Word on the Street — April 5th thru April 9th

Word on the Street — April 5th thru April 9th

Got Any Secret Travel Tips?

Busy week. On Monday and Tuesday, we hosted a small group of distributors for an extensive training session. On Wednesday, I was putting the final touches on a business trip for this coming week. I’ll be traveling to three separate destinations, and each destination has a distinctly different agenda. This is a complicated trip, and it made me realize that although I travel frequently, I don’t consider myself either a road warrior or an expert.

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Word on the Street — April 5th thru April 9th

Word on the Street — March 22nd thru March 26th

Following Up on Trade Show Leads . . .

To be honest, I could almost just say “I was following up on leads” and you would get the gist of my week. But I will expand, while keeping it short, because I am still in full follow-up mode even this weekend.

First, I am going to gripe a bit. Like many of you, I attend a fair number of shows. Sorta comes with the job description. Although many are industry related, there are others I attend if I’m in the area or if I know we have built a display at that show. But I am going to pick on one show in particular . . . without naming it.

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Common Marketing Mistakes Can Doom Successful Companies

Common Marketing Mistakes Can Doom Successful Companies

Occasionally, we all need a not-so-gentle kick in the pants about Marketing. Kevin Renner, in an article appearing in the Portland Business Journal, reminds us that marketing is more than brochures, trade shows, and data sheets. Marketing with a capital “M” must be infused in the totality of the organization. Even something as simple as the company parking lot can make or break a deal.

I’d enjoy hearing your comments on this column.

https://portland.bizjournals.com/portland/stories/2010/02/22/newscolumn1.html

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Word on the Street — April 5th thru April 9th

Word on the Street — March 15th thru March 19th

POST-EXHIBITOR 2010 — Thoughts and Comments

What a week!

We are back and in follow-up mode — especially after such a great show.

My trip to Vegas actually started the week before EXHIBITOR as I arrived on Thursday to attend GlobalShop. Also a very good show this year. Then I moved over to Mandalay Bay on Friday to setup our exhibit for EXHIBITOR. I don’t know about you, but I love getting to the floor when it opens the first setup day. It’s completely empty except for the staging of the semi’s and forklifts.

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Video Emails from Classic Exhibits at EXHIBITOR 2010

Video Emails from Classic Exhibits at EXHIBITOR 2010

We thought you might enjoy these videos taken by Jeff Abramson from MaxYourImage. The first video shows a quick walk through of the Classic Exhibits booth and an update by Kevin Carty, VP of Sales about EXHIBITOR 2010. Kevin discusses attendance at the show and the Classic products featured in the booth, including rental display kits and silicon edge graphics.

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And the Sacagawea Winner is . . .

And the Sacagawea Winner is . . .

Our thanks to everyone who attended the Classic Exhibits Hospitality Suite last night at Mandalay Bay. A special thanks to Gina Porcaro and Tim Bonesteel from Optima Graphics for serving as bartenders. The conspicuous tip jar may have crossed the line, but otherwise your skill at keeping everyone lubricated was accomplished with graciousness and finesse. And, in spite of Mel’s best efforts to provoke distributors and vendors alike, there were no fights.

Now the drawing . . . The winner of the Sacagawea Portable Hybrid Showroom Giveaway . . . . (the obligatory drum roll please!)

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