Word on the Street — April 12th thru April 16th
“On the Road Again”!
I hope last week was a great one for you all! It certainly was for me. I was on the road visiting customers and partners. I also met with several “future” partners.
Here are some of the things I learned that continue to give me hope for the state of the trade show industry.
Polarized Artwork on an Inline Hybrid Display
One of the luxuries of working in the trade show business, particularly as a manufacturer, is seeing so many creative displays and graphics. Not a day goes by that we don’t witness something impressive. But there are those days when we see something truly spectacular.
Word on the Street — April 5th thru April 9th
Got Any Secret Travel Tips?
Busy week. On Monday and Tuesday, we hosted a small group of distributors for an extensive training session. On Wednesday, I was putting the final touches on a business trip for this coming week. I’ll be traveling to three separate destinations, and each destination has a distinctly different agenda. This is a complicated trip, and it made me realize that although I travel frequently, I don’t consider myself either a road warrior or an expert.
Word on the Street — March 29th thru April 2nd
Not only is it a great song 🙂 . . . but it’s a living philosophy within Classic. As a company, if you fail to evolve or fail to take chances then you stop giving people a reason to look to you for solutions.
Manufacturing is a Funny and Fickle Business
Manufacturing is a funny and fickle business. Products are designed, engineered, built, tested . . . then re-engineered, re-tested, and finally launched (hopefully to eager and admiring customers). Most companies do their best to get it right. They care about quality, especially on new products.
Word on the Street — March 22nd thru March 26th
Following Up on Trade Show Leads . . .
To be honest, I could almost just say “I was following up on leads” and you would get the gist of my week. But I will expand, while keeping it short, because I am still in full follow-up mode even this weekend.
First, I am going to gripe a bit. Like many of you, I attend a fair number of shows. Sorta comes with the job description. Although many are industry related, there are others I attend if I’m in the area or if I know we have built a display at that show. But I am going to pick on one show in particular . . . without naming it.
Common Marketing Mistakes Can Doom Successful Companies
Occasionally, we all need a not-so-gentle kick in the pants about Marketing. Kevin Renner, in an article appearing in the Portland Business Journal, reminds us that marketing is more than brochures, trade shows, and data sheets. Marketing with a capital “M” must be infused in the totality of the organization. Even something as simple as the company parking lot can make or break a deal.
I’d enjoy hearing your comments on this column.
https://portland.bizjournals.com/portland/stories/2010/02/22/newscolumn1.html
Preview the NEW Peek-a-Booth Video Cameras
As a dedicated reader of the Trade Show Tales Blog, you deserve something extra. No, not money, at least not this month, but we are announcing a new feature on the Classic Exhibits website called Peek-a-Booth. An e-broadcast announcement will be sent in a few days, but as a “Preferred Reader” you deserve a sneak peek (pun intended).
Word on the Street — March 15th thru March 19th
POST-EXHIBITOR 2010 — Thoughts and Comments
What a week!
We are back and in follow-up mode — especially after such a great show.
My trip to Vegas actually started the week before EXHIBITOR as I arrived on Thursday to attend GlobalShop. Also a very good show this year. Then I moved over to Mandalay Bay on Friday to setup our exhibit for EXHIBITOR. I don’t know about you, but I love getting to the floor when it opens the first setup day. It’s completely empty except for the staging of the semi’s and forklifts.
“Classic” Chippendales Video Compliments of Larry Crumlish
You may want to step back from the table in case you are eating. In fact, we strongly recommend that you wait at least an hour after eating before viewing this video. The images are VERY disturbing.
Our thanks to Larry Crumlish from InSource for sending us this Chippendale video and for his explanation:
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